Shawn W. Bates
VP, US Sales & Business Development
Princeton,  NJ 
United States
  • Booth: 300

As your complete value communication solution, Certara's BaseCase Platform is the fastest way to create and deploy content for engagements with payers, HCPs, and other key decision-makers. Creating content for these meetings is a complex and time-consuming process, often due to the need for external consultants or developers. The BaseCase platform expedites the creation of content by removing the need for software developers and providing you with an intuitive, drag-and-drop user-interface to design your content - allowing you to develop high quality material in-house.

Used by 70% of top pharma companies, BaseCase is deployed across the product lifecycle - from medical affairs, to market access, and sales & marketing - to enhance engagements with simple yet impactful data and health economic visualizations. Our clients regularly report that the simplicity of BaseCase content has helped to decrease their field training timelines, while the transparent and adaptable nature of presentations has enabled teams to build clear and localized value messages that have instantly captured audience attention and facilitated constructive discussions.

Brands: Certara's BaseCase software is your complete value communication solution.

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