Heire® pronounced /hAIR/ /hɛː/
is an at-home waxing brand brought to you by the makers of the award winning professional waxing brand Waxperts® and Waxperts Wax®.
With over 32 years experience between them, owning and operating a successful waxing only salon for 13 years. As well as manufacturing and distributing multi award-winning, professional waxing products to salons and spas worldwide since 2012, Irish Entrepreneurs Trish O'Brien and Ellen Kavanagh are truly experts in all things waxing.
The brand was born out of several holes Ellen and Trish could see in the home hair removal market. One being the look and feel of the products on offer.
"Any time we travelled we always went looking for home waxing products to see what was on offer. And no matter where we were, America, Bucharest or Japan the most choice seemed to be in the grocery stores beside the sanitary products and deodorants. And they were always a super garish colour with poor quality wax.
Where were the beautiful stylish offerings, with salon quality wax that sat in Beauty stores beside hair care and body products?! That's when we knew we wanted to disrupt things" says Ellen.
"Yes we wanted something that looks beautiful on your bathroom shelf but we also want it to be the best ingredients, the most innovative wax and be easy to use."
"Waxing by its nature is an intimate beauty treatment and there are a lot of people that prefer to control that within their own space. So we knew we could offer as near to a salon treatment as possible with our knowledge and product development expertise. We break down the 'how to' to help you get the best results and we will have video tutorials and clips on our social channels. And while we realise not everyone is a professional waxer we we want to try and help you get the very best results possible." Trish
The Heire customer knows what they want and the flexibility and efficiency of having salon quality home waxing kits for convenience, privacy, last minute fixes or travel needs, fits perfectly within their beauty must haves.
Heire is available from heirewax.com and select retailers.