Friday, January 25, 9:30 AM - 10:30 AM

  • Room: Room 3
Speaker(s)
Track(s)
  • Advanced (requires prior skill/knowledge)
  • Room: Room 2
Speaker(s)
Track(s)
  • Beginner (introductory level)
  • Room: Room 4
Speaker(s)
Track(s)
  • Beginner (introductory level)
  • Room: Room 1
Speaker(s)
Track(s)
  • Beginner (introductory level)

Friday, January 25, 10:30 AM - 12:30 PM

Friday, January 25, 10:45 AM - 11:45 AM

  • Room: Room 3
Speaker(s)
Track(s)
  • Advanced (requires prior skill/knowledge)
  • Room: Room 2
Speaker(s)
Track(s)
  • Advanced (requires prior skill/knowledge)
  • Room: Room 1
Speaker(s)
Track(s)
  • Advanced (requires prior skill/knowledge)
  • Room: Room 4
Speaker(s)
Track(s)
  • Beginner (introductory level)

Friday, January 25, 11:00 AM - 11:45 AM

  • Room: Haunted Trends Main Stage
As retail evolves, so do the resources that help support this industry. This panel discussion will explore the latest retail technology that Halloween and party stores need to know about. Discover ways to strengthen store operations, marketing, management and overall retail success – ultimately leading to stronger customer engagement and more profitable businesses with a highlight... Read More

    Friday, January 25, 12:00 PM - 1:00 PM

    • Room: Roundtable Area
    'ASK US ANYTHING' Format Basic Essential tactics: David Markland/ Brian Foreman Intermediate Tactics: Lee George/ Brian Luallen Advanced Tactics: Brad Weinstein Sharing best practices: Scott Swenson  Description: Attending haunters will sort into groups based on their self assessed skill level. Basic, intermediate, advanced, and those that want to 'Share best practices'. Moderators will answer questions and... Read More
    Speaker(s)
    Moderator
    Mr.  Brad Weinstein
    CEO
    Meyer Point Consulting
    Moderator
    Brian Foreman
    HaunTopic Radio
    Moderator
    Brian Luallen
    Chief of Visitor Experience
    The Witte Museum
    Moderator
    Mr.  David Markland
    Executive Director
    Midsummer Scream Halloween and Horror Convention
    Moderator
    Lee George
    Patron Technology
    Moderator
    Mr.  Scott Swenson
    Owner and Creative Director for Scott Swenson Creative Development LLC
    Scott Swenson Creative Development LLC

      Friday, January 25, 1:00 PM - 2:00 PM

      Friday, January 25, 1:30 PM - 3:30 PM

      • Room: Booth 127
      Speaker(s)
      Presenter
      Lynne Burnett
      Owner Artist
      FrightNight Studios, LLC
      Presenter
      Michael Burnett
      Director of Design and Development
      FrightNight Studios, LLC
      Track(s)

        Friday, January 25, 2:15 PM - 3:15 PM

        • Room: Room 4
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 1
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 2
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 3
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)

        Friday, January 25, 3:30 PM - 4:30 PM

        • Room: Room 3
        Speaker(s)
        Track(s)
        • Beginner (introductory level)
        • Room: Room 2
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 1
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 4
        Speaker(s)
        Track(s)
        • Beginner (introductory level)

        Friday, January 25, 4:00 PM - 5:00 PM

        Saturday, January 26, 9:30 AM - 10:30 AM

        • Room: Room 1
        Speaker(s)
        Track(s)
        • Advanced (requires prior skill/knowledge)
        • Room: Room 3
        Speaker(s)
        Track(s)
          • Room: Room 2
          Speaker(s)
          Track(s)
          • Advanced (requires prior skill/knowledge)
          • Room: Room 4
          Speaker(s)
          Track(s)
          • Beginner (introductory level)

          Saturday, January 26, 10:30 AM - 11:15 AM

          • Room: Haunted Trends Main Stage
          Attracting new customers is one thing... keeping customers loyal is another thing. This panel discussion will discuss how to do both, as well as ways to increase brand awareness within your local marketplace. From effective advertising strategies to email marketing campaigns proven to drive in-store traffic to retaining customers despite... Read More

            Saturday, January 26, 10:30 AM - 12:00 PM

            Saturday, January 26, 10:45 AM - 11:45 AM

            • Room: Room 3
            Speaker(s)
            Track(s)
            • Advanced (requires prior skill/knowledge)
            • Room: Room 4
            Speaker(s)
            Track(s)
            • Advanced (requires prior skill/knowledge)
            • Room: Room 1
            Speaker(s)
            Track(s)

              Saturday, January 26, 12:00 PM - 1:00 PM

              Saturday, January 26, 1:00 PM - 2:00 PM

              • Room: Room 4
              Speaker(s)
              Track(s)
              • Advanced (requires prior skill/knowledge)
              • Room: Room 2
              Speaker(s)
              Track(s)
              • Advanced (requires prior skill/knowledge)
              • Room: Room 3
              Speaker(s)
              Track(s)
              • Advanced (requires prior skill/knowledge)
              • Room: Room 1
              Speaker(s)
              Track(s)
              • Advanced (requires prior skill/knowledge)

              Saturday, January 26, 1:30 PM - 3:30 PM

              • Room: Booth 127
              Speaker(s)
              Presenter
              Lynne Burnett
              Owner Artist
              FrightNight Studios, LLC
              Presenter
              Michael Burnett
              Director of Design and Development
              FrightNight Studios, LLC
              Track(s)

                Saturday, January 26, 2:15 PM - 3:15 PM

                • Room: Room 1
                Speaker(s)
                Track(s)
                • Advanced (requires prior skill/knowledge)
                • Room: Room 2
                Speaker(s)
                Track(s)
                • Advanced (requires prior skill/knowledge)
                • Room: Room 4
                Speaker(s)
                Track(s)

                  Saturday, January 26, 3:30 PM - 4:30 PM

                  Sunday, January 27, 9:30 AM - 10:30 AM

                  • Room: Room 2
                  Speaker(s)
                  Track(s)
                  • Beginner (introductory level)
                  • Room: Room 1
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)
                  • Room: Room 4
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)
                  • Room: Room 3
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)

                  Sunday, January 27, 10:45 AM - 11:45 AM

                  • Room: Room 1
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)
                  • Room: Room 4
                  Speaker(s)
                  Track(s)
                  • Beginner (introductory level)
                  • Room: Room 3
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)
                  • Room: Room 2
                  Speaker(s)
                  Track(s)
                  • Advanced (requires prior skill/knowledge)

                  Sunday, January 27, 11:00 AM - 11:45 AM

                    Want to capture more customer dollars? Begin by introducing more assortment to your inventory - including seasonal and festive product offerings beyond the Halloween category. Join industry leaders for a panel discussion on how exploring new inventory categories can help your business strengthen sales, capture customer attention and increase store... Read More

                      Sunday, January 27, 11:30 AM - 12:30 PM

                      Sunday, January 27, 12:00 PM - 1:00 PM

                      • Room: Roundtable Area
                      Attending haunters will sort into groups based on the topic they are interested in. Moderators will answer questions and provide guidance. Topics include:  Community/Guerrilla Marketing: David Markland / Brian Foreman Ticketing: Lee George Digital Marketing/Advertising: Brian Luallen Content Marketing: Philip Hernandez ...
                      Speaker(s)
                      Moderator
                      Brian Foreman
                      HaunTopic Radio
                      Moderator
                      Brian Luallen
                      Chief of Visitor Experience
                      The Witte Museum
                      Moderator
                      Mr.  David Markland
                      Executive Director
                      Midsummer Scream Halloween and Horror Convention
                      Moderator
                      Lee George
                      Patron Technology
                      Moderator
                      Mr.  Philip Hernandez
                      CEO
                      Gantom Lighting & Controls

                        Sunday, January 27, 1:30 PM - 3:00 PM

                        • Room: Booth 127
                        Speaker(s)
                        Presenter
                        Jeff & Chris Davis
                        Owners
                        Davis Graveyard
                        Track(s)

                          Sunday, January 27, 2:15 PM - 3:15 PM

                          • Room: Room 4
                          Speaker(s)
                          Track(s)
                          • Advanced (requires prior skill/knowledge)
                          • Room: Room 2
                          Speaker(s)
                          Track(s)
                          • Advanced (requires prior skill/knowledge)
                          • Room: Room 1
                          Speaker(s)
                          Track(s)
                          • Beginner (introductory level)

                          Sunday, January 27, 3:30 PM - 4:30 PM

                          Sunday, January 27, 3:30 PM - 5:00 PM

                          • Room: Booth 127
                          Speaker(s)
                          Presenter
                          Tiphfennie Yao
                          Stalker Farms
                          Track(s)
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