Travel Tripper  

New York,  NY 
United States
http://www.traveltripper.com
  • Booth: 1652


 Videos

Travel Tripper- More direct bookings, higher profits

 Press Releases

  • NEW YORK (Feb 23, 2017) — On Feb. 21, the Hospitality Sales & Marketing Association International (HSMAI) honored Travel Tripper with a Platinum Adrian Award for digital marketing excellence for its winning entry in the 60th annual Adrian Awards. The Adrian Awards, one of the most respected awards in the travel and hospitality industry, honors the best of the year in travel marketing in the categories of digital marketing, advertising, and public relations.

     

    Travel Tripper’s winning entry was for its work on the 24 North Hotel website (www.24northhotel.com), for which the agency took home a Gold Award for website user experience and a Platinum Award for top overall digital marketing excellence. Travel Tripper also received a Bronze Award in the general website category its work for Taj Hotels.

     

    “The honorees in this year’s competition displayed innovation, creativity, and demonstrated measurable results and return on investment that were noted by this year’s judges as being exceptional,” said Fran Brasseux, HSMAI Executive Vice President.

    Winning entries will be viewable in the winner’s gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners Gallery.

     

    About Travel Tripper
    Travel Tripper is a full-service hospitality technology provider and strategic partner in helping hotels worldwide to generate demand, optimize conversions, and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including central reservation systems, hotel distribution, website and booking, and digital marketing. Learn more at www.traveltripper.com.

     

    About HSMAI

    The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org.

  • Results show more focus given to Google ad products over organic results

    NEW YORK (Mar. 21, 2017) — Travel Tripper released on Monday the results of a groundbreaking eye-tracking study on Google search results pages for the hotel industry. Testing specifically for brand name hotel searches on Google, the results across three tests showed an increased user focus on Google ad products, as well as a decrease in visibility of organic search results.

    Other significant findings in the study:

    • Changes in the way hotel name searches are displayed in Google have significantly influenced what users see and click on

    • The majority of users clicked on Google Ad products over organic results

    • A significant percentage of users do not realize that Google search ads or metasearch links are paid advertising

    • The overwhelming majority of clicks go to the first or second listing on the page

     

    Travel Tripper’s in-house digital marketing agency worked with the new biometric platform Sticky to conduct the eye-tracking study and survey.

     

    “The results illustrate the importance of paid search on Google,” said Tristan Heaword, Director of Digital Marketing at Travel Tripper. “With the majority of views and clicks going to Google ad products, hotel marketers not seriously investing in paid search are likely losing valuable traffic and bookings to OTAs who are bidding on the hotel’s own name.”

     

    To view the results and findings of the eye-tracking study, visit Travel Tripper’s website.

    About Travel Tripper
    Travel Tripper is a full-service hospitality technology provider and strategic partner in helping hotels worldwide to generate demand, optimize conversions, and maximize revenue. Known in the industry for its constant innovation and exceptional expertise, Travel Tripper provides a comprehensive suite of solutions that empowers hotels from search to stay, including central reservation systems, hotel distribution, website and booking, and digital marketing. Learn more at www.traveltripper.com.


 Products

  • RezTrip CRS & Booking Engine
    Travel Tripper's CRS and booking engine offers powerful features to increase direct bookings, including Rate Match, geo-targeted pricing, dynamic pricing rules, email retargeting, and best-in-class design....

  • Travel Tripper's central reservation system and booking engine offers powerful features to increase direct bookings. 

    • High-quality user experience
    • Dynamic Pricing Rules with geo-targeting
    • Automated email retargeting
    • Custom landing pages with every rate plan
    • Multi-room booking and brand portals
    • Room packages and individual add-ons
    • Integrations to PMS, RMS and third-party tools
  • Travel Tripper Web
    Travel Tripper’s hotel websites combine high-end design with high-performance e-commerce. Our web platform fully integrates the CRS and booking engine directly into the hotel website, creating a modern user experience that increases direct bookings....

  • Learn more about Travel Tripper's high-end, high-performance hotel websites plus full design and development services from our award-winning agency.

    • Modern, responsive design
    • Live rates and availability on website
    • On-page booking widget
    • Cross-promoted special offers
    • Dynamic room content
    • Intuitive content management
  • RezTrip Mobile Booking Engine
    Part of our RezTrip CRS, the newly redesigned RezTrip mobile booking engine combines modern, elegant design with simple user experience to capture direct bookings quickly and efficiently....

  • Learn more about Travel Tripper's newly redesigned mobile booking engine, featuring innovative features such as:

    • Elegant user experience
    • Easy-to-use rate calendar
    • Full-width photography
    • TripAdvisor integration
    • Display recent number of reservations
    • Mobile-specific pricing and rate plans
  • Digital Marketing
    Travel Tripper's digital marketing agency offers full-service management and execution of PPC search marketing campaigns, ad retargeting and creative production, metasearch placement, and social media marketing....

  • Travel Tripper's digital marketing agency offers full-service management and execution of PPC search marketing campaigns, ad retargeting and creative production, metasearch placement, and social media marketing.

    • Review and analyze your existing platforms
    • Utilize latest marketing techniques (Gmail ads / Expanded Text ads / Customer Match / RLSAs / Retargeting)
    • Understand each individual property and apply strategy that’s best suited to them (not a one-size-fits-all approach)
    • Use direct information from Reztrip booking engine (not normally available to 3rd party agencies)
    • Recommend changes to hotel offers / landing pages / language used / geo-area targeted on an on-going basis
    • Provide a single agency service to assist our client’s needs
  • Rate Match
    RateMatch is a revolutionary price-checking and rate-matching tool that automates a hotel’s Best Rate Guarantee on their website. It gives hoteliers the advantage of guaranteed rate parity with OTAs while driving business directly to their booking engine....

  • How Rate Match works: Our system launches into action the moment a traveler shops your Booking Engine looking for rates. RateMatch instantaneously performs real-time price checks with the major OTAs and automatically adjusts your published rates to match theirs. The traveler can then confidently book their stay while on your website.

    Who can use it: Any hotel can implement Rate Match on their website and booking engine.

    Easy and quick implementation: Just find your hotel in our system, select the OTAs you want to price check, create a price match offer, then add the code to your website.