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Successful exhibiting starts with a plan. Mission 2 helps you define your goals, align your budget, and set clear expectations for what success looks like — before you step onto the show floor.
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This section includes:
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Things to keep in mind:
- What are you hoping to come away with?
- How will you measure that?
- Who will come with you?
- Where and When will they stay/eat/travel
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Worksheets
Click below to download the corresponding excel tool that can help you plan your booth strategy.
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Do your research:
Floorplan and Exhibitor Directory
- Who else is exhibiting?
- Where are my competitors located?
Activities
- What else is going on at The ShowTM?
- Are there built-in networking opportunities?
- Should I create my own networking events?
Sponsorships
- Are there any additional opportunities that would help make my booth more impactful?
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