April 21-23, 2026 – Orange County Convention Center - Orlando, FL


 

Tuesday, April 21, 7:00 AM - 8:00 PM

Registration Open

  • Room: Hall E/F Lobby

Tuesday, April 21, 8:00 AM - 3:00 PM

Pre-Expo Symposium

  • Room: W224 A-H
Symposium attendees will attend all three symposium sessions. Attendees will be divided into three groups that rotate to each session, ensuring a small group environment that encourages participation. Data Collection: Building Defensible Inspection Reports-W224 AB Instructor: Jon Namba Accurate, well-documented data is the foundation of every credible inspection report. This session is designed... ...read more...
Speaker(s)
Education Speaker
Barbara Dunn
Barnes Thornburg LLP
Education Speaker
Billy Simmons
Inspector
ITAC International LLC
Education Speaker
Cathy Duncan
EZ Report Writing
Education Speaker
Jon Namba
Owner
BNP Media Group
Tracks:

Tuesday, April 21, 8:00 AM - 8:00 PM

Exhibit Set-Up

  • Room: Hall E
Tracks:

Tuesday, April 21, 8:30 AM - 3:30 PM

NWFA Sales Certification Course

  • Room: W231
This course provides instruction about different types of wood and their technical attributes as flooring products, how to sell wood against “wood-look” floor coverings, and the benefits of real wood flooring. Also includes minimizing claims and call-backs, guiding the customer to the right species and floor type for their lifestyle,... ...read more...
Speaker(s)
Education Speaker
Ashley Do Carmo
Owner/CFO/NWFA Certified Sales Advisor
Brown Oaks Flooring
Education Speaker
Scott Taylor
Tracks:

Tuesday, April 21, 1:30 PM - 3:00 PM

Success & Succession

  • Room: W331 A
Preparing your company for succession is essential, whether you plan to transition in the near future or years down the road. This session will guide wood flooring business owners, contractors, distributors, and suppliers through the key steps of succession planning....
Speaker(s)
Education Speaker
Doug Howard
President
Growth Team Strategies
Tracks:

Tuesday, April 21, 3:30 PM - 4:15 PM

New Member Reception

  • Room: W240 AB
Welcome to the NWFA! Join us at the New Member Reception to connect with fellow members, share insights, and learn how the Association can support your business — all in a relaxed, welcoming setting....
Tracks:

Tuesday, April 21, 4:30 PM - 5:45 PM

Ignite Your Passion Opening Session

  • Room: Hall F 1-2 (Tangerine)
This high-energy kickoff includes an industry update from the NWFA and awards presentations, highlighted by the announcement of the prestigious NWFA Wood Floor of the Year awards....
Tracks:

Tuesday, April 21, 6:00 PM - 7:30 PM

Spark Reception

  • Room: Hall F 3-4 (Tangerine)
Tracks:

Wednesday, April 22, 7:30 AM - 9:30 AM

Morning Coffee

  • Room: Outside W224 A-B and Outside W224 E-H
Tracks:

Wednesday, April 22, 7:30 AM - 6:00 PM

Registration Open

  • Room: Hall E/F Lobby

Wednesday, April 22, 8:00 AM - 9:00 AM

Regional Instructor Demo - Parquet Patterns: Building Custom Sleds

  • Room: W222
Speaker(s)
Education Speaker
Ben Totta
Co-Owner
Totta Hardwoods
Education Speaker
Lenny Hall
President/Owner
Endurance Floor Company
Tracks:

To Fill or Not to Fill: The Science of Wood Floor Gapping

  • Room: W224 EF
Speaker(s)
Education Speaker
Michael Dittmer
Tech and Training Field Manager
Bona
Education Speaker
Rob Johnson
Tech and Training Field Manager
Bona
Tracks:

Using AI to Streamline Processes and Create Workplace Efficiency

  • Room: W224 AB
Speaker(s)
Education Speaker
Andy Iamaio
Vice President of Sales
Centricity
Education Speaker
Reid Lambright
Distributor
Lambright Flooring
Education Speaker
Sami Senapthy
Founder and CEO
Endeavor
Tracks:

When the Stain Isn't What They Expected: Avoiding Color Disasters

  • Room: W224 GH
Speaker(s)
Education Speaker
Toby Merrill
Sr. Technical and Training Specialist
DuraSeal
Tracks:

Wednesday, April 22, 9:15 AM - 10:15 AM

8 Leadership Skills for Wood Flooring Success: Being the Leader Your Company Deserves

  • Room: W224 AB
Speaker(s)
Education Speaker
Doug Howard
President
Growth Team Strategies
Tracks:

Design Intent and Jobsite Realities: Sharing Perspectives for Better Outcomes

  • Room: W224 GH
Speaker(s)
Education Speaker
Karen Asprea
Founder & Principal
Asprea Studio
Education Speaker
Lawrence Skutelsky
PID Floors
Education Speaker
Robyn Branch
Founder
Robyn Branch Design
Tracks:

Jobsite Troubleshooting: Solving Common Issues to Prevent Call Backs

  • Room: W224 EF
Speaker(s)
Education Speaker
Chad Bulen
Technical Service Director
Bostik, Inc.
Education Speaker
Tyler Powell
Tracks:

Regional Instructor Demo - Layout and Installation of Custom Parquet Patterns

  • Room: W222
Speaker(s)
Education Speaker
Jared Fitzgerald
Contractor
Southern Oaks Flooring
Education Speaker
John Alford
President
Alford's Custom Hardwood Floors
Education Speaker
Steve Seabaugh
Owner
Seabaugh Custom Hardwood Floors
Tracks:

Wednesday, April 22, 10:30 AM - 5:00 PM

Trade Show Opens | Exhibitor Demonstrations

  • Room: Hall E
Tracks:

Wednesday, April 22, 10:45 AM - 11:15 AM

Exhibitor Demonstration - LOBA Wakol North America

  • Room: Demo Theater 1
LOBA Trowel Fill, LOBA ReadyFill,  LOBA Stain, and AmberPrime presented by Don Jewell Head of Technical,  Matt McGrew Technical Sales Representative Booth #133...
Tracks:

Wednesday, April 22, 11:30 AM - 12:00 PM

Exhibitor Demonstration - Berger-Seidle

  • Room: Demo Theater 2
Pak-Stop, the problem solving filler presented by Damian Bush, Technical Director for Berger-Seidle America Booth #1117...
Tracks:

Wednesday, April 22, 12:15 PM - 12:45 PM

Exhibitor Demonstration - Bona

  • Room: Demo Theater 1
Bona adhesive demonstration and fastest troweling contest presented by Wayne Highlander, Bona Adhesives and Rob Johnson, Field Training Manager Booth #901...
Tracks:

Wednesday, April 22, 1:00 PM - 1:30 PM

Exhibitor Demonstration - LATICRETE International, Inc

  • Room: Demo Theater 2
LATICRETE Vapor Ban Primer W - Moisture Mitigation System to Protect Flooring presented by Aaron Abbott, Sr. Technical Project Manager LATICRETE International Booth #1025...
Tracks:

Wednesday, April 22, 1:45 PM - 2:15 PM

Exhibitor Demonstration - Pallmann

  • Room: Demo Theater 1
Subfloor Performance Systems presented by RJ Symalla, Technical & Training Manager – PALLMANN Booth #1301...
Tracks:

Wednesday, April 22, 2:30 PM - 3:00 PM

Exhibitor Demonstration - LED Coating Solutions By Archetypal

  • Room: Demo Theater 2
Innovations in LED Curing Technology – LED- cured Polyurethane presented by Avedis Duvenjian, Founder & President, LED Coating Solutions Inc. Booth #531 LED Coating Solutions is proud to announce the launch of a breakthrough innovation in the market—our LED-cured polyurethane. This high-performance product has been engineered to deliver exceptional durability, making it... ...read more...
Tracks:

Wednesday, April 22, 3:15 PM - 3:45 PM

Exhibitor Demonstration - LOBA Wakol North America

  • Room: Demo Theater 1
WAKOL MS 1000 All In One Wood Flooring Adhesive presented by Don Jewell Head of Technical,  Bill Cavey Technical Sales Representative Booth #133...
Tracks:

Wednesday, April 22, 4:00 PM - 5:00 PM

Trade Show Happy Hour

  • Room: Hall E
Tracks:

Wednesday, April 22, 5:00 PM - 6:15 PM

Distributor & Manufacturer Reception

  • Room: W340 A (Sunburst)
Tracks:

Emerging Leaders Reception

  • Room: Rosen Centre - Main Poolside (1st Floor)
Tracks:

Thursday, April 23, 7:30 AM - 9:30 AM

Morning Coffee

  • Room: Outside W224 A-B and Outside W224 E-H
Tracks:

Thursday, April 23, 7:30 AM - 3:00 PM

Registration Open

  • Room: Hall E/F Lobby

Thursday, April 23, 8:00 AM - 9:00 AM

Inside the Spec Panel: A Conversation between A&D and the Wood Flooring Industry

  • Room: W240
Speaker(s)
Education Speaker
Allison Grimm
President & CEO
Allison Watson Design Inc.
Education Speaker
Amber Morales
Owner & Creative Director
A.Clore Interiors
Education Speaker
Lawrence Skutelsky
Business Development Executive
PID Floors
Education Speaker
Malcom Jones
Owner and Principal Architect
MAJ Architecture + Design
Tracks:

Reading Commercial and Residential Specs

  • Room: W224 EF
Speaker(s)
Education Speaker
Billy Simmons
Inspector
ITAC International LLC
Tracks:

Reduce HR Worries and Woes

  • Room: W224 AB
Speaker(s)
Education Speaker
Katie Magoon
President/HR Consultant
People Solutions Center
Tracks:

Regional Instructor Demo - Sanding a Custom Parquet Pattern

  • Room: W 222
Speaker(s)
Education Speaker
Phil Valenti
Contractor
Valenti Flooring Inc.
Education Speaker
Todd McDonald
President/Owner
Maple Ridge Handscraped
Education Speaker
Mr  Willie Short
Coastal Inspection Services LLC
Tracks:

Social Media That Works on the Jobsite

  • Room: W224 GH
Speaker(s)
Education Speaker
Alex Hamilton
Grain Design Flooring
Education Speaker
Cesar Cardona
Cardona Flooring
Education Speaker
Joe Avila
Founder
Huggins Wood Floor Specialist
Education Speaker
Phil Valenti
Contractor
Valenti Flooring Inc.
Tracks:

Thursday, April 23, 9:15 AM - 10:15 AM

Channeling Your Inner Artist as a Craftsman

  • Room: W224 GH
Speaker(s)
Education Speaker
Jakko Woudenberg
Dutch wood artist
Tracks:

Freedom First: How Flooring Companies Scale Without Owner Dependency

  • Room: W224 AB
Speaker(s)
Education Speaker
Justin Shaw
Founder
Driven for Growth
Tracks:

Preserving the Past: An Introduction to Historic Wood Floor Restoration and Preservation

  • Room: W224 EF
Speaker(s)
Education Speaker
Kevin Mullany
President
Benchmark Wood Floors Inc.
Education Speaker
Sprigg Lynn
President
Universal Floors Inc.
Education Speaker
Todd McDonald
President/Owner
Maple Ridge Handscraped
Tracks:

Regional Instructor Demo - Staining and Finishing a Custom Parquet Floor

  • Room: W 222
Speaker(s)
Education Speaker
Jason Elquest
Owner
Blackhawk Floors Inc.
Education Speaker
Mike Somodean
Owner
MSCS Inc.
Tracks:

The Future Floor Panel: Insights from the Next Generation of Industry Leaders

  • Room: W240
Speaker(s)
Education Speaker
Alex Hamilton
Grain Design Flooring
Education Speaker
Izaiah Barrow
Owner
iSandNewYork LLC
Education Speaker
Kirk Roberts
Senior Vice President, Strategic Development
Bona US
Education Speaker
Matthew Bruno
Contractor
Palermo Flooring Inc
Tracks:

Thursday, April 23, 10:30 AM - 3:00 PM

Trade Show Opens | Exhibitor Demonstrations

  • Room: Hall E
Tracks:

Thursday, April 23, 10:45 AM - 11:15 AM

Exhibitor Demonstration - Bostik, Inc

  • Room: Demo Theater 2
Moisture Mitigation for Hardwood presented by James Sharp, Technical Service Representative Booth #1001...
Tracks:

Thursday, April 23, 11:30 AM - 12:00 PM

Exhibitor Demonstration - Arbortech Tools

  • Room: Demo Theater 1
MG1000 Mini Grinder- Cordless Detail Sanding Presented by David Pellegrine (President) and Brian Nyberg (National Sales Manager) Arbortech Tools Booth #1238...
Tracks:

Thursday, April 23, 12:15 PM - 12:45 PM

Exhibitor Demonstration - AHF Products

  • Room: Demo Theater 2
Real wood. Real easy. Check out 5/16” solid 3.25” wide and Sumit Select adhesives presented by Jeremy Lakeman – Installation/Technical Sr. Customer Service Manager and Travis Bjorkman – Principal Wood Scientist Booth #631...
Tracks:

Thursday, April 23, 1:00 PM - 1:30 PM

Exhibitor Demonstration - Mirka

  • Room: Demo Theater 1
Tracks:

Thursday, April 23, 3:00 PM - 4:30 PM

Grand Finale

The Grand Finale caps off another successful NWFA Expo in Orlando. Join us for a memorable send-off with lively entertainment, appetizers, and a selection of beverages that capture the best the City Beautiful has to offer....
Tracks:

Thursday, April 23, 3:00 PM - 9:00 PM

Exhibit Tear Down

  • Room: Hall E
Tracks:

Friday, April 24, 8:00 AM - 12:00 PM

Exhibit Tear Down

  • Room: Hall E