DOUCCE TO PREMIERE NEW PRODUCT LINES AT 2017 LAS VEGAS COMSOPROF
Doucce, the New York luxury color cosmetics line, will premiere a variety of new products at 2017’s Las Vegas Comsoprof in July.
New York, NY — With each passing year, Doucce, the upstart luxury color cosmetics line based out of New York, continues to drive innovation in the launch of new product lines across categories including eyes, face, and lips. After a successful tease of the line at last year’s Cosmoprof, the Freematic System — which covers eyes and face — has officially launched and has quickly become Doucce’s flagship item; unlike anything else in the market. In addition to the launch of the Freematic System, Doucce will be showing, for the first time, and launching its new lip collection.
With a bevy of mix & match magnetic powder singles including eyeshadows, brow powders, blush, and highlighters, the Freematic System is comprised of three different magnetic palettes that can be filled with any variety of powders. All in all, the system consists of 100 eyeshadow shades (a mix of matte and shimmer options), 6 brow powder duo sets (12 shades), 14 blush shades, and 3 highlighters. The exciting system was a direct result of the mandate created by the brand to innovate where others were not. With it’s tagline being “Discover Your Individuality”, the system, as per the brand’s CMO Bash Naran, “allows anyone anywhere to create the look they believe defines their own sense of beauty.”
As Doucce continues to grow and evolve, new lip launches include the addition of Lip Crayons, Lip Liner, Matte Lipstick, and a Liquid Lipstick, of which 5 shades will be special metallic shades.
With the focus on color, breadth, and innovation, all products will launch within a few months span of Cosmoprof and be available worldwide via Doucce’s website and through special retail partners and beauty boxes.