With the addition of the TVT fork cartridge range earlier this year to their already very comprehensive range of shock upgrades, Nitron the UK based manufacturer have continued to see incredibly strong growth within motorcycle suspension market. With overall sales having doubled in the last two years, success in export markets such as Japan, Australia and New Zealand as well as at home are all contributory factors. Conscious that growth must be carefully controlled to ensure the high level of quality and service which the brand is renowned for are never compromised, to date Nitron have only really just dipped their toe in the US market, which ultimately must prove to offer great future potential for the brand.
With this in mind, Nitron will be exhibiting at this year’s AIM Expo show in Columbia, Ohio in September, probably the largest show of its type in the US. The presence at the show isn’t so much to launch the brand into the US, but more for the company to be able to talk directly to US consumers and dealers and really start to gain a clearer picture of the US suspension market and exactly where Nitron will fit in. With further strong growth in other markets predicted a more considered, steady approach is required in the US, so we can start building relationships.
With the Nitron range already very strong in sports, touring and adventure bike applications, the growing number of American V-twin models covered is almost by default making the brand more appealing to the US market. With the classic and stealth twin shock sales having seen massive growth in sales with virtually no marketing effort, this must be seen as testimony to the superior blend of performance, styling, quality and value when compared to what else the market has to offer.
For more information or details of the Nitron range, please email firstname.lastname@example.org or visit nitron.co.uk