ACS Fall 2022 Vaccine Requirements 

ACS Fall 2022 will be a vaccination-required and mask-recommended event for all attendees, exhibitors, vendors, and ACS staff who plan to participate in person in Chicago, IL. For detailed information about the requirement and all ACS safety measures, please visit the ACS website

Everyone at ACS recognizes exhibiting is a big investment, and it’s important to make sure all marketing and sales investments are positioned to deliver maximum value and results. To add even more value to your exhibiting program, we are excited to launch a new value-added exhibitor service.  

The ACS Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

Follow our proven-effective 5-Step Success Program:


STEP 1. Download & Use FREE Planning & Implementation Tools: ​


STEP 2.  Schedule & Complete Strategic Planning Exercises

STEP 3.  Learn and Fill Knowledge Gaps by Watching Webinars

  • Maintain Brand Awareness & Generate Leads by Optimizing and Driving Traffic to YOUR ACS Digital Booth

    While the COVID-19 pandemic created massive changes in all of our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, servicing your customers, and selling your products and services.  To help our sponsors and exhibitors maintain brand visibility, share thought leadership, and generate leads, ACS was forced to pivot to a virtual meeting that includes digital booths.  However, successfully executing a digital booth is a new challenge for all of us.  Some of the core principles of executing a live exhibit still apply, however there are many nuances and new perspectives and practices that must be addressed in order to create a successful digital booth.

    We are excited to provide a complimentary, all-new online training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success.  Mr. Davis carefully analyzed the digital booth capabilities of our PSAV virtual platform and will present new ideas and specific strategies to help you get maximum value from your digital booth.

           You will discover …

    • Four reasons why a digital booth is a smart & prudent play in the current crisis.
    • Three critical success factors to position your digital booth for maximum productivity and results.
    • Practical strategies and ideas to take full advantage of the digital booth’s capabilities.
    • Why your company description must be written in a different format and the key elements you must include.
      • Do-it-yourself marketing strategies to drive traffic to your digital booth.
    • How to prepare your staff to be ready to effectively engage with visitors.
    • What types of files you should upload with emphasis on two unique files that can make all the difference.
    • Power tips for conducting virtual education sessions and webinars.
    • The single most important thing you must focus on to capture qualified leads from your digital booth.
    • And much more!
  • Secrets of the Aisles:  How to Avoid the Biggest Mistakes Even Experienced Both Staffers Make

    "No matter pretty your booth is or how great your products are, the single most important factor influencing perceptions of your brand is your people.  It’s what they do or don’t do in that short window of opportunity with attendee’s that makes the difference.” says America’s leading tradeshow productivity expert, Jefferson Davis.

    86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich web training session with America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

  • Inside Your Exhibiting Numbers:  Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI

    Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. Attend this insightful and practical exhibiting webcast to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

  • Defining & Delivering Your Attendee Value Proposition: The Key to Attracting Enough of the Right Attendees to Your ACS Exhibit 

    View 12 Weeks Before Expo

    Chemical professionals are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their National Meeting must-see agenda.  View this replay for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.

  • Improving Tradeshow Lead Quality & Management for Improved ROI 

    View 6 Weeks Before Expo

    Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this webinar replay to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.


STEP 4.  Gain Additional Ideas & Insights by Reading Success Tips & White Papers: 

Plan for Success:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Lead Management:

Measurement:

                                                                                                                                                                                                           

STEP 5.  “Ask the Tradeshow Expert” email Q&A:

ACS has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Submit your question now.

For Exhibit and Virtual Event questions, please contact expo@acs.org