Successful exhibiting starts with a plan. Mission 2 helps you define your goals, align your budget, and set clear expectations for what success looks like — before you step onto the show floor.
This section includes:
  • Defining exhibitor goals (leads, meetings, launches, awareness)
  • Budget planning considerations
  • Aligning booth size, staffing, and spend with objectives
  • Planning how you’ll measure success and ROI

 Things to keep in mind:
  • What are you hoping to come away with?
  • How will you measure that?
  • Who will come with you?
  • Where and When will they stay/eat/travel

Worksheets

Click below to download the corresponding excel tool that can help you plan your booth strategy. 

Do your research:
Floorplan and Exhibitor Directory

  • Who else is exhibiting?
  • Where are my competitors located?

Activities

  • What else is going on at The ShowTM?
  • Are there built-in networking opportunities?
  • Should I create my own networking events?
    • Get event consultation and vendor quotes with Jampack.

Sponsorships

  • Are there any additional opportunities that would help make my booth more impactful?
    • Choose from options such as signage and other company branding, a show case of your new product(s) and premier sponsorship of key experiences at The ShowTM.