SBY

Tokyo,  Shinagawa-ku 
Japan
http://diamondlash.co.jp/
  • Booth: 43149

‘Diamond Lash’ is the No.1 brand in the false eyelash market in Japan. It is sold every 9 seconds in more than 8,000 shops in Japan. Since the brand launched in 2009, its brand awareness has grown through SNS and magazine exposure with the usage of models and professional makeup artists, selling a total of 80 million pairs until now. Through TV commercials and fashion shows, the brand has introduced new products continuously to follow new trends for girls who want to be more glam and embrace their inner beauty with leyelashes. 

Brands: ‘Diamond Lash’ is the No.1 brand in the false eyelash market in Japan. Since launched in 2009, its brand awareness has grown through SNS and magazine, selling a total of 80 million pairs until now.


 Press Releases

  • (May 20, 2018)

    Diamond Lash

    ―魔法のつけまー

    Introducing long-awaiting “Pink Diamond Series” from Diamond Lashes, recording sales amount of over 80 million pairs. Even more lovely and easier to use with new package.

    Point 1: Our New Muse, Hitomi Kaji

    Awarded Grand Prix of Tokyo Girls Audition artist division in 2014 and became the top artist of Tokyo girl artists. In addition to excellent singing ability and expression, she has an overwhelming presence in its beautiful appearance and tall style. She has her own unique fashion style called “Kaji coordinate” and attracts many of fashion conscious girls to her SNS. Recently she has been expanding the range of activities such as appearing on various variety TV programs with her innovative talk. She is a new diva for sur in 2018!

    Point 2: JR Yamanote Line Wrapping AD (December 14, 2017-January 14, 2018)

    A campaign that wraps the body of the JR Yamanote Line in Tokyo with Diamond Lashes AD for one month, which attracted people’s attention due to Kaji7s new look and our new package.

    Point 3: 109 Forum Vision Jacked (1 year from December 14, 2017)

    This was to air spot Diamond Lashes commercial film on the most prominent screen at the Shibuya scramble intersection for an year starting last December 14th. 

    【Pink Diamond Series: 6SKU】

    Width of lashes for Pink Diamond Series is 3/4 of that of the regular full type lashes. We specifically paid an attention to the width so that it fits perfectly to the width of the eyes and flourishes naturally. We also carefully designed with delicate fine hair and sharp tips. Even when your eyelash extension starts falling off, you can increase the hair bundle naturally and blend on top of the extension with Pink Diamond Series easily. This perfectly fits to those who prefer eyelash extension as well.

    **For more product details, please go to the folowing URL

    http://diamondlash.co.jp/


 Products

  • Diamond Lash
    Diamond Lash gives you many different designs loved by various generations pursuing beauty, from voluminous designs that make you look like a doll with a bundle to a natural design that only our fine and thin hair can create....

  • 【Pink Diamond Series: 6SKU】

    Width of lashes for Pink Diamond Series is 3/4 of that of the regular full type lashes. We specifically paid an attention to the width so that it fits perfectly to the width of the eyes and flourishes naturally. We carefully designed with delicate fine hair and sharp tips. Even when eyelash extension starts falling off, you can increase the hair bundle naturally and blend on top of the extension with Pink Diamond Series easily. This perfectly fits to those who prefer eyelash extension as well.

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