Vitorn Sukanjanapong started the company in 1977 with his father. Vee Rubber does business all over the world and is OE with Honda and Yamaha in Asia. Vee Rubber entered the U.S. market six years ago with corporate headquarters and a warehouse in Atlanta. John Leale, vice president of sales and marketing in the U.S. says, "We specialize in niche markets. White walls for the baggers, tires for the Spyder and trikes along with ATV and the very popular TACKEE GNCC tires.