JETSET ROLLERS TAKE ROLLERS TO NEW HEIGHTS
New York, New York - Hot Roller styling is having the heat turned up in a whole new way. This month, BEAUTY TRIBE™ debuts the Jetset Hot Roller Collection. From tight spiral to loose beach waves, the Jetset Collection offers dramatic versatility and innovation. Created for today’s desired styles, Jetset Hot Rollers offer an 8-second heat up and patented cool touch roller caps, providing longer lasting curls, shine and softness to hair.
CRACKING THE CODE
“As we like to say, ‘We didn’t invent the roller. We just perfected it.’ ” says BEAUTY TRIBE™ CEO and Co-Founder Michiyo Oishi. “We zeroed in on hot rollers because it was ripe for change. There was some innovation in heating speed, but there are many other details that haven’t been changed for literally decades. Details, like burning your fingers, were key elements, but didn’t get much attention. After reading hundreds of reviews we realized, this is fixable. We can do this.” Stringent quality standards, superior engineering and a thoughtful understanding of what women value, paved the way for creating the Jetset Collection.
OPTIMAL TEMPERATURE. EXCEPTIONAL PERFORMANCE.
Heating in just 8 seconds, the Jetset line uses induction patented technology that results in faster optimum temperatures while roller caps stay completely cool to the touch. This distinctive heat-up and cool down cycle creates longer lasting curls in less time. Ionic and ceramic rollers help create smooth and lustrous hair while being a better conductor of heat than Velcro. The user experience is further enhanced by offering both butterfly and wire clips and a soft carrying case for easy storage.
DIVERSE LOOKS. USER LOVE.
Customized to your needs, the Jetset is available in 3 diverse professional grade sets; The Professional, The Volumizer, and The Spiral. Each offering a unique combination of rollers for the most sought after looks and all are priced under $200. The Jetset Family of product is the smart and satisfying choice for women seeking body, curls and softness.
TAKING CARE OF YOU
BEAUTY TRIBE™ is an innovative beauty company that makes luxury salon quality hair tools affordable. Founded by 3 Sisters who believe gorgeous hair is just one element of self-expression and confidence, BEAUTY TRIBE™ lives by the mantra:
“ FOLLOW YOUR DREAMS. WE'LL TAKE CARE OF YOUR HAIR. ”
3 SISTERS TRANSFORM CURLS INTO CONFIDENCE
New York, New York - Take a visual artist, an economist and a potter who happen to be sisters and what do you get? Ask the Oishi Sisters and you’ll know you have the making of a successful company. Growing up in the family’s manufacturing business, the Sisters had intimate knowledge of how to develop and create products. “Our Japanese grandfather built a factory in the 1970’s and found their niche in beauty appliances, we made hair tools to achieve the perfect Farrah Fawcett look.” says Aki Oishi, BEAUTY TRIBE™ CFO, with a smile. Their grandfather’s company grew and is now in its 4th decade of innovation and quality development.
Having joined forces, today the Sisters bring their heritage of manufacturing, as well as, their distinctive business and artistic design skills together to create “BEAUTY TRIBE”.
CREATED BY WOMEN FOR WOMEN
“Our vantage point is unique. Growing up, we saw how problems in manufacturing are answered through both creative and practical solutions. With that in place, we put a new focus on design and user experience.” Lea Oishi, BEAUTY TRIBE™ CEO-Asia.
The Sisters have been front row to each other’s most jubilant and disappointing life moments and know the power of Sisterhood. Life can throw you curves. BEAUTY TRIBE™ believes in empowering women to take on the day and let Beauty Tribe make sure your hair looks stunning.
“We call it ‘One less thing’. Women are out there building everything from companies to families, when your hair looks amazing, it’s one less thing to worry about, “chimes Aki Oishi.
CRACKING THE CODE OF PRODUCT IMPROVEMENT
“As we like to say, ‘We didn’t invent the roller. We just perfected it.’ ” says BEAUTY TRIBE™ CEO North America and Co-Founder Michiyo Oishi. “We zeroed in on hot rollers because it was ripe for change. There was some innovation in heating speed, but the price was out of reach for most customers. Other details, like burning your fingers, were key elements, but didn’t get much attention. After reading hundreds of reviews we realized, this is fixable. We can do this.”
It took more than 2 years, but it was worth the wait to create the Jetset Collection of hot rollers. The product uses patented induction technology that heats in 8 seconds, resulting in faster optimum temperatures while protecting fingers with roller caps that stay completely cool to the touch. Creating products with superior engineering, beautiful design and are a joy to use is imperative to their mission.
CURVES, CURLS & CONFIDENCE
All the Sisters agree that a confident woman is beautiful in every way. She knows who she is and is comfortable in her curves and curls. Why not celebrate that every day?
BEAUTY TRIBE™ is an innovative beauty company that makes luxury salon quality hair tools affordable. Founded by 3 Sisters who believe gorgeous hair is just one element of self-expression and confidence.
FOR FURTHER INFORMATION, IMAGES OR QUOTES PLEASE CONTACT
Nancy Shadlow - firstname.lastname@example.org - www.BEAUTYTRIBE.com