Eugene “Gene” and Jo Ritchey founded Ritchey Livestock ID in 1964. Having been raised on a dairy farm, Gene experienced firsthand the frustration of faded ear tags. Always the inventor, he pioneered a solution that allowed ranchers to permanently engrave ID information into a dual-colored tag.
In 2020, the company was sold to the Robert L. Kelley Jr. family of Western Nebraska. The Kelley family, with deep roots in agriculture stretching down to 1926, is working hard to expand Gene’s legacy through a superior customer experience, products that solve problems, and an ID tag that Never Fades.