United States
  • Booth: 24060


Trusted Since 1907

Partnering with stylists to inspire their art.

We curated a selection of must-have tools for all stylists.  We're committed to bringing the best in engineering, design, aesthetic and performance.

Brands: Fromm

 Press Releases

  •                               FOR IMMEDIATE RELEASE


                                   Meara O’Neill //




    MT. PROSPECT – Fromm shakes up the status quo in the tool category by introducing a stunning and innovative new collection of brushes, combs, clips and self-grip rollers called Style Artistry.

    In the crucial round brush category, Style Artistry introduces two innovative brush collections. Heat Duo is a collection of copper + ceramic round brushes with unparalleled heat up time and Elite Thermal is a collection of ceramic + ionic round brushes that deliver on trusted technology. Both brush collections tout the patented, ergonomic, lightweight and comfortable handle plus a proprietary blend of bristles for perfect tension for every blow out.  Not only is the innovation outstanding, the design of the matte black quilted handle was carefully created for the stylist to provide total comfort to endure long hours of working and a luxurious finish that will leave any station looking chic and sophisticated.

    “We’re especially proud of the technology and design of our round brushes. We dived deep into the user experience to understand what elements matter to a stylist and we delivered on all those points: perfect tension, comfortable handle and lightweight design. We want these tools to help stylists bring their creative vision to life”, says Fromm Senior Brand Manager, Amanda Saintil.

    Intuition is a premium collection of beautifully finished brushes offering unique, yet accessible styling options. The collection features standouts such as the Hot Paddle, an accessible paddle-style brush with a thermal ceramic base for one step drying and styling to reduce damage.

    The collection also includes two complementary comb collections. The Limitless carbon comb collection delivers a super durable, high heat and chemical resistant option, while the ProGlide silicone comb collection is a more flexible, smooth gliding comb great for everyday cutting, sectioning, styling and detangling.

    Style Artistry includes an assortment of professional Pro Volume self-grip rollers that offer a stepped up option with a thermal ceramic core for faster, better holding volume, curls and waves. Not your grandma’s rollers, these beauties feature high quality craftsmanship and sophisticated colors.

    Rounding out the collection are three distinct stylist sectioning clips. Style Artistry includes a soft touch gator clip with an ample quantity of 6 clips per pack, a durable metal control clip and an innovative rubber strip grip clip for extra hold. This versatile assortment covers the needs of all hair types and textures.

    Style Artistry will be available in professional retailers February 2019 and ranges from $3.29 to $19.99.

    FROMM has been a leading marketer of tools and salon essentials in the professional beauty industry since 1907. All Fromm products are made with the highest quality materials and superior craftsmanship. Along with product expertise, Fromm is committed to partnering with the stylist community to provide ongoing education and inspiration. For additional product information, please call or visit our website.


For Technical Support with this webpage, please contact