A.M.Simpkins and Associates strives to solve Higher Ed challnges through innovation and technology. Currently, they have created AMSA Connect which provides insitutions with real-time clean data transfers omni directionally between systems on campus. This solution eliminates both manual and cumbersome data entry or correction processes from departments. Their newest solution is called, S.A.F.E., which prevents and detects fraud applicant data from entering the institutional database in real-time.