Defining & Delivering Your Attendee Value Proposition: The Key to Attracting Enough of the Right Attendees to Your ACS Exhibit

​View 12 Weeks Before Expo

Chemical professionals are busy and super selective about where they focus their time and attention. The challenge facing every exhibitor today is to think more strategically about your products and services and craft well-designed benefit-laden value propositions that cut through the clutter, grab attention, engage, and makes the attendee put a visit to your exhibit on their National Meeting must-see agenda.  View this replay for a step-by-step process on how to analyze your products, services and target customers and then define a value proposition and deliver it in a high-impact manner that generates a high response rate and drives booth traffic.