SmartHide™ is a low cost substitute for titanium dioxide (TiO2) in paints and coatings. SmartHide has been exhaustively demonstrated to reduce TiO2 use by up to 30% while maintaining all other paint properties – including color, brightness, opacity, durability and sheen. This results in significant raw material savings for manufacturers.
Key Features
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Replaces up to 30% of TiO2 with a much smaller amount of SmartHide
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Total raw materials cost of paint is reduced by 5% to 6%
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Bright whiteness
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Glossy finish
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Excellent, consistent coverage
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Weather resistance
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Opacity, hiding power & whiteness all retained at same levels
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Contrast ratio similar to standards
Advantages
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Significantly reduces paint manufacturing costs
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Readily bonds to a wide range of core paint and coating formulations
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Low initial color = negligible color interference