Sr. Marketing Manager
Princeton,  NJ 
United States
  • Booth: 300

Certara’s unique approach for global market access teams.

An exponential rate of innovation, increased competition, and the growth of cost containment pressures create a greater need to comprehensively establish the value of health care interventions.

Certara’s integrated approach allows global market access teams to optimize product value, positioning, and evidence synthesis across all stages of the reimbursement journey. Our combination of strong science as well as empathy with public health decision-makers’ challenges is the key to effective market access and the central philosophy of the Certara Value & Access consultants.

Assessing and optimizing therapeutic value are central to all our activities. Through our work with regulatory agencies, ICER organizations, payers, biopharma, med-tech and investment funds, we have developed an array of methods to assess the value of health interventions. This enables us to address the variety of situations and points of view faced by stakeholders of the healthcare systems.

Brands: Basecase, RWE, HEOR

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