April 21-23, 2026 – Orange County Convention Center - Orlando, FL


 

Tuesday, April 21, 7:00 AM - 8:00 PM

Registration Open

Tuesday, April 21, 8:00 AM - 3:00 PM

Pre-Expo Symposium

Symposium attendees will attend all three symposium sessions. Attendees will be divided into three groups that rotate to each session, ensuring a small group environment that encourages participation. Data Collection: Building Defensible Inspection Reports Instructor: Jon Namba Accurate, well-documented data is the foundation of every credible inspection report. This session is designed to... ...read more...
Speaker(s)
Education Speaker
Barbara Dunn
Barnes Thornburg LLP
Education Speaker
Billy Simmons
Inspector
ITAC International LLC
Education Speaker
Cathy Duncan
EZ Report Writing
Education Speaker
Jon Namba
Owner
BNP Media Group
Tracks:

Tuesday, April 21, 8:00 AM - 8:00 PM

Exhibit Set-Up

Tuesday, April 21, 8:30 AM - 3:30 PM

NWFA Sales Certification Course

This course provides instruction about different types of wood and their technical attributes as flooring products, how to sell wood against “wood-look” floor coverings, and the benefits of real wood flooring. Also includes minimizing claims and call-backs, guiding the customer to the right species and floor type for their lifestyle,... ...read more...
Speaker(s)
Education Speaker
Ashley Do Carmo
Owner/CFO/NWFA Certified Sales Advisor
Brown Oaks Flooring
Education Speaker
Scott Taylor
Tracks:

Tuesday, April 21, 1:30 PM - 3:00 PM

Success & Succession

Preparing your company for succession is essential, whether you plan to transition in the near future or years down the road. This session will guide wood flooring business owners, contractors, distributors, and suppliers through the key steps of succession planning....
Speaker(s)
Education Speaker
Doug Howard
President
Growth Team Strategies
Tracks:

Tuesday, April 21, 3:30 PM - 4:15 PM

New Member Reception

Welcome to the NWFA! Join us at the New Member Reception to connect with fellow members, share insights, and learn how the Association can support your business — all in a relaxed, welcoming setting....
Tracks:

Tuesday, April 21, 4:30 PM - 5:45 PM

Ignite Your Passion Opening Session

This high-energy kickoff includes an industry update from the NWFA and awards presentations, highlighted by the announcement of the prestigious NWFA Wood Floor of the Year awards....

Tuesday, April 21, 6:00 PM - 7:30 PM

Spark Reception

Tracks:

Wednesday, April 22, 7:30 AM - 9:30 AM

Morning Coffee

Wednesday, April 22, 7:30 AM - 6:00 PM

Registration Open

Wednesday, April 22, 8:00 AM - 9:00 AM

Regional Instructor Demo - Parquet Patterns: Building Custom Sleds

Speaker(s)
Education Speaker
Ben Totta
Co-Owner
Totta Hardwoods
Education Speaker
Lenny Hall
President/Owner
Endurance Floor Company
Tracks:

To Fill or Not to Fill: The Science of Wood Floor Gapping

Speaker(s)
Education Speaker
Michael Dittmer
Tech and Training Field Manager
Bona
Education Speaker
Rob Johnson
Sport Territory Manager
Bona
Tracks:

Using AI to Streamline Processes and Create Workplace Efficiency

Speaker(s)
Education Speaker
Andy Iamaio
Vice President of Sales
Centricity
Education Speaker
Reid Lambright
Distributor
Lambright Flooring
Education Speaker
Sami Senapthy
Founder and CEO
Endeavor
Tracks:

When the Stain Isn't What They Expected: Avoiding Color Disasters

Speaker(s)
Education Speaker
Toby Merrill
Sr. Technical and Training Specialist
DuraSeal
Tracks:

Wednesday, April 22, 9:15 AM - 10:15 AM

8 Leadership Skills for Wood Flooring Success: Being the Leader Your Company Deserves

Speaker(s)
Education Speaker
Doug Howard
President
Growth Team Strategies
Tracks:

Designer-Installer Collaboration Panel Discussion

Speaker(s)
Education Speaker
Karen Asprea
Founder & Principal
Asprea Studio
Education Speaker
Lawrence Skutelsky
PID Floors
Education Speaker
Robyn Branch
Founder
Robyn Branch Design
Tracks:

Regional Instructor Demo - Layout and Installation of Custom Parquet Patterns

Speaker(s)
Education Speaker
Jared Fitzgerald
Contractor
Southern Oaks Flooring
Education Speaker
John Alford
President
Alford's Custom Hardwood Floors
Education Speaker
Steve Seabaugh
Owner
Seabaugh Custom Hardwood Floors
Tracks:

Troubleshooting: Solving Common Issues to Prevent Call Backs

Speaker(s)
Education Speaker
Chad Bulen
Technical Service Director
Bostik, Inc.
Education Speaker
Tyler Powell
Tracks:

Wednesday, April 22, 10:30 AM - 5:00 PM

Trade Show Opens | Exhibitor Demonstrations

Tracks:

Wednesday, April 22, 4:00 PM - 5:00 PM

Trade Show Happy Hour

Tracks:

Wednesday, April 22, 5:00 PM - 6:15 PM

Thursday, April 23, 7:30 AM - 9:30 AM

Morning Coffee

Thursday, April 23, 7:30 AM - 3:00 PM

Registration Open

Thursday, April 23, 8:00 AM - 9:00 AM

Reading Commercial and Residential Specs

Speaker(s)
Education Speaker
Billy Simmons
Inspector
ITAC International LLC
Tracks:

Reduce HR Worries and Woes

Speaker(s)
Education Speaker
Katie Magoon
President/HR Consultant
People Solutions Center
Tracks:

Regional Instructor Demo - Sanding a Custom Parquet Pattern

Speaker(s)
Education Speaker
Phil Valenti
Contractor
Valenti Flooring Inc.
Education Speaker
Todd McDonald
President/Owner
Maple Ridge Handscraped
Education Speaker
Mr  Willie Short
Coastal Inspection Services LLC
Tracks:

Social Media That Works on the Jobsite

Speaker(s)
Education Speaker
Alex Hamilton
Grain Design Flooring
Education Speaker
Cesar Cardona
Cardona Flooring
Education Speaker
Phil Valenti
Contractor
Valenti Flooring Inc.
Tracks:

Thursday, April 23, 8:30 AM - 10:30 AM

Designing the Future of Wood Flooring: Spec, Strategy & Emerging Leaders

8:00 a.m. - 9:00 a.m.: Inside the Spec Panel: A Conversation Between A&D and the Wood Flooring Industry This panel brings together leaders from the architecture and design community and the wood flooring industry for an open, collaborative conversation on how wood flooring is specified today. Topics will include sustainability, long-term... ...read more...
Tracks:

Thursday, April 23, 9:15 AM - 10:15 AM

Channeling Your Inner Artist as a Craftsman

Speaker(s)
Education Speaker
Jakko Woudenberg
Dutch wood artist
Tracks:

Freedom First: How Flooring Companies Scale Without Owner Dependency

Speaker(s)
Education Speaker
Justin Shaw
Founder
Driven for Growth
Tracks:

Preserving the Past: An Introduction to Historic Wood Floor Renovation

Speaker(s)
Education Speaker
Kevin Mullany
President
Benchmark Wood Floors Inc.
Education Speaker
Sprigg Lynn
President
Universal Floors Inc.
Education Speaker
Todd McDonald
President/Owner
Maple Ridge Handscraped
Tracks:

Regional Instructor Demo - Staining and Finishing a Custom Parquet Floor

Speaker(s)
Education Speaker
Jason Elquest
Owner
Blackhawk Floors Inc.
Education Speaker
Mike Somodean
Owner
MSCS Inc.
Tracks:

Thursday, April 23, 10:30 AM - 3:00 PM

Trade Show Opens | Exhibitor Demonstrations

Tracks:

Thursday, April 23, 3:00 PM - 4:30 PM

Grand Finale

The Grand Finale caps off another successful NWFA Expo in Orlando. Join us for a memorable send-off with lively entertainment, appetizers, and a selection of beverages that capture the best the City Beautiful has to offer....
Tracks:

Thursday, April 23, 3:00 PM - 9:00 PM

Exhibit Tear Down

Friday, April 24, 8:00 AM - 12:00 PM

Exhibit Tear Down