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Mission 5 is where preparation meets performance. Learn how to drive booth traffic, engage attendees effectively, and capture meaningful leads that turn into real results.
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This section includes:
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Pre-show marketing ideas
- Leveraging your exhibitor profile
- Lead capture tools and techniques
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Pre-Show Marketing
If you haven't already, make sure to check out Mission 1: Digital Readiness for tips on promoting your booth participation via The Show's various digital tools.
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IMPORTANT! Many groups and individuals will reach out to you attempting to sell an attendee list. Do NOT purchase any information that is not provided by The Car Wash ShowTM/International Carwash Association and it's official registration partner Maritz.
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Lead Capture at The Show
All badges will be printed with a QR Code that is linked to that person's registration at The Car Wash ShowTM. Exhibitors will have the opportunity to scan attendees visiting their booth via SWAP Lead Retrieval - an event technology available for purchase via an app on your phone or by renting a physical scanner onsite.
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