Your digital presence is your online booth — and often the first place attendees interact with your brand. Mission 1 walks you through setting up and optimizing your exhibitor profile so you are visible, searchable, and ready to attract traffic before the show even begins.
This section includes:
  • Understanding the digital tools available for Exhibitors
  • Why it is crucial to customize your Company Profile
  • Sharing your digital booth profile
The Car Wash ShowTM is happy to provide a toolbelt of digital tools and assets for Exhibitors to maximize their participation onsite.  Tap into the following tools to assure you get the most quality leads at your booth possible.

Updating Your Profile:

As soon as you have completed your purchase of a booth for The Car Wash ShowTM, you can log in and customize your company and personal profiles.  Click here to learn how to update your profile.

It is important to keep your Company profile updated since this will be visible everywhere your booth is listed for The ShowTM.  The same goes for the personal profiles of your exhibiting staff who are looking to make connections and follow up on leads during The ShowTM.  Attendees will look up your company before, during and after The Car Wash ShowTM, as they plan and recap their experience at The ShowTM.

Where can you find your company listed?

Image Measurements for your profile(s):

  • Profile Cover Photo
    • ​​​Max Width - 1408 px
    • Ideal Ratio - 4:1
    • Upload Location - Organization/Company Profile > Cover Block - Three-dot Menu > Add Cover Photo
    • Max Height - 356 px
  • Profile Avatar (Company Logo or Personal Photo)
    • Max Width - 945
    • Max Height - 500 px
    • Min Width - 237 px
    • Min Height - 125 px
    • Upload Location - Organization/Company Profile > Cover Block - Three-dot Menu > Add Photo
    • Ideal Ratio - 4:1

Rather keep your personal profile private?  Not to worry, When you click through the Edit Your Profile option (under your name), click the gray word "Everybody" in your About Me category.  You can select from the options to be viewable to Friends Only, Everybody or Nobody.

Sharing your booth and participation at The ShowTM:
There are two important reasons for sharing your participation in The Car Wash ShowTM.   
  1. The more attendees that come to The ShowTM, the more there will be to engage with your booth.
  2. The more attendees know about your booth ahead of time, the more quality time they will be able to spend engaging with your booth in a meaningful way.
You can quickly share your personal or company profile directly via Facebook, X and/or LinkedIn by clicking on the corresponding icon at the bottom of your profile page.

Another easy and helpful marketing tool available for you is Snöball.  Snöball is specifically designed to help participants promote their participation and drive traffic to their booth at The Car Wash ShowTM.

By using Snöball, you will be able to "Share & Tell" your story with The Car Wash ShowTM branding baked in via Facebook, X, LinkedIn, WhatsApp, Slack, Instagram, Email, Facebook Messenger, Teams and Text.  Simply copy and paste the pre-loaded message designed specifically for each outlet's measurements and share in seconds.  You can even edit the copy to tell your own story and upload your photo or logo directly into the creative to give it a clean, but personalized touch.

Company specific links will be shared via emails from The Car Wash ShowTM, and you can share your link with anyone from your team.  Click here for instructions on using Snoball or email lpeters@carwash.org if you need your personal link.

Looking for another way to promote your brand and still drive traffic back to your booth during The ShowTM?
View the Sponsorship Gallery to pick and choose the right digital opportunities to showcase your brand and drive traffic to your booth at The ShowTM.
  • Recharge Stations - make sure that attendees are thinking of you when they charge their phones onsite.  While they're waiting for a charge, they'll see your company and booth number branded across the top, sides and front of the charging station desk.
  • New Product Showcase - Not only will you be able to specially display your new product onsite, but you'll also have a QR code shown at the New Product Showcase that ties back to your product and booth to help drive buzz and traffic for new business.
  • Mobile App Visual Inclusion and Premier Sponsorship - Be front and center in the new mobile app for The Car Wash ShowTM - your company ID will be embedded into the app pages and can link directly to your company profile driving attendees to be able to bookmark your contact information, booth location and even set up appointments with your team.