• Booth: 1726

Hair dryer design hasn’t fundamentally changed since the 1960’s. Most still use large, bulky motors that can only fit in the head, making them noisy, damaging, slow and cause arm ache. At Dyson we solve the problems others tend to ignore. Drawing on expertise in digital motors, acoustics, fluid dynamics and ergonomics, James Dyson challenged his engineers to develop a high performing machine that addressed the frustrations with existing hair dryers.

After 4 years, $71 million invested, 600 prototypes, and 1,010 miles of hair tested, the Dyson Supersonic™   hair dryer is revolutionizing the beauty industry. Powered by the Dyson digital motor V9, it’s fast-drying and helps prevent extreme heat damage to protect natural shine. And as the only manufactured hair dryer with the motor in the handle, it’s both light and balanced. Visit booth number 1635 to experience the hair dryer re-thought.

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