Successful exhibiting starts with a plan. Mission 2 helps you define your goals, align your budget, and set clear expectations for what success looks like — before you step onto the show floor.
This section includes:
  • Defining exhibitor goals (leads, meetings, launches, awareness)
  • Budget planning considerations
  • Aligning booth size, staffing, and spend with objectives
  • Planning how you’ll measure success and ROI

 Things to keep in mind:
  • What are you hoping to come away with?
  • How will you measure that?
  • Who will come with you?
  • Where and When will they stay/eat/travel
Tools to Meet Your Goals

Not sure where to start?  Download the below excel worksheets to help you plan your booth strategy. 

View the opportunities below to generate leads onsite.

  • In-Booth Lead Retrieval - easily scan the badges of attendees who visit your booth in order to collect contact and market information for post-show follow-up.
  • Education Session Lead Retrieval - Gain exclusive access to scanned attendee leads from one of teh top-rated Featured Sessions via this Education Sponsorship.
  • Upgrade to the Advance Package in your Exhibitor Marketplace on The Car Wash Show mobile app and connect directly with attendees and peers in the app to chat, share contact information and set up in-person meetings onsite.
    • More details about the Advance Package will be shared with the launch of the mobile app this spring.
  • Don't forget to attend networking events during The Car Wash Show and make those personal connections in real time - click here for the full schedule.
Onsite Staffing
Exhibitor registration is now open

To generate badges for your company employees, the primary contact from your company can log into your company’s Event Portal and click “Register Now”.

  • If you need to change your company’s main contact, reach out to Liz Peters (Lpeters@carwash.org).
  • Each exhibiting company receives the following allotment:
    • (2) Badges per 10x10 for Company Employees
    • Once you have utilized your allotted complimentary badges, you may purchase additional badges for booth staff for $75 each.
Housing is now open for you to book rooms at a discounted price.
  • All option in The Car Wash Show block are within walking distance of Music City Center.
  • Connections Housing is the only company authorized by The Car Wash Show to provide housing services to attendees and exhibitors.
    • For your own security, please do not conduct business with any other travel or housing company claiming to represent this event.

Do your research:
Floorplan and Exhibitor Directory

  • Who else is exhibiting?
  • Where are my competitors located?

Activities

  • What else is going on at The ShowTM?
  • Are there built-in networking opportunities?
  • Should I create my own networking events?
    • Get event consultation and vendor quotes with Jampack.

Sponsorships

  • Are there any additional opportunities that would help make my booth more impactful?
    • Choose from options such as signage and other company branding, a show case of your new product(s) and premier sponsorship of key experiences at The ShowTM.