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Cendyn  

Boca Raton,  FL 
United States
https://www.cendyn.com/


Discover Cendyn's integrated technology & services at #1415!

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.

Brands: eInsight™ CRM + eLoyalty, eInsight™ Sales, Digital Marketing, Website & Creative Services, Guestrev, Pegasus CRS & Distribution, Booking Engine + Call Center, Revintel, eProposal, FleXi


 Videos

Cendyn Hospitality Cloud - A guest journey

 Press Releases

  • Following the appointment of Jack Blaha as CEO, Cendyn announces the appointment of a Chief Financial Officer, Chief Legal Officer, Chief Operations Officer, Chief Product Officer and the promotion of long-standing Chief Marketing Officer to President & Chief Marketing Officer 

    April 26, 2023 – Boca Raton, FL — Cendyn, a catalyst for digital transformation in the hospitality industry, today announced the appointment of four new executives to its management team, as well as one significant promotion. The new personnel include Chief Financial Officer (CFO) B Papadakis, Chief Legal Officer (CLO) Alifya Curtin, Chief Product Officer (CPO) Chris Egan, and Chief Operations Officer (COO) Alan Rudolph. Long-standing Chief Marketing Officer (CMO) Michael Bennett was also promoted to President and Chief Marketing Officer, taking on further responsibilities within the company.  

    Michael Bennett brings more than 25 years of international hospitality management experience to the twofold roles of Chief Marketing Officer and President at Cendyn, having previously worked with companies such as KSL Capital, White Lodging and The Nature Conservancy International. His specialties lie in global marketing, eCommerce, and digital implementations with an emphasis on profitable growth through an increase in customer lifetime value. Michael is based in San Diego where he resides with his wife and two daughters. 

    B Papdakis, the company’s new CFO, brings a wealth of experience to the role, having previously served in top-level financial positions with organizations (such as Precisely, Eze Software and Velcro Group) across the global professional landscape. As a Masters in Taxation graduate of The D’Amore-McKim School of Business at Northeastern University, she is set to bring an unrivaled skill set and peerless attention to detail to bear on Cendyn’s continued rise. Her background in PE-backed growth and acquisitions, advanced multinational tax, debt and treasury management and facility with core professional tools is set to put Cendyn in its strongest fiscal position yet. When she isn’t helping Cendyn expand its reach, B enjoys running, restoring antique furniture, and spending time with her husband and daughters at their home in New Hampshire. 

    Alifya Curtin, Cendyn’s newly appointed CLO, brings over 20 years of legal experience to Cendyn, including experience in commercial law, M&A, intellectual property, data protection and privacy, employment law, corporate governance, and litigation. Cendyn is the fourth company at which Alifya has led the legal department, having previously filled the role at car2go, Khoros, and ICON. Before taking her acumen in-house, Alifya was a litigator in both New York and Texas, where she focused on cases involving securities law, commercial law, and product liability. Born and raised in London, England, she now lives in Austin, Texas with her husband Josh and two daughters. Alifya loves dessert, traveling, and running (in that order).

    Cendyn’s new CPO Chris Egan will be responsible for product management and the company’s product strategy. He brings extensive experience in enterprise software to Cendyn after having filled the role of Chief Strategy Officer at Lone Wolf Technologies. During his time at Lone Wolf, Chris was responsible for Product, UI/UX, and Corporate Development/M&A. Prior to that, he has served in varying capacities for organizations such as PeopleAdmin, Monitor Deloitte, and NASA. Chris resides in Austin, Texas, and is a graduate of Baylor University. Outside of work, he enjoys powerlifting, travel, and golf.

    Alan Rudolph, Cendyn’s recent COO appointment, has more than 25 years of experience across B2B enterprise SaaS, cloud computing, technology applications, and professional/managed services. His expertise is focused on aligning customer services, customer success, and operations, with an emphasis on product/offerings adoption, time to value, and customer satisfaction. Prior to joining Cendyn, Alan was Global Client Success Leader for Rimini Street, a $400 million publicly traded company focused on third party Enterprise Support and Services for IBM, Microsoft, Oracle, Salesforce and SAP products, with savings of up to 90% on the total cost of Support. Additionally, Alan served as COO at Mitratech, an enterprise SaaS company focused on legal, risk, and compliance, as well as in executive roles at Apttus (now Conga), Sungard Availability Services, Polycom, ACS Xerox, IBM Corio, Hackett Answerthink, and Oracle. He holds a Bachelor of Arts degree in Accounting from Franklin & Marshall College, and a Master of Business Administration degree from Drexel University. 

    These appointments come on the heels of the recent naming of Cendyn CEO Jack Blaha. As a graduate of West Point Military Academy and the University of California Berkeley, Haas School of Business, Jack is an astute leader who brings extensive CEO and executive-level experience to Cendyn thanks to previous roles at several industry-leading technology companies (including Khoros, Lone Wolf Technologies, PeopleAdmin, and Aptean).  

    “In many ways, 2023 is shaping up to be our strongest year ever as a company,” said Jack Blaha. “I’m tremendously confident that the newest members of our executive team will offer strong leadership to the company as we navigate a course toward even greater levels of success.”   

    Cendyn has enjoyed tremendous growth in recent years following mergers with NextGuest and Pegasus in 2021 and 2022 respectively. The company also added digitalhotelier to its family of products in 2022. Additionally, Cendyn has made significant inroads into the Indian and Asian Pacific markets as of late, as well as taken home honors for “World’s Best Data Driven Marketing Agency” and “World’s Best Hotel Sales Proposal Solution” at the 2nd Annual World Travel Tech Awards in 2022. Additionally, the company’s Central Reservations System has ranked #1 with Hotel Tech Report for six years running.    

    About Cendyn  

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

  • Miraggio Thermal Resort selects Cendyn’s new integrated Sales and Marketing platform

    The Greece-based luxury resort, has selected Cendyn’s powerful eInsight CRM and the new eInsight Sales solution to generate demand, build pipeline, enhance guest satisfaction and drive loyalty

    April 4th, 2023 – London, UK – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce that Miraggio Thermal Resort has selected Cendyn to power their B2C and B2B CRM with the company’s award-winning eInsight™ CRM and the new eInsight™ Sales – the only fully integrated and automated B2B & B2C solution in hospitality.   

    With Cendyn’s complete CRM platform, Miraggio Thermal Resort can drive profitability, enhance personalization, and drive ancillary revenue and upsells by leveraging the first-party data that has been cleaned, collected, and organized within the CRM’s rich guest profiles. With the addition of Cendyn’s newly launched eInsight Sales, Miraggio can leverage the same PMS data that powers eInsight CRM to centralize all relevant profile data directly into the sales automation CRM module as well as reservation and production data at the account level. The combined platform gives their sales team unprecedented visibility to every activity in the pipeline, including the ability to track all activities and opportunities by sales stage, and even create highly bespoke automatic and ad hoc sales campaigns targeting corporate clients and travel agents.   

    “We were searching for digital solution that would allow us to fully understand our guests with data-rich guest profiles as well as organize our sales process and pipeline,” said Stefanos Iliadis, Director of Sales and Marketing at Miraggio Thermal Resort. “After speaking with Cendyn and learning about the benefits of combining our B2B and B2C needs within one platform, we feel like we’ve found the ideal solution to help us reach new markets, empower our sales team, and provide even more unforgettable experiences for our guests.”   

    “We are excited about working with Miraggio Thermal Resort as they take their guest engagement and sales to the next level with the first and only fully integrated and automated B2B and B2C solution in the hospitality industry,” explained John Seaton, Chief Revenue Officer at Cendyn. “We’ve seen the increases in revenue and guest satisfaction that can come from leveraging data through eInsight CRM and look forward to seeing how the addition of our new B2B Sales solution truly connects the dots between guests, marketing, and the sales pipeline to provide a comprehensive technology solution for hotels and resorts.”    

    To learn more about eInsight CRM and the new eInsight Sales, please visit the Cendyn website 

    About Cendyn 

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

    Miraggio Thermal Spa 

    Miraggio Thermal Spa Resort combines the alluring natural beauty of Halkidiki with the dazzle of innovative modern architecture, creating a world-class destination made for fans of fitness and wellbeing. The resort’s five-star, beachfront lodgings, amenities, and location make it an ideal choice for business travelers, couples, families, and groups alike, particularly those who prefer to travel in style.  Miraggio Thermal Spa Resort is well-known for its world-class spa, offering an array of treatments and therapies, in addition to numerous resort activities, an outdoor pool, tennis courts, eight restaurants, five bars, and the Miraggio Club - the most private part of the resort offering exclusive benefits. To find our more, visit: www.miraggio.gr/en/

  • The new game-changing visual reporting for eInsight CRM is powered by Microsoft Power BI  

    March 21st, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce the launch of CRM Analytics, a new reporting feature for Cendyn’s eInsight CRM. This innovative enhancement is designed to drive effective and impactful decision making for hoteliers at scale. 

    With the addition of CRM Analytics, eInsight CRM has simplified the process of transforming hotel organizations’ marketing data into actionable insights to help drive revenue, engagement, and direct channel share. By combining industry-leading business intelligence capabilities with CRM data, CRM Analytics delivers critical, transformational business insights in seconds. It enables decision-makers and hotel managers to track and visualize their KPIs and analyze hotel marketing data to get the deepest view of their campaign, sales, and customer data across all channels. 

    “CRM Analytics delivers a deep understanding of business-critical marketing data that empowers hotels to gain impactful, actionable intelligence about the interactions with each property’s unique brand and customer needs,” said Michael Bennett, President & Chief Marketing Officer at Cendyn. “This is just the latest enhancement in our ongoing mission to keep eInsight CRM at best-of-class level for our customers around the globe.” 

    For more information, click here

    About Cendyn 

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.

  • Together, Cendyn’s eInsight Sales and eInsight CRM create a single and revolutionary platform for sales and marketing teams that intertwines generating demand, building pipeline, enhancing guest satisfaction, and driving loyalty. 

    February 7th, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s industry-leading eInsight CRM platform. 

    Empowered by the same PMS data that powers eInsight CRM, eInsight Sales enables hoteliers to easily correlate guest profile, reservation, and production data from the PMS with corporate accounts and travel agent data to determine where the demand lies, learn more about their feeder markets and pinpoint opportunities and gaps across their sales and marketing strategy. With hotels looking for every opportunity to drive profitability and provide operational efficiencies, eInsight Sales and eInsight CRM offers the unique opportunity to optimally manage all demand and their sales pipeline across transient and corporate business in one single platform.  

    “eInsight Sales was designed from ground-up with hospitality in mind, and we’re excited about not only launching the industry’s first fully integrated sales and marketing solution, but, more importantly, its ability to strengthen hotels’ overall sales performance by eliminating time-consuming manual tasks and increasing productivity with better processes and response times,” said Michael Bennett, President & Chief Marketing Officer at Cendyn. “By adding sales automation to our CRM, customers will benefit from more business won, reliable reporting and deal forecasting, increased customer satisfaction, and an efficient use of resources.” 

    The combined solution features chain-wide contact, activity tracking, and reporting of sales activities, contracts, sales leads and opportunities, production, and future reservations giving unrivaled visibility for Sales teams to deliver on their revenue goals.  

    Sales and marketing teams can collaborate to create highly personalized automated or ad hoc sales campaigns targeting corporate clients and travel agents to jump-start outreach efforts with segmented, pre-scheduled campaigns and personalized direct sales communications through Cendyn’s Microsoft Exchange integration. eInsight Sales puts hoteliers in the driving seat so they can manage deals through the pipeline and drive revenue quickly and efficiently with a complete end-to-end solution.  For more information on eInsight Sales, click here.

    About Cendyn 

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

  • January 19th, 2023 – Boca Raton, FL, USA: Cendyn, a catalyst for digital transformation in the hospitality industry, earned several “Best Places to Work” awards from the professional platform Built In for workplace quality in multiple locations. The annual awards program includes companies of all sizes — from startups to those in enterprise markets — and honors both remote-first employers as well as companies in large tech markets across the U.S. Cendyn’s honors include:
    • Atlanta Best Midsize Places to Work
    • Miami Best Midsize Places to Work
    • Miami Best Places to Work
    • San Diego Best Midsize Places to Work
    • San Diego Best Places to Work

    Built In determines the winners of the Best Places to Work awards based on an algorithm that factors in company data regarding compensation and benefits. In order to best reflect the benefits candidates are searching for most frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.

      “We’re thrilled to be honored for the culture and benefits we offer,” said Jenny Ethridge, Chief Human Resource Officer. “Being in the company of the other leaders on this list really lets us know we’re on the right track in terms of making sure we prioritize our employees.”  

    “It’s my honor to congratulate this year’s Best Places to Work winners,” said Sheridan Orr, Chief Marketing Officer at Built In. “These exemplary companies understand their people are their most valuable asset. They’ve stepped up to meet the modern professional’s new expectations, including the desire to work for companies that deliver purpose, growth and inclusion. These winners set the stage for a human-centered future of work, and we can’t wait to see that future unfold.”

       

    ABOUT BUILT IN 

    Built In is creating the largest platform for technology professionals globally. Monthly, millions of the industry’s most in-demand professionals visit the site from across the world. They rely on our platform to stay ahead of tech trends and news, learn skills to accelerate their careers and find opportunities at companies whose values they share. Built In also serves 2,000 customers, all innovative companies ranging from startups to those in the Fortune 500. By putting their stories in front of our uniquely engaged audience, we help them hire otherwise hard-to-reach tech professionals. Learn more at www.builtin.com.

    ABOUT BUILT IN’S BEST PLACES TO WORK  

    Built In’s esteemed Best Places to Work Awards, now in its fifth year, honor companies across numerous categories: 100 Best Places to Work, 50 Best Startup Places to Work, 100 Best Midsize Places to Work, 100 Best Large Places to Work and Editor’s Choice: 100 Best Hybrid Places to Work. The program honors companies — remote, hybrid and in-office — with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC.  

    ABOUT CENDYN 

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

  • Jack Blaha Named New CEO of Cendyn

    Jack’s appointment lays the foundation for continued growth at Cendyn

    January 9th, 2023 - Boca Raton, FL, USA – Cendyn, a catalyst for digital transformation in the hospitality industry, today announced the appointment of Jack Blaha as the company’s new Chief Executive Officer (CEO). As CEO, Blaha will lead the company’s plans for continued strategic growth and play a direct role in fulfilling its vision for customers and employees across the globe.

    A graduate of West Point Military Academy and the University of California Berkeley, Haas School of Business, Blaha is an astute leader who brings extensive CEO and executive-level experience to Cendyn from several industry-leading technology companies, including Khoros, Lone Wolf Technologies, PeopleAdmin, and Aptean.

    “It’s an honor to be named CEO, and I’m thrilled to join the Cendyn team and continue building on the innovative products and culture already in place,” said Jack Blaha, CEO at Cendyn. “As the hospitality industry continues to evolve and invest in integrated technology and digitization, Cendyn’s solutions will play a pivotal role in helping hotels, resorts, and casinos leverage the data and technology they need to drive revenue and profitability while creating meaningful and personalized guest experiences. I look forward to being part of this next phase of growth for Cendyn and working with our talented teams across the globe to fulfill that promise.”

    The past two years have been a period of rapid growth at Cendyn, including the recent acquisition of digitalhotelier, a successful merger with Pegasus, and Cendyn’s global expansion in India and beyond in Asia Pacific. Cendyn was also recently awarded World’s Best Data Driven Marketing Agency and World’s Best Hotel Sales Proposal Solution at the 2nd Annual World Travel Tech Awards 2022.

    About Cendyn

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.

  • The Kenya-based hotel group has chosen Cendyn’s streamlined technology and services ecosystem to enhance the guest experience and drive revenue across their hotel collection

    Monday, December 19th, 2022 – London, UK: Cendyn, a catalyst for digital transformation in the hospitality industry, announces today that Sarova Hotels, Kenya’s leading independently owned hospitality group, has selected Cendyn to power CRM, distribution, corporate sales, and loyalty across their portfolio of Kenyan hotels and resorts. By partnering with Cendyn, Sarova Hotels will enjoy access to a comprehensive suite of technology and technology-enabled services to create more personalized guest experiences, nurture long-term loyalty, and drive profitable revenue growth.

    Looking for a streamlined, integrated technology and services ecosystem, Sarova Hotels turned to Cendyn to provide unmatched access to insights, data, and programs that increase conversions, boost ancillary spending, encourage repeat visits, and drive profitable revenue growth. The integrated technology and services offering will enable Sarova Hotels to reach the world's top corporate travel buyers, target their most profitable transient guests, centralize their data, and deliver personalized, on-brand experiences throughout every touchpoint in the guest journey.

    "At Sarova Hotels, we have always been focused on providing authentic travel journeys that explore Kenya's beauty, history, and cultures. As we continue to expand our portfolio, we need a technology partner who understands our guest-centric culture and provides us with the ability to connect with our guests to create more personalized and meaningful experiences," said Jimi Kariuki, Sarova Hotels Managing Director.

    "Cendyn is excited to partner with Sarova Hotels as they continue to grow and evolve their tech stack and discover new ways of delighting their guests. As hospitality enters a new age of digital transformation, hotels and resorts need the ability to analyze guest data and translate those insights into the personalized experiences guests expect from brands. By utilizing Cendyn's industry-leading CRM, distribution, corporate sales, and loyalty solutions, Sarova Hotels has the tools to elevate every guest experience and reach new audiences to scale and facilitate growth," said John Seaton, Chief Revenue Officer at Cendyn.  

    About Cendyn

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.

    About Sarova Hotels and Resorts

    From humble beginnings in 1974, our Founders built a dream imbibed with a deep respect for nature and community that lives in our DNA. Behind the company is a beautiful history of families, friendship, and the power of will uniting to create Kenya's leading, independently owned, exceptional breed of hotels and resorts. As a historic part of Kenya's hospitality industry, over decades we have acquired a portfolio of exceptional properties. Sarova Hotels houses eight unique properties in prime locations, each harmoniously individual to its own history and environment, fortified by a vision to impact surrounding communities and build a sustainable future. To learn more about Sarova Hotels and Resorts, visit: https://www.sarovahotels.com

  • Wednesday, January 11th, 2023 - Cendyn, a catalyst for digital transformation in the hospitality industry, has secured the top award for “Best Central Reservations System” (CRS) at the 2023 Hotel Tech Awards. The win for the product in question — Pegasus CRS — marks Cendyn’s sixth in-succession victory in this category. Pegasus CRS has previously taken home the honor each year since 2018.  

    The HotelTechAwards platform (by Hotel Tech Report) leverages real customer data to determine best-of-breed products and companies that help hoteliers grow their bottom lines. The results of this win and validation from continuously high-scoring customer reviews place the company firmly at the forefront of innovation in the hospitality industry. Cendyn’s mission to drive digital transformation with leading innovative cloud software and services for hotels worldwide continues to champion a better future for the industry. 

    “We couldn’t be more thrilled to receive this honor for the sixth year running,” said Michael Bennett, Chief Marketing Officer at Cendyn. “We’ve long maintained that hotels choosing to harness the power of Cendyn’s integrated technology ecosystem enjoy a distinct advantage over their competitors, so it’s wonderful to see confirmation of this in such highly prestigious and competitive awards.” 

    Cendyn’s Pegasus CRS is an award-winning cloud-based reservations solution that offers unprecedented flexibility, scalability, security, and support in managing rates and inventory. Pegasus CRS offers complete global distribution through hundreds of channels, including website and voice reservations, GDS, OTAs, channel managers, and metasearch. It offers deep integrations enabling hoteliers to fully leverage PMS, RMS, CRM, guest loyalty programs, and more. Pegasus CRS received high scores from the Hotel Tech Awards for ease of use, return on investment, and customer support, all of which helped it notch its latest win.  

    During the three-month 2023 HotelTechAwards period, 864,613 hoteliers across 127 countries visited Hotel Tech Report, contributing more than 16,000 verified hotel software product reviews to help hoteliers save time and make better vendor decisions. 

    Take a look at the full list of winners here, and learn more about Cendyn on their website. 

    About Cendyn  

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

  • The St. Maarten-based resort group has chosen Cendyn’s eInsight CRM and revenue management solutions to drive personalization and optimize revenue and business intelligence for two Sonesta-branded gaming properties in St. Maarten.

    Wednesday, December 7th, 2022 – Boca Raton, FL: Cendyn, a catalyst for digital transformation in the hospitality industry, announces today that The Maho Group has selected Cendyn to power CRM, revenue management, and business intelligence at two St. Maarten resorts, the Sonesta Maho Beach Resort, Casino & Spa and Sonesta Ocean Point Resort.

    Headquartered on the Caribbean Island of St. Maarten, The Maho Group has earned worldwide acclaim for the design, development, marketing, and management of its collection. By leveraging Cendyn’s CRM and RMS solutions, the Maho Group can drive profitability, enhance personalization, and create one-of-a-kind experiences for all their guests while optimizing all revenue streams for their properties.

    Using Cendyn’s industry-leading CRM platform, the two Maho Group properties will gain actionable insights into each guest's unique preferences. Cendyn’s CRM platform provides a unified guest profile that collects and organizes data from numerous sources. The resorts will have access to the data they need to create tailored guest experiences that increase revenue and nurture loyalty, thanks to the CRM’s ability to automate, segment audiences, and deliver real-time reporting.

    With Cendyn’s revenue management platforms, Guestrev and Grouprev, the Maho Group will effectively evaluate their properties’ mix of revenue and profit centers at every touchpoint in both locations to achieve total profit optimization with rules-based automation. Based on the value of every casino player in their individual segments, Guestrev will provide a demand forecast and optimized price recommendations to maximize the Maho Group’s revenue. Utilizing revintel®, the Maho Group will be able to accelerate growth through faster and easier access to the properties’ data and analytics, driven by PowerBI.

    “We are looking forward to enhancing our revenue, personalization, and data management capabilities with Cendyn’s CRM and revenue products,” said Michele Olivier, Director of Sales and Marketing at Sonesta Resorts Sint Maarten. “Our integrated all-inclusive resorts provide guests with unforgettable, vacations that combine an array of amenities, including the island’s largest gaming emporium. The ability to price more effectively and learn more about our guests and their expectations will help us drive profitability and deliver even more memorable and personalized experiences.”

    “We are excited to partner with The Maho Group and provide their St. Maarten’s properties with the industry’s leading CRM and revenue solutions,” explained John Seaton, Chief Revenue Officer at Cendyn. “Resorts with casinos, in particular, have numerous revenue considerations that go above and beyond the typical hotel. We are confident that our suite of revenue management tools and CRM platform will give The Maho Group’s teams the complete guest and revenue picture they need to optimize revenue and drive profit across their properties.”

    About Cendyn

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.

    About The Maho Group

    For more than 35 years, The Maho Group has been recognized in the Caribbean as the destination’s leading leisure, real estate, gaming, and resort company. Headquartered on the Caribbean Island of Sint Maarten, The Maho Group has earned worldwide acclaim for the design, development, marketing, and management of its collection. Key to the company’s success has been its ability to mark its projects with its definition of international lifestyle, one that works in complete harmony with its surroundings and in support of the local communities in which they are located. The group’s current product portfolio includes Sonesta Maho Beach Resort Casino & Spa, Sonesta Ocean Point Resort, Casino Royale, Diamond Casino, Aquamarina, BlueMarine Residences, BlueMarine Villas, The Emerald at Maho, Maho Village and Royal Islander Club La Plage and La Terrasse. To learn more about The Maho Group, visit www.mahogroup.com.

  • Cendyn named the World’s Best Data Driven Marketing Agency & World's Best Hotel Sales Proposal Solution of 2022

    Monday, October 31, 2022 – London, United Kingdom – Cendyn, continuing its position as a catalyst for digital transformation in the hospitality industry, has been awarded two top prizes at the 2nd Annual World Travel Tech Awards 2022 - World's Best Data Driven Marketing Agency and World's Best Hotel Sales Proposal Solution. The awards were officially presented at the World Travel Tech Awards Gala Ceremony 2022, which took place on October 23, 2022, at The Ritz-Carlton, Amman, Jordan.

    “We are honored to be recognized by the World Travel Tech Awards for our passion and innovation within the hospitality tech industry. Our digital marketing services and hotel sales solutions have seen significant upgrades over the last few years, with the addition of new requested features and simplified formats. We are thrilled at the positive responses we’ve received from clients and the industry – with additional platform enhancements set to launch over the next few quarters,” says Michael Bennett, President and CMO at Cendyn.

    Cendyn’s full-service digital marketing services enable hoteliers to leverage their own first-party data to drive demand, raise brand awareness and increase conversions across every channel. As early adopters of programmatic, our in-house team has direct control over performance and ad delivery with partners such as Condé Nast, Tripadvisor, and others through programmatic guaranteed deals. By targeting the right guests, at the right time, with the right message, Cendyn helps hoteliers cut through the noise of the crowded hospitality industry with targeted and personalized multi-channel campaigns.

    Cendyn’s eProposal software allows hoteliers to respond to RFPs in minutes and seize their first-responder advantage to increase group bookings dramatically. eProposal is built to deliver personalized, media-rich RFP replies on a branded microsite, complete with language options, multiple integrations to Sales & Catering systems, and real-time notifications that allow hotel sales representatives to know exactly when a prospect opens their eProposal and react before their competition does.

    About Cendyn

    Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With operations across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com.


 Products

  • eInsight™ CRM + eLoyalty
    eInsight CRM provides enterprise marketing automation and guest intelligence to enhance the experience throughout the guest journey. Consolidate and enrich disparate data, delivering personalized communications to every guest....

  • Single guest view

    eInsight CRM consolidates, cleanses, and enriches your data, providing a central source of truth for each guest. Unified profiles are updated in real time with data from all customer touchpoints, multiple data sources, and more than 400 integrations.

    Personalization

    Make every guest feel like a VIP using the most sophisticated personalization tools in the industry. Use rich guest profile data to define and segment target audiences based on stay history, preferences, loyalty status, lifetime value score and more.

    Marketing automation

    Engage customers throughout the guest journey using automation, segmentation, and dynamic content that powers relevant and personalized experiences.

    Email marketing

    Create on brand campaigns targeted with the right message for the right guest.

    Business Intelligence

    Visualize and analyze your marketing data to get the deepest view of your campaign results across all channels with our powerful reporting tool, CRM Analytics, driven by Microsoft Power BI.

    Loyalty

    Build long-term relationships with your best guests by rewarding them with uniquely personalized experiences that keep them coming back with eLoyalty. 

  • Pegasus CRS & Distribution
    Unleash your hotel's full distribution potential with Pegasus CRS, the industry’s #1 rated cloud-based reservations system, six years in a row!...

  • With access to hundreds of channels, including OTAs, channel managers, GDS, metasearch, website and voice reservations, Pegasus CRS levels up your global distribution strategy to:

    • Drive direct bookings through our fully integrated booking engine and eCommerce platform, which includes options for premium call center and voice reservations service.
    • Optimize demand using direct connects to Expedia, Booking.com, Priceline, Agoda and more!
    • Manage inventory leveraging intelligent rate tools, dynamic pricing rules and enhanced formula-based pricing controls.
    • Adapt strategy to your hotel's unique needs with flexible APIs and integrations into your tech stack for one seamless solution.

    Join the thousands of enterprise hotels using Pegasus CRS today!

  • Booking Engine + Call Center
    High impact direct booking platform packed with features to help you convert lookers into bookers....

  • Booking Engine

    Convert lookers into bookers with market-first innovations and features using Cendyn’s responsive, powerful, intuitive, and elegant booking engine.

    • Optimized for single and multi-property groups, or large hotel brands, our powerful booking platform offers strong merchandising and cross-sell opportunities designed to increase your direct booking revenue.
    • Quickly and effectively create flexible, multi-layered promos based on various criteria in just minutes, without the need for new rate plans.
    • We also make it easy to connect to our comprehensive eCommerce platform, the first CRS-integrated solution that collectively brings your hotel website and digital marketing efforts together as one.

    Call Center

    From enhanced tools and flexible workflows for reservations agents to loyalty program integrations and voice services, Cendyn offers powerful, web-based solutions for all your call center needs.

    • Empower your reservations agents with a full view of your rates and inventory, allowing them to easily answer property questions and reserve the right room and rate plan for guests quickly and flexibly, including making multi-room and multi-rate plan bookings on single reservations and overriding availability.
    • Utilize deep integrations with your loyalty or player programs and unite your data from multiple sources in a single call center platform, giving reservations agents a 360-degree view of your hotel’s most valuable and loyal guests.
    • Increase your ROI by driving more direct bookings and handling reservation calls more efficiently to minimize operational costs.
    • Track metrics including conversion rates, talk time and denial reasons through reporting solutions offered by Pegasus CRS.
  • Website & Creative Services
    Powerful hospitality website design & technology services that tell your story uniquely for every guest and convert lookers into bookers....

  • Inspire travelers with award-winning website design and technology built uniquely to personalize the travel planning journey.

    Website design & technology services

    Our websites inspire guests through each step of the travel journey. Our award-winning design experts capture your brand’s unique personality and incorporate the latest visual trends and UX concepts that perform across all devices and screens. Behind the scenes, Cendyn’s powerful CMS technology ensures all the essentials for seamless functionality, SEO, lightning-fast download speeds and compliance with international web accessibility and privacy legislation and standards with optional monitoring.

    CMS built for hotels

    Cendyn’s CMS deftly manages content and scales with your growth. Drive website engagement and urgency with personalization features and easy to use administrative functionality such as room configuration to convert lookers into bookers. Our state-of-the-art cloud hosting platform provides secure, lightning-fast download speeds using CDN technology and a 99.9% uptime guarantee.

    Sophisticated content personalization engine

    Cendyn’s CMS leverages the power of user data, driving clicks and conversions by serving personalized content, offers and imagery based on first-party data pulled from multiple sources such as the booking engine, PMS, CRM, and stay data. Our technology can also integrate with popular third-party solutions and custom integrations. Our CMS boasts built-in connectivity to some of the largest booking engines and seamlessly connects to others.

    An integrated CMS

    An integrated CMS platform to drive direct bookings. Leverage an integrated booking engine and CRM platform to provide a truly personalized booking experience for every guest.

  • Guestrev
    Achieve total revenue optimization with Guestrev, a solution built to supercharge profit for every segment of your business, using rules-based automation with the right level of control revenue managers crave....

  • Total profit optimization

    Evaluate and understand your property’s mix of revenue and profit centers holistically and more strategically with up to nine categories of ancillary revenue, custom to your hotel.

    Dynamic pricing solutions

    With a 90% rate acceptance, Guestrev offers open pricing recommendations by room type and market segment. Price each room type independently of overall demand based on a multitude of factors.

    Unlock true guest value

    Guestrev employs the most accurate valuation of your guest’s true revenue potential at the segment level. Understand your guest’s willingness to buy, distribution cost, and total profitability while on-property.

    Synchronize PMS data in real time

    Forecast accurately, price with certainty, and make quick, agile decisions. Synchronize your PMS data with Guestrev in real time so you can look at the most accurate picture of your data.

  • eInsight™ Sales
    Take the lead with your sales pipeline and drive demand across your corporate business....

  • Driven by the same PMS data that powers eInsight™ CRM, eInsight Sales enables hoteliers to easily correlate guest profile, reservation, and production data from the PMS with corporate accounts and travel agent data to determine where the demand lies, learn more about their feeder markets and pinpoint opportunities and gaps across their sales and marketing strategy. With hotels looking for every opportunity to drive profitability and provide operational efficiencies, eInsight Sales and eInsight CRM offers the unique opportunity to optimally manage all demand and their sales pipeline across transient and corporate business in one single platform. 

    The combined solution features chain-wide contact, activity tracking, and reporting of sales activities, contracts, sales leads and opportunities, production, and future reservations giving unrivaled visibility for Sales teams to deliver on their revenue goals.

    Integrate your most important data

    Empowered by the same PMS data that powers eInsight™ CRM, eInsight Sales enables your hotel to centralize profile data directly into the sales automation CRM module as well as reservation and production data at the account level for reporting and BI.

    Full account and opportunity lifecycle

    Create any organizational account hierarchy to better understand account opportunities. Log client interactions, leads and activities for corporate accounts and travel agents.

    Manage each step of the sales stage

    Easily view and track all activities associated with your accounts. Track opportunities by sales stage and manage related quotes and contracts.

    Send relevant and personalized communications

    Create highly bespoke automatic and ad hoc sales campaigns targeting your corporate clients and travel agents.

    Business Intelligence

    Build in-depth reports and take advantage of robust, easy-to-digest dashboards driven by Microsoft Power BI.

  • eProposal
    Create contactless, personalized, on-brand, and media-rich proposals with eProposal....

  • Build quickly on the fly

    Seize first-responder advantage and dramatically increase group bookings by replying to RFPs in minutes. Easily add pre-designed descriptive overviews, floor plans, menus and detailed specifics of your meeting and event facilities.

    Personalize your proposal

    Tailor each sales proposal based on the recipient by using native language or compelling video content, for example, to help you stand out. Automatically embed your F&B with Cendyn’s eMenus. Visually tell a story so your client can picture their event at your hotel!

    Multiple integrations to Sales & Catering systems

    Through multiple integrations with the leading sales & catering applications, ‘rates and dates’ are instantly and accurately published to your proposal, saving time, and reducing errors.

    Real-time notifications

    Inbox alerts notify you in real time the moment a prospect opens your eProposal, allowing you to reach out directly while the event is top of mind.

  • Digital Marketing
    Our full-service, in-house agency delivers personalized multi-channel campaigns to showcase your brand and amplify your reach. Leverage your data and our industry-leading data integrations to drive demand and conversions across all your channels....

  • Digital Strategy

    We leverage your data so you can reach the right customers with the right message to drive conversions and direct bookings.

    Programmatic Pioneers

    Our in-house team has direct control over performance and ad delivery with partners such as Condé Nast and Tripadvisor.

    Metasearch

    Step up your advertising efforts with AI-driven technology to give your brand the visibility it deserves.

    Paid Search

    As Google Premier Partners, we know how to ensure your brand stays at the top of the search engines to help drive conversions to your website.

    Social Media

    Using all the data from web, social, your PMS, call center, consumer intent and more, we’re able to execute targeted campaigns to find those most likely to convert.

    Search Engine Optimization (SEO)

    Climb to the top of the organic search engine list with our verified SEO experts.

  • Revintel
    Driven by Power BI, Revintel provides total revenue analysis that transforms your disparate datasets into actionable business intelligence....

  • Compose data into intelligent insights

    Spend more time on analysis and strategy rather than acquiring data. With 55 standard out-of-the-box reports and Revintel’s BI solution, Compose, seamlessly create your own custom brand-matched interactive visualizations in a variety of formats.

    Team collaboration

    The easy-to-use interface promotes cross-team collaboration. Marketing can view real-time campaign performance; sales can monitor negotiated accounts by tracking performance at the rate code level; and, of course, revenue managers can view the full picture of ancillary and room revenue at the agency, corporate and portfolio level.

    Business intelligence made simple

    The easy drag & drop functionality for reports makes it simple for anyone on your team to build and analyze custom dashboards and reports in just minutes – no complex spreadsheets or programming required.

  • FleXi
    Manage and sell personalized ancillary offerings while delighting guests throughout the guest journey. Control your ancillaries and track sales of multiple products....

  • Increase bottom-line revenue

    Dramatically increase ancillary sales and add to bottom-line revenue with a powerful solution that manages the time-based inventory and pricing of multiple products.

    Leverage revenue management strategies

    Fluctuate the rates of products or experiences based on seasonality and demand to maximize revenue potential.

    Track campaign success

    With FleXi built on the hotel website, run campaigns promoting ancillary offerings and track the success of those campaigns with in-depth reporting.

    Streamline operations

    FleXi is a user-friendly system that allows hotels to manage multiple types of time-based inventory in one platform, modify guest reservations, and engage with guests who have purchased inventory by sending transactional emails.


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