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OptionSoft Technologies

Clifton Park,  NY 
United States
  • Booth: 3418

Compliant Software for up to 50% Less.

OptionSoft provides custom technology for PowerSport dealers offering solutions for Sales, F&I, Service and Management.  Our unique skillset allows us to create intelligent software solutions that fit each dealer/situation, rather than having a fixed program that dealers must bend to fit. By cuppling cutting edge technology with experienced (over a century) of in-dealership sales and management, our service solves real problems with positive outcomes that can be measured in sales, gross profit, PVR and absorption.  Using live and on-line training and support, our team can help increase sales, gross, penetration, PVR and service income while providing the right software to enable dealers to monitor progress accurately.  To see all of our products and have them demonstrated for you, join us in booth 3418.  In addition we provide support and training to ensure your dealership can move the needle, make customers happier and be 100% compliant.

Stop by the booth and discover show savings on products that will make your dealership more effective and profitable immediately.  We offer an industry first complete suite of software designed specifically for PowerSports.

Brands: Optionsoft Menu - CRM - Sales Desking Tool - Service Drive Solution - DMS Reporting for single and multi-location dealers.

 Show Specials

  • (Jul 05, 2017)

    Stop by booth 3418 and enter to win two days of training at your dealership!!!  Director of Training, John Fuhrman, has trained over 15,000 sales and management professionals around the world.  His 13 published books cover topics ranging from personal development to sales and leadership.  Based on your needs, he will design a specific program for your store and spend two days with your people.  It can be sales training, F&I training, or even management training.  You can even combine a bit of all three if that's what you need.

    In addition, everyone who decides to sign up for installing our software during the show will receive a full month free. (Does not include any integration costs to a third party).  You will get to learn and use all of our software for 30 days at no charge.  Whether you want one or all of our products, you are eligible.

    We are also introducing a fantastic marketing tool for any dealership.  Increase sales, parts, accessories and service business.  Click this link - Beacon Technology.

 Press Releases

  • OptionSoft Announces PowerSport Specific Software

    Now, powersport dealers have their own unique menu and software.  OptionSoft has redesigned our sales desking tool to account for the unique needs of powersport dealers. For example, some states charge different sales tax on accessories whether they are installed at one rate or taken separately at another rate.  Our desking accounts for this as a line item.  Our desking tool also reads and communicates with our menu so that dealers who are not usinga DMS can still have software that makes them totally compliant while aiding sales and finance to maximize profits.  Adding our CRM means that even smaller locations can have the latest technology at an affordable monthly price.

    OptionSoft provides a full suite of products specifically designed for retail powersport operations.  They fully integrate with Lightspeed as well as being able to provide full software service to dealers without the need for a DMS.  This means that locations that are smaller can be set up and operate at the same level as multi-franchised large organizations, but the real benefit is that they can do it on a very small budget.


  • Menu/Sales Desking/CRM Suite
    Whether you use a DMS or not, OptionSoft now provides the software you need to increase sales, profits, F&I and be compliant as well. This is done at a cost far lower than any other software company offering one-stop solutions....

  • For dealers who are serious about complaince, they no longer forced to follow rules at the cost of profits.  Our software coupled with a state of the art process and training can raise profits an average of 20% across the board while eliminating redundant software costs or reducing current expenses.

    The sales desking tool offers management a solution to the back and forth transaction that customers hate.  It provides a way to protect higher gross and faster times betwen greeting and closing the deal which customers really like.  Sales people are able to stay with the customer a lot longer which builds rapport and prevents buyer remorse while they step away.  And, for dealers not using F&I, aftersell products can be introduced during the sale.

    Once a deal is complete, it can be sent directly to the menu to insure complete accuracy throughout the entire deal.  Then, with the right products, the F&I manager can click and rate making sure the right coverage for each unit sold.  Then the products can be presented quickly professionally.  In less than 30 minutes every product can be presented, sold and billed.  This means a higher penetration with products, higher PVR and because of speed, happier customers.

    To tie it all together, the CRM is a way to manage your customers from initial sale to service to repeat buy.  It will tell your sales team when they should be contacting sold and even unsold prospects and what message should be delivered.  You can use your own data to create and execute marketing campaigns at a greatly reduced cost.  You can create reports for virtually any part of your operation to see daily how you are doing.

    Your customers will feel better about the entire experience because their time is respected.  But the real benefit is, you will sell more, hold higher grosses and be 100% compliant without keeping the customer captive for hours on end in the dealership.

  • The "Niffy"
    With as few as 8 "Niffies" you will change the way you market your sales, service accessories and parts....

  • Our new NIFFY will change the way you market to all of your customers and visitors.  It will provide specific messages that can be changed as often as you like to reach the people you most want to reach.  Click this link NIFFY to learn more.
Call us at 855-MC-SHOWS