BN5 | How to Use Benefits Communications to Nudge Employees in the Right Direction

  • Room: Juniper 1
  • Session Number: BN5
Friday, April 06, 2018: 9:15 AM - 10:15 AM


Lindsay Kohler
Senior Consultant
Benz Communications


Are your benefits communications driving the level of engagement you’re seeking as an organization? If the answer is no, then maybe it’s time to apply some simple techniques inspired by the behavior-science community to evaluate what you’re doing. Drawing on research from leading behavioral scientists, Lindsay Kohler will walk you through several behavioral-economic principles that can specifically be applied to your benefits-communications strategy. She’ll provide a blueprint for incorporating them into your overall well-being strategy so people will be compelled to take actions that are in their best interest.


Learning Objectives

- Review key behavioral-economics principles on what motivates people to take actions
- Identify simple ways these principles can be applied to your benefits communications
- Examine real-world stories on how these principles are being applied

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