ACS Spring 2022 Vaccine Requirements 

ACS Spring 2022 will be a vaccination-required and mask-recommended event for all attendees, exhibitors, vendors, and ACS staff who plan to participate in person in San Diego, CA. For detailed information about the requirement and all ACS safety measures, please visit the ACS website

ACS recognizes exhibiting is a big investment. Because of the pandemic you’ve probably had a long pause from live exhibiting. To add value to your exhibiting program and help you prepare to re-enter live exhibiting in 2022, we are excited to provide you with complimentary access to our Exhibitor Success & ROI Center.

This is your and your staff’s FREE, on-demand, 24/7/365 exhibiting productivity resource to give you answers the tolls, knowledge and support to improve your company’s exhibiting performance and ROI. 

Follow our proven-effective 5-Step Success Program:                                                                                                                                                                     
STEP 1. Download & Use FREE Planning & Implementation Tools: ​

• 16 Week Tradeshow Management Tool (Excel spreadsheet)
• Exhibit Budgeting & Cost Control Tool (Excel Spreadsheet)
• Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)​

STEP 2.  Schedule & Complete Strategic Planning Exercises

• Define Your Outcomes – 16 weeks prior to each show
• Identify & Attract Your Ideal Visitors – 12 weeks prior to each show
• Manage Your Visitors' Experience – 10 weeks prior to each show
• Lead Management – 6 weeks prior to each show
• Measure Your Performance & ROI – 4 weeks prior to the show & update after each show

STEP 3.  Learn and Fill Knowledge Gaps by Watching Webinars at Recommended Time Frames: 

Gather your team and watch these in-depth educational webinars on/or around the target dates.

NEW LIVE! RETURN TO LIVE! What Exhibitors Can Do to Re-enter Live Exhibiting Better Than Before 

Approximately 3 months before the Spring meeting

View Presentation

Description:     With the pandemic shutting down live exhibitions for over a year and a half, chances are your exhibiting program may be a little rusty and could use a tune-up. Now is the perfect time for exhibitors to re-evaluate, re-imagine and improve their exhibiting strategies with improving productivity as a top priority.

In this strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to his Trade Show Marketing Process^tm  which has helped his direct exhibiting clients generate over $800 million in combined results.

This proven-effective exhibiting process will help you assess your current/previous level of satisfaction and execution and identify specific areas for you to focus in the coming months on as you prepare for your reentry into live expositions.

Inside Your Exhibiting Numbers:  Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI

View 16 Weeks Before Expo

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Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. View this insightful and practical exhibiting webcast to go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

How to Make Your ACS Exhibit Stand Out From the Crowd
View 14 Weeks Before Expo

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Competition for attendees’ time in the exhibit hall is fierce. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or passes by? What can you do to deliver a higher quality attendee experience, and increase dwell time in your booth? These important questions and many more will be answered in this all new exhibitor webinar.  View for this highly-informative webinar to take a photographic journey delivering dozens of strategies and tactics to improve your exhibit visibility and effectiveness.

Defining & Delivering Your Attendee Value Proposition: The Key to Attracting Enough of the Right Attendees to Your ACS Exhibit
View 12 Weeks Before Expo

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Chemical professionals are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their National Meeting must-see agenda.  View this replay for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.

Tradeshow Social Media Practices: Optimizing FREE Marketing to Build Your Brand and Drive Booth Traffic
View 12 Weeks Before Expo

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When used properly, social media can be extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. View this educational webinar to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

Secrets of the Aisles:  How to Avoid the Biggest Mistakes Even Experienced Booth Staffers Make
View 8 Weeks Before Expo

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 “No matter pretty your booth is or how great your products are, the single most important factor influencing perceptions of your brand is your people.  It’s what they do or don’t do in that short window of opportunity with attendees that makes the difference,” says America’s leading tradeshow productivity expert, Jefferson Davis.

86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. View this information rich web training session with America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage.

Improving Tradeshow Lead Quality & Management for Improved ROI 
View 6 Weeks Before Expo

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Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this webinar replay to learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.

STEP 4.  Read How-to Topical Articles for Additional Insights and Ideas

Plan for Success:

• NEW! Planning for Staff & Visitor Safety In Your Booth
• What Role Should Show Location Plan in Your Exhibiting Decision? 
• The Most Overlooked Key to Exhibiting Success
• Two Important Outcomes Your Exhibit Program Should be Delivering
• Planning to Win – Exhibiting by Objectives

Promote Your Participation:

• NEW! How to Get Enough Traffic To Your Booth - Even If Attendance is Down a Little
• The Single Most Important Factor Impacting Exhibiting ROI
• Making Sponsorships Support Objectives and Deliver Measurable Value
• Discover and Deliver Your Attendee-Focused Value Proposition
• Integrating Social Media into Your Exhibiting Program
• How to Rewrite your Exhibitor Listing to Drive Traffic
• High-Impact Pre-Show Marketing

Create an Effective Exhibit:

• Does Your Booth Answer the 3 Questions in Attendees’ Minds?
• Booth Location Blues: The Truth about Booth Location Impact on Success
• 9 Steps to Stand Out and Be Remembered at Your Next Show
• Creating an Immersive Exhibit Experience
• A Worthy Destination – How to Design a More Effective Booth

Prepare Your Staff:

• NEW! Preparing Your Booth Staff for Interacting With Visitors in the Wake of a Pandemic
• How to Say Goodbye – Getting Out of Unqualified Interactions
• Tradeshow Attendee Rules of Engagement
• Conducting Effective Pre-Show Staff Meetings
• Staffing for Success

Lead Management:

• CEIR Report:  How Exhibitors Can Improve Lead Quality and Sales Conversion
• Improving Lead Quality by Asking the Right Questions and Capturing More Information
• Closed-Loop Lead Management

Measurement:

• Exhibit Measurement Made Easy

STEP 5.  Ask our Team of Tradeshow Experts

ACS has made arrangements with Jefferson Davis and his team of tradeshow experts to answer any exhibiting questions you may have. Please take advantage of this free service to get quick answers to your most pressing questions and challenges. Click here.