2017 Conference Details

From Moonshots to Roofshots: What Everyone Gets Wrong About Innovation and How to Get It Right

  • Room: Palazzo Ballroom
  • Session Number: K1
Wednesday, October 11, 2017: 8:30 AM - 9:45 AM


Laszlo Bock
Advisor, author and former SVP of People Operations


Everyone tells you they have the secret to innovation. Have crazy, aspirational, "moonshot" goals. Invest in a secret skunkworks facility. Brainstorm. Use design thinking. But that's all wrong. The fact is there’s no single path to innovation and creativity. Different situations, different teams, different problems all require different approaches — and very often a business’ success hinges on consistent and incremental advances (i.e. “roofshots”). Drawing heavily on Google's history of innovation, Laszlo Bock will detail the critical role HR and HR IT leaders can play in building organizations that are able to innovate in many ways. He’ll also explore the specific skill sets and tools these leaders will need in order to get workers to embrace this new mind-set and turn it into reality.