Everyone at ACS recognizes exhibiting is a big investment, and it’s important to make sure all marketing and sales investments are positioned to deliver maximum value and results. To add even more value to your exhibiting program, we are excited to launch a new value-added exhibitor service.  

The ACS Sponsor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

See some stellar examples of exhibit ideas and practices from the San Diego Expo here.

Follow our proven-effective 5-Step Success Program:

                                                                                                                                                                                       
STEP 1. Download & Use FREE Planning & Implementation Tools: ​

• 16 Week Tradeshow Management Tool (Excel spreadsheet)
• Exhibit Budgeting & Cost Control Tool (Excel Spreadsheet)
• Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)

 

STEP 2.  Schedule & Complete Strategic Planning Exercises

• Define Your Outcomes – 16 weeks prior to the show
• Identify & Attract Your Ideal Visitors – 12 weeks prior to the show
• Manage Your Visitors' Experience – 10 weeks prior to the show
• Lead Management – 6 weeks prior to the show
• Measure Your Performance & ROI – 4 weeks prior to the show & update after the show

STEP 3.  Learn and Fill Knowledge Gaps by Watching Webinars

• How to Make Your ACS Exhibit Stand Out From the Crowd

Competition for attendees’ time in the exhibit hall is fierce. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or passes by? What can you do to deliver a higher quality attendee experience, and increase dwell time in your booth? These important questions and many more will be answered in this all new exhibitor webinar.  This highly-informative webinar takes a photographic journey delivering dozens of strategies and tactics to improve your exhibit visibility and effectiveness. 

                      View Workbook

• Tradeshow Social Media Practices: Optimizing FREE Marketing to Build Your Brand and Drive Booth Traffic

​When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Register for this FREE educational webinar to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

                   View Workbook

• Inside Your Exhibiting Numbers:  Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI

View 16 Weeks Before Expo

View Workbook

Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. View this insightful and practical exhibiting webcast to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

• Defining & Delivering Your Attendee Value Proposition: The Key to Attracting Enough of the Right Attendees to Your ACS Exhibit

View 12 Weeks Before Expo

View Workbook

Chemical professionals are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their National Meeting must-see agenda.  View this replay for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.

• Secrets of the Aisles:  How to Avoid the Biggest Mistakes Even Experienced Both Staffers Make

View 8 Weeks Before Expo

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 “No matter pretty your booth is or how great your products are, the single most important factor influencing perceptions of your brand is your people.  It’s what they do or don’t do in that short window of opportunity with attendee’s that makes the difference.” says America’s leading tradeshow productivity expert, Jefferson Davis.

86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. View this information-rich web training session with America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

• Improving Tradeshow Lead Quality & Management for Improved ROI 

View 6 Weeks Before Expo

View Workbook

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this webinar replay to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.

STEP 4.  Gain Additional Ideas & Insights by Reading Success Tips & White Papers: 

Plan for Success:

• NEW!  What Role Should Show Location Plan in Your Exhibiting Decision?
• NEW!  The Most Overlooked Key to Exhibiting Success
• Two Important Outcomes Your Exhibit Program Should be Delivering
• Improving Exhibiting Effectiveness E-Book
• Planning to Win – Exhibiting by Objectives

Promote Your Participation:

• NEW!  The Single Most Important Factor Impacting Exhibiting ROI
• Making Sponsorships Support Objectives and Deliver Measurable Value
• Discover and Deliver Your Attendee-Focused Value Proposition
• Integrating Social Media into Your Exhibiting Program
• How to Rewrite your Exhibitor Listing to Drive Traffic
• High-Impact Pre-Show Marketing

Create an Effective Exhibit:

• NEW!  Does Your Booth Answer the 3 Questions in Attendees’ Minds?
• Booth Location Blues: The Truth about Booth Location Impact on Success
• 9 Steps to Stand Out and Be Remembered at Your Next Show
• Creating an Immersive Exhibit Experience
• A Worthy Destination – How to Design a More Effective Booth

Prepare Your Staff:

• NEW!  How to Say Goodbye – Getting Out of Unqualified Interactions
• Tradeshow Attendee Rules of Engagement
• Conducting Effective Pre-Show Staff Meetings
• Staffing for Success

Lead Management:

• NEW!  CEIR Report:  How Exhibitors Can Improve Lead Quality and Sales Conversion
• Improving Lead Quality by Asking the Right Questions and Capturing More Information
• Closed-Loop Lead Management

Measurement:

• Exhibit Measurement Made Easy

STEP 5.  “Ask the Tradeshow Expert” email Q&A:

ACS has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Submit your question now.