Aware Products  

Los Angeles,  CA 
United States
  • Booth: 22106

Aware Branding commenced the concept of private label over 40 years ago. With its uninterrupted continuous success, Aware Branding reinvents and revolutionizes private label to different heights once again! From the outdated model and marketing concept of private label products and design, Aware Branding continues to support the salon industry with professional-grade formula, as well as marketing and merchandising support. Aware Branding remains true to the salon industry by rising against national brand diversion. Additionally, we offer salon professional products with unlimited benefits of marketing and merchandising support, higher profit-margin and becoming diversion-proof while personalizing every step of your vision from concept to product distribution.


  • Quench® Shampoo
    Moisturizes thick, thirsty, dry, coarse color-treated, chemical processed or heat styled hair. Sulfate and paraben free, 100% Vegan....

    • Gently removes dirt and residue from hair
    • Protects and preserves salon color
    • Adds moisture and shine
    • Addresses needs of thick, dry hair; especially coarse, color-treated natural or synthetic/Remy hair.
  • Quench® Daily Conditioner
    Moisturizes thick, thirsty, dry, coarse color-treated, chemical processed or heat styled hair. Paraben free and 100% Vegan...

    • Protects and preserves salon color
    • Increases shine
    • Softens coarse or brittle hair
    • Rinses clean
    • Strenghtens hair damaged from color treatments or highlighting
  • Amazon Oil® Shine Therapy
    An exotic blend of lightweight oils adds shine and leaves hair smooth....

    • Softens and smoothes hair
    • Ultra-lightweight formula works for all hair types
    • Protects hair from heat-styling damage
    • Reduces drying time
    • Floods hair with amazing shine
  • Amazon Oil® Thermal Mist
    Protects hair from heat styling and nourishes troubled hair. Great for fine to medium hair types....

    • Weightless formula eliminates frizz and imparts intense shine
    • Heat-activated protectants guard against thermal styling
    • Dramatically reduces drying time
    • Color-protecting style primer
    • Humidity-resistant formula keeps hair lustrous and sleek for the entire day
    • Great for fine to medium hair types
  • Medium Hold Shaping Spray
    A dry, workable spray for medium hold and tremendous shine...

    • Never flakes
    • Leaves hair brushable for restyling
    • Conditions with each application
    • Prevents damage caused by environmental stress
    • Controls static and resists humidity
    • Light to medium hold

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