You are the artist hair is the canvas Pulp Riot is the paint
Pulp Riot, the new innovative hair color company, burst on to the scene this year with a brand that empowers stylists to think of themselves as artists, while providing them with superior paint to create their masterpieces. The company, founded by David and Alexis Thurston of Butterfly Loft and Butterfly Circus, also includes trend-setting stylists.
The product line launched in June 2016 shortly after they announced a partnership with Luxury Brand Partners, where they found a home among a portfolio of other companies offering high-performance products and top-of-the-line education. In November they announced a national distribution partnership with the premiere distributor SalonCentric.
Pulp Riot’s initial offering of 16 semi-permanent creative colors has changed the color landscape, because they’re easier to apply, more vibrant, longer lasting, and they fade more true to tone. Pulp Riot has a massive product expansion planned in 2017.