ECRU New York Beauty

Fair Lawn,  NJ 
United States
http://www.ecrunewyork.com
  • Booth: DB 4

ECRU New York, prestige beauty company, has a rich heritage in the world of beauty, wellness and fashion.  Born in the salon and created by professional hair and make-up artists, every edited collection is created to treat and perform offering endless beauty options.  ECRU New York is found in the most exclusive salons, spas, and retailers globally.

Clean. Fresh. Modern. Classic  

Brands: ECRU New York and ECRU New York Beauty


 Press Releases

  • (Jun 15, 2017)

    January 12, 2017:  New York

    ECRU New York prestige beauty company whose rich heritage in the world of beauty, wellness and fashion introduces ECRU New York Beauty. Staying true to their DNA, the company has curated an edited collection of, the must-try, must-have make up essentials of every New York fashionista.

    ECRU New York Beauty unveils 10 Velvet Air lipsticks infused with the newest texture transforming technology in beautiful sleek black matte (magnetic top) tubes. “Our dedication to products that treat and perform is so evident in this collection”, states Dee DeLuca-Mattos, Vice President of Marketing. “We have a lipstick that has a chameleon texture that transforms from a beautiful rich satin and with a swipe of your finger turns into a highly pigmented matte shade, hugging the lips in weightless moisture.”

    ECRU New York Beauty is also launching RUNWAY Lash Amplifying Mascara. The unique formula offers fuller lashes, amplified length, lift and curl. ECRU New York Beauty is a reflection of the Clean. Fresh. Modern. Classic woman seeking products that offer endless beauty options.

    ECRU New York will continue to delve into beauty with small, edited collections that offer every salon and beauty boutique the ability to curate cosmetics based on their vision.

    ECRU New York, prestige Beauty Company, has a rich heritage in the world of beauty, wellness, and fashion. Born in the salon and created by professional hair and make-up artists, every curated edited collection is created to treat and perform offering endless beauty options. ECRU New York is found in the most exclusive salons, spas, and beauty boutiques in the world.

    Clean. Fresh. Modern. Classic.

    For more information visit: www.ecrunewyork.com


 Products

  • ECRU New York Beauty Velvet Air Lipstick
    A velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish....

  • Technology: Specially blended pigments lay down evenly to hug lips with intense, weightless color.  A carefully crafted blend of oils and powders create a smooth glide and velvet texture.  

    How to Beautify: Velvet Air has a chameleon texture that appears differently according to application.  When applied directly on lips, rich pigments and oil components deliver a well-moisturized, satin lip color.  When blended with fingertips, a lip hugging powdery texture is maximized for a solid matte lip.  

    10 luxurious shades transform from a moisturizing satin color to a true bold matte.

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