ARROJO launched the American Wave Service to revitalize interest in wave, curl, body and movement in the hair. Now texture is trending. It represents a healthy, free-spirited, unrepressed approach to beauty, one where your hairstyle makes you look and feel young and carefree, sexy and fun and fabulous. With volume, curl, and beach waves in style, ARROJO now offers prestige products to make these hairstyles ready to wear, to celebrate the timeless elegance, beauty and grace of texture. American Wave Hair Care is made for all wavy and curly hair types. The product collection is clean and green and noteworthy for a remarkable quantity of exceedingly kind organic and vegan ingredients with no parabens, sulfates, or sodium-chloride. Featuring unique packaging and signature fragrances, each product in the American Wave collection is as unique as a curl. Together, these award-winning products form a complementary line for anyone with texture, from big natural curls to loose beach waves.