How to Implement Psychology Based Marketing on All Your Platforms and Protecting and Merchandising Your Restaurant Brand

  • Room: 1C02
  • Session Number: M110
Monday, March 09, 2020: 2:00 PM - 3:30 PM


Jeanne Hamburg, Esq.
Norris McLaughlin, P.A.
Marcus Guiliano
International Business Speaker, Author, Forbes Business Council & restaurant owner.
Restaurant Growth Secrets University & Aroma Thyme Bistro


In this double feature session Marcus Guillano will cover the top psychology triggers to use in emails, websites, business cards and every other guest interaction. Jeanne M. Hamburg, Esq. will then cover how to protect and enforce your rights in your restaurant's name, design and website content, how to protect your restaurant from copycats, and create new revenue streams through merchandising your brand. 

We have all been frustrated with marketing that doesn’t work. Yet, sometimes we run a campaign that gets decent results. Then sales reps- from radio, to magazines, to banner ads- walk in and give you conflicting advice. So, what gives when it comes to marketing? There is an exact formula that the proven experts use - and it’s what specifically makes the brain buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split second decision that you use when you sit at the bar and meet the bartender. 

As a restaurant whose brand is critical to attracting new patrons, and retaining loyal ones, you will, or already have, faced those who use your restaurant’s name, website, or even an interior design similar to yours. By mastering the best practices for protecting these important assets, you can confidently handle these challenges and even create new revenue streams through merchandising. You will learn how to select and protect your brand as well as how to protect your restaurant’s unique design. So that you can promote all the favorable reviews you have received, you will be given guidance on how to handle rights clearance for using customer testimonials and photos in social media and on your web site. You will also learn how copyrighting your website can discourage copycats and assist in enforcing your rights, and the essentials of a good website development agreement, privacy policy and terms of use. And finally, you will also learn the types of contracts critical to merchandising your restaurant-branded food, beverage and other products. 


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