EXHIBITOR MARKETING TOOLS
The IEEE PES Grid Edge Team has put together a promotional toolbox full of information such as branding info, show logos, and more. Get started promoting your booth today and ensure your customers are coming to see you in April.
Looking for More Exposure?
Check out some of the Supporter Opportunities available to help you boost your visibility before, at and after the event!
Checkout the Grid Edge Marketing Toolbox...
Branding Details
The right fonts and colors enable you to customize better! Here are the official show font and colors.
Copy Font:
- Open Sans regular (Standard Text)
- Open Sans Extra Bold (Hyperlink)
Exhibitor Color Palette:
- Purple #5b4d89
- Orange #f36f32
- Green #68a753
- Yellow #fec532
- Blue #00a4c8
Sample HTML Email
Make sure your customers are at the show by sending them an email invitation! Take this sample HTML and customize it to drive your customers to come see you. Include your booth number, any special events you’re hosting or if you’re planning a special product launch.
Proposed Subject Line: Will you join us in San Diego?
DOWNLOAD SAMPLE HTML EMAIL
Share Through CDS
Convention Data Services (CDS) makes it easy for exhibitors to share their details with customers and even provides a unique promo code which will provide a 30% discount off Conference Registration.
Once you're logged into CDS (through registration), navigate to the "Invite Customers" portal on the left-hand menu. See how...
Invite Customers
Invite your customers and prospects to visit your booth with an email blast or mailing. Through your exhibitor badge registration portal you can use the Invite Customers section and get a reduced rate Conference Registration for them. Download the registration form for inclusion in your invite. They will be able to register online and save time and money!
Social Graphics
Share that you’ll be at Grid Edge Technologies on social media! Plus share your 30% discount code from CDS to further encourage your customers to attend. We suggest posting the graphic with a caption along the lines of “Come see us at the IEEE PES Grid Edge Technologies event at booth #XXX! Register now at pes-gridege.org/register and use Code XXX for a 30% discount!”
DOWNLOAD 1080x1080
DOWNLOAD 1080x1920 (Stories)