With the mission to bring K-Beauty to global consumers, we sought and created relationships with some of the top R&D Labs and manufacturing companies in Korea.
Propelled by our passion and dedication to not only Korean beauty (fondly known as K-beauty) but also eco-friendly and environmentally sustainable beauty, We strive to connect global consumers to beautiful, fun, but effective skincare and color solutions.
Today, with offices in New York, Seoul, and Toronto, We continue to hold to this core belief, offering a wide range of products from trendy and stylish lip tints, to fun and enriching face care and nourishing hair treatments. By creating thoughtful and valuable beauty and skincare products, Soo'AE aims to create happy, memorable, and quality experiences for all beauty worldwide.
Brands: Food Story
- A gentle and clean self-care brand delivers only nature-driven 'food for your skin'.
Phyto Collagen
- Plant-based collagen collection for worry-free anti-aging.
Legend
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