Everyone deserves the future they want!
Founded nearly 20 years ago, GuidedChoice pioneered a more personalized approach to retirement wellness, advice and managed accounts. The company’s “advisor friendly approach” began with the power of online technology. GuidedChoice was among the first to leverage technology to successfully provide a customized and transparent experience to its clients. With over 2 million employees helped through the power of our “easy to use” technology, they decided to expand their offerings. In early 2020, GuidedChoice opened a new division, 3Nickels, to bring holistic financial wellness, advice and managed account solutions to the market. This innovative approach provides anyone with a financial advisor in their pocketSM. Technology has enabled world class personalized advisory solutions to be made available to anyone. Transparency and the culture of integrity is at the center of everything they do. GuidedChoice believes the customer should understand the value of financial products and services that they choose to use.