Think Wood is a communications campaign that provides commercial, multifamily and single-family home design and build resources to architects, developers, and contractors.Think Wood’s primary funder is the Softwood Lumber Board. Think Wood is a check-off program and was established to promote the benefits and uses of softwood lumber products in outdoor, residential and non-residential construction. Programs and initiatives supported by the SLB focus on increasing the demand for softwood lumber products in the United States