New York,  NY 
United States
  • Booth: 25181

Doucce was founded in New York by two fashion and beauty executives with the intent of giving women and artists across the world, the opportunity to discover their individuality. Though Doucce was born in New York, its name was inspired by the French word “douce”, which means soft and elegant. Doucce’s brand philosophy, Discover Your Individuality was inspired by Parisian elegance and New York attitude. Each one of Doucce’s innovative products embodies the underlying meaning of the brands name and ideals, by combining high fashion hues and contemporary packaging, to create the perfect combination of trendy and très chic.

In the pursuit of the brand philosophy, Doucce strives to innovate on all fronts by offering the maximum amount of color and options at the perfect introductory prestige price point. But it’s more than just color and more than just options- it’s the best quality makeup, totally fit for the working makeup artist on the red-carpet, behind the movie camera, and before the aisle.

While other prestige brands focus on just the packaging or just the color, Doucce is the brand that delivers on all fronts- it’s contemporary, it’s colorful, it’s innovative, and it’s professional.

Brands: DOUCCE

 Press Releases

    Doucce, the New York luxury color cosmetics line, will premiere a variety of new products at 2017’s Las Vegas Comsoprof in July. 
    New York, NY — With each passing year, Doucce, the upstart luxury color cosmetics line based out of New York, continues to drive innovation in the launch of new product lines across categories including eyes, face, and lips. After a successful tease of the line at last year’s Cosmoprof, the Freematic System — which covers eyes and face — has officially launched and has quickly become Doucce’s flagship item; unlike anything else in the market. In addition to the launch of the Freematic System, Doucce will be showing, for the first time, and launching its new lip collection.
    With a bevy of mix & match magnetic powder singles including eyeshadows, brow powders, blush, and highlighters, the Freematic System is comprised of three different magnetic palettes that can be filled with any variety of powders. All in all, the system consists of 100 eyeshadow shades (a mix of matte and shimmer options), 6 brow powder duo sets (12 shades), 14 blush shades, and 3 highlighters. The exciting system was a direct result of the mandate created by the brand to innovate where others were not. With it’s tagline being “Discover Your Individuality”, the system, as per the brand’s CMO Bash Naran, “allows anyone anywhere to create the look they believe defines their own sense of beauty.” 
    As Doucce continues to grow and evolve, new lip launches include the addition of Lip Crayons, Lip Liner, Matte Lipstick, and a Liquid Lipstick, of which 5 shades will be special metallic shades. 
    With the focus on color, breadth, and innovation, all products will launch within a few months span of Cosmoprof and be available worldwide via Doucce’s website and through special retail partners and beauty boxes.


  • Maxlash Volumizer Mascara
    Ultimate Volume and Length...

  • Intensify your lashes with outrageous volume and length. The XL brush fiber bristles glide through the lashes evenly, coating each lash for the ultimate volume. The velvet carbon black formula enhances the lashes adding depth and dimension that creates visually fuller and longer lashes. The creamy and buildable formula is clump-resistant, flake proof, smudge proof, and resistant to sweat and humidity.

  • Boombastic Lash Volumizer Mascara
    Extreme Volume and Length...

  • Add both volume and length to your lashes with every stroke. Lashes are transformed to look longer, fuller, and dramatically defined. The innovative shape of the brush and its evenly shaped bristles allow you to evenly coat the lashes and separate them. The creamy carbon black formula is clump-resistant, flake proof, smudge proof, and resistant to sweat and humidity. The rich colour pigments easily build to the desired volume.

  • Punk Volumizer Mascara
    Dramatic Volume and Thickness...

  • Define lashes one by one, adding extreme volume and thickness to your lashes. Instantly creates dramatically full and seductive lashes for an audacious false-look effect. The jumbo brush fiber bristles are cut smaller and larger, in succession, to coat every lash, while distributing the formula evenly through out the lashes. The lightweight and creamy formula pulls every lash upwards to create a long lasting curl without any clumping, flaking, or smudging.

  • Ultra Precision Eyeliner
    Long Lasting and Waterproof...

  • The ultimate precise waterproof pencil eyeliner. The velvety smooth formula glides on smoothly without pulling or tugging, creating an easily blended finish. The semi-matte waterproof formula is perfect for use in the waterline. Once it sets, it will not smear, flake, or budge. As the tip begins to fade, follow through with a metal makeup sharpener to keep the tip sharpened and precise.

  • Freematic Eyeshadow Pro Palette
    Highly Pigmented Pro Colour Palette...

  • A versatile 12-color palette eye shadow with silky and smooth powders which generate a pure look that won’t fade. Coming in either a neutral or smokey palette, the sets are specially curated with the right combination of both matte and shimmer shadows to allow for truly effortless blending. The versatile silky smooth powders are so rich it feels creamy. The fine weightless powders glide on easily without smudging or creasing. Apply dry for a more natural finish or apply wet for a longer lasting dramatic look.

  • Luscious Lip Stain
    Elegant Matte Finish with Dual Gloss...

  • The ultimate dual action lip paint that lets you to choose between a matte and glossy finish. The full coverage base colour goes on matte and lasts all day without transferring or feathering. The highly pigmented texture applies smoothly and evenly, giving your lips a plumped and sculpted look. The glossy topcoat provides a multi-dimensional and vibrant shine, for that perfect night out look.

  • Freematic Eyeshadow Custom Palette
    Build your own highly pigmented colour palette...

  • A highly buildable magnetic based system, the Freematic Eyeshadow Quad is a highly pigmented and luxurious eyeshadow system that gives you the ability to completely discover your individuality. With over 93 ready-to-wear colors that come in both matte and shimmer textures, you can choose and build the perfect magnetic palette and then change it once again whenever to match the vibe and ambiance. The versatile silky smooth powders are extremely rich, creamy, and weightless allowing for effortless application and blending without smudging or creasing. Apply the eyeshadow dry for a more natural finish or wet for a more long lasting and dramatic look.

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