How to Implement Psychology Based Marketing on All Your Platforms and Protecting and Merchandising Your Restaurant Brand
- Room: 1C02
- Session Number: M110
Monday, March 09, 2020: 2:00 PM - 3:30 PM
In this double feature session Marcus Guillano will cover the top psychology triggers to use in emails, websites, business cards and every other guest interaction. Jeanne M. Hamburg, Esq. will then cover how to protect and enforce your rights in your restaurant's name, design and website content, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand.
We have all been frustrated with marketing that doesn’t work. Yet, sometimes we run a campaign that gets decent results. Then sales reps- from radio, to magazines, to banner ads- walk in and give you conflicting advice. So, what gives when it comes to marketing? There is an exact formula that the proven experts use - and it’s what specifically makes the brain buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split second decision that you use when you sit at the bar and meet the bartender.