Description

Netflix has got TV audiences hooked on personalized content and perfect recommendations at their fingertips, so should theatre audiences expect the same? A case study of bringing the Netflix approach to regional theatre, and an insight into its successes, as well as an honest discourse about its difficulties. From end-to-end, this talk will explain why a marketing team decided to cancel their successful season brochure and replace it with individually customized recommendations for hundreds of thousands of customers, and the steps taken to build the algorithm, print tens of thousands of unique booklets, and the improvements made along the way. Full of recommendations for anyone ambitious enough to try building a recommendation algorithm themselves, and inspiration for anyone who wants to try and make their organization a little more like Netflix.

Track(s)

• 
  Inspiration Stage
• 
  Technology

Handout(s)

• Creating a Netflix for Theater

Additional Info

Key Learning #1:
What can regional theatres learn from tech companies like Netflix? What can we do better overnight, and how can we be inspired by how they serve audiences?

Key Learning #2:
How to create personal recommendations of what to see, for hundreds of thousands of your customers, based on our experience of doing it from scratch.

Key Learning #3:
The pitfalls and failures of trying to emulate big tech in a small-town theatre.