BL4 | Lost in Translation: Plain Language Breaking Down Barriers to Benefits

  • Room: Oceanside C
  • Session Number: BL4
Wednesday, May 03, 2023: 10:45 AM - 11:30 AM


Laura Marzi
Benefits Expert and Head of Marketing for Group Benefits
The Hartford


For too long, there’s been a lack of understanding about certain benefits and what they cover, which has been costly to the U.S. workers who need those benefits the most. The hardworking families, living paycheck to paycheck often don’t enroll in benefits like disability, supplemental health and life insurance because THEY DON’T UNDERSTAND THEM. Fortunately that is all changing. Join The Hartford to learn about initiatives that are bringing equity and inclusion – and much clearer message – to enrollment.

Learning Objectives

1.) Identify strategies to help employees understand the value of their benefits.
2.) Learn what benefit resonate most within today’s multigenerational workforce.
3.) Stay up to date on technology that helps guide and support employees’ benefit decision.