FOR IMMEDIATE RELEASE
CONSUMERS CONTINUE TO SEEK OUT BRANDS ALIGNED WITH SOCIAL CAUSES
Polly Pineapple, a cause branded baby teether, to be featured as a Trail Blazing Must Have of 2018
ATLANTA, Georgia (January 26, 2018) – gnomgnoms, LLCTM today announced that their flagship product, Polly PineappleTM, an all-natural, multi-texture rubber teething toy, will be featured on the Home Shopping Marketplace as a Trail Blazing Must Have of 2018. The television program is set to air 10 times during the months of April and May, with an expected reach of 30 million U.S. households. In addition to highlighting the unique product attributes that differentiate Polly Pineapple, this segment will delve into Polly’s social impact. For every teether sold, gnomgnoms will make a donation to a leading national hunger nonprofit to help feed a hungry American child for an entire week—that’s 21 meals. This commitment to social impact not only helps bring good into the world, it also serves as a compelling part of Polly’s value proposition since consumers continue to seek out brands aligned with social causes.
Cause branding—building a business or product line around a deep commitment to raise awareness of, engagement with, and/or funds for a social issue—continues to play an important role in consumer decision-making. Half of U.S. adults not only think cause branding is a great way to bring attention to social issues, they also believe the best way for companies to support a cause is to donate a portion of proceeds to recognized charities.1 More importantly, this support for cause branding extends to willingness to pay—approximately 40% of North American shoppers would pay extra for products and services from companies committed to positive social and environmental impact.2
gnomgnoms is on a mission to soothe the aching gums of teething babies while striving to alleviate childhood hunger in the United States. On any given night, as many as 13 million children in the U.S. go to bed hungry. That means that 1 out of every 6 children may not have access to the food they need to ensure they grow up healthy and strong.3 Cofounder Mary Ensor, mother of two young children, is excited to have the opportunity to showcase Polly Pineapple on the Home Shopping Marketplace because it is a wonderful way to raise awareness of the childhood hunger issue in the U.S. According to Mrs. Ensor, “While we know that we cannot solve the childhood hunger problem single-handedly and that system-wide changes are necessary, we are working hard to raise awareness of and funds for this cause through Polly Pineapple sales. Many people don’t realize just how big this problem is and as a mother, the thought of hungry kids breaks my heart.”
gnomgnoms is a family-run, family-owned business that launched Polly Pineapple, its flagship product, in the summer of 2017.
Kim Langenhahn, Cofounder
1 Bazilian, Emma. Adweek. (March 12, 2017). Infographic: What Consumers Really Think About Cause Marketing.
2 The Nielson Company. (2014). Doing Well By Doing Good.
3 United States Department of Agriculture Economic Research Service. (2015). Food Security in the U.S.