Aware Branding commenced the concept of private label over 40 years ago. With its uninterrupted continuous success, Aware Branding reinvents and revolutionizes private label to different heights once again! From the outdated model and marketing concept of private label products and design, Aware Branding continues to support the salon industry with professional-grade formula, as well as marketing and merchandising support. Aware Branding remains true to the salon industry by rising against national brand diversion. Additionally, we offer salon professional products with unlimited benefits of marketing and merchandising support, higher profit-margin and becoming diversion-proof while personalizing every step of your vision from concept to product distribution.