A Houston-based company, Joon is carried in the city’s top salons including: Blue Mambo, Beautique Salon, Satori Salon, White Salon and Tousled Salon. The brand also participated in Create & Cultivate Houston, and was included in their influencer swag bags. Joon was featured in Refinery29, Byrdie, PopSugar, HelloGiggles, Buzzfeed and made Allure’s most coveted list: Best Hair Oils. In addition, Joon appeared in some of the city’s most notable publications, such as: Modern Luxury, The Houston Chronicle, and Houstonia.
Coming from a family business background, Joon Founders Shiva and Kayvon Tavakoli spent their entire lives in the salon haircare world. Their father was an immigrant who came to the U.S. when he was 17-years old and after moving to Houston, built a successful salon empire and haircare laboratory. Shiva and Kayvon have worked in the family business for years, working closely with hairstylists, many of whom are first or second generation immigrants and they want to embody the diversity of people with their new line.
Inspiration for the product’s ingredients came from Joon Founders Shiva and Kayvon Tavakoli’s Persian roots.
“Joon is a haircare line inspired by my Persian grandparents, but it’s more than just about being another brand,” says Shiva Tavakoli, Joon Haircare Co-Founder. “It’s really an immigrant story, an underdog story about celebrating your history -- whether you come from Mexico or the Midwest. It’s about celebrating your story and pushing past boundaries, hardships, borders, or stereotypes.”
The idea behind Joon came from early summers spent eating from their grandmother’s kitchen table, while their grandfather ran a spice trading company. The mixture of scents and flavors inspired bright plant-based infusions in the new line with products that will feature saffron, rose, pistachio, pomegranate and other naturally inspired pairings. What resulted was a combination of kitchen and science, and ancient to cutting edge.