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Hotel Effectiveness  

Alpharetta,  GA 
United States
http://www.hoteleffectiveness.com


See the #1 operations tool that maximizes hotel margins.

Hotel Effectiveness is the only fully integrated and complete labor optimization system designed exclusively for hotels and hotel management companies. PerfectLabor™, the flagship Hotel Effectiveness product, helps more than 5,000 hotels across more than 80 hotel brands improve operating profit margins, eliminate labor waste and maximize productivity.  Hotel Effectiveness dynamic products are easy to use and designed for all sizes and segments of hotels and management companies. From luxury and lifestyle hotels, to conference centers, select service and extended stay, we're the only way to get hotel labor costs 100% perfect.

Brands: 5,000+ HOTELS TRUST HOTEL EFFECTIVENESS TO REDUCE LABOR COSTS


 Press Releases

  • ATLANTA – (August 31, 2021) Hotel Effectiveness®, the industry leader for hotel labor optimization, is increasing its investment in the industry via strategic partnerships and unique sponsorships, illustrating the importance of industry alliances. Recently awarded a second “Hottest Technology” honor during the annual Americas Lodging Investment Summit (ALIS), Hotel Effectiveness continues to lead hospitality innovation and easy-to-use technology to promote property-level growth and success.

    Hotel Effectiveness is now a silver alliance partner with the Asian American Hotel Owners Association (AAHOA). The company is expanding its sponsorships and collaborations to assist one of the most affected industries during the continued uncertainty of the U.S. hotel industry due to COVID-19.  AAHOA, the world’s largest hotel owner association, represents nearly twenty-thousand members and over 60% of hotels in the USA. The Hotel Effectiveness partnership demonstrates a commitment to AAHOA’s advocacy for hotel owners and entrepreneurship. Hotel Effectiveness will provide AAHOA and its members exclusive productivity, wage, and labor benchmarks to improve operating performance and overall profitability in today’s challenging market conditions.  

    Hotel Effectiveness has also expanded its support for the American Hotel & Lodging Association (AHLA). The company has provided hotel employment data to the AHLA throughout the pandemic and has recently become an official alliance member. 

    “Our purpose at Hotel Effectiveness is to support hotel owners as they manage their largest and most controllable expense - labor,” said Mike Martin, CEO of Hotel Effectiveness. “There is no better technology in the marketplace that helps hotels find the coverage they need, dynamically schedule labor to align with changing demand and ensure proper service levels for guests under any conditions. Our unique benchmarking data and proven technology make us the go-to partner for hotel owners, operators, and associations. ” 

    Hotel Effectiveness is currently working to gather new labor data and statistics from hotels across the U.S. for the upcoming labor insights and budgeting guide that is set to be released this Fall.  

    For more information, please visit: https://www.hoteleffectiveness.com/ 

    About Hotel Effectiveness®

    Hotel Effectiveness® is the only fully integrated and complete labor optimization system designed exclusively for hotels and hotel management companies. PerfectLabor™, the flagship Hotel Effectiveness® product, helps more than 5,000 hotels across more than 80 hotel brands improve operating profit margins, eliminate labor waste and maximize productivity.  Hotel Effectiveness® dynamic products are easy to use and designed for all sizes and segments of hotels and management companies. From luxury and lifestyle hotels, to conference centers, select service and extended stay, Hotel Effectiveness® helps its customers achieve 100% perfect labor costs. To learn more about PerfectLabor™ and the rest of the company’s profit-boosting products, visit HotelEffectiveness.com.

  • ATLANTA – (July 28, 2021) Hotel Effectiveness®, the industry leader for hotel labor optimization, earned its second “Hottest Technology” title during the 20th anniversary of the Americas Lodging Investment Summit (ALIS), the world’s largest hotel investment conference. 

    Competing against the most innovative technologies in the industry, judges recognized Hotel Effectiveness and its PerfectLaborTM platform for its immediate response to the current labor shortage by spearheading solutions that maximize GOP despite a challenging and volatile market.

    During the conference, hotel technology providers presented to a panel of hotel owners, investors, and ALIS delegates. The judges acknowledged Hotel Effectiveness for its effective labor management systems that reduce needed hotel labor by 20% and free up more than five hours of manager time per week.

    “We are grateful to the ALIS Tech Challenge panel for recognizing the ongoing commitment to innovation of Hotel Effectiveness. Our diverse customer base allowed us to see the warning signs of the labor crunch early.” said Mike Martin, Co-Founder and CEO at Hotel Effectiveness. “We created our new TeamShare tool to help hotels fully leverage their team, save managers time, and sell to 100% occupancy. Our dynamic staffing solutions offer the industry critical tools necessary to tackle the unpredictable, post-pandemic travel patterns.”

    Through cutting-edge software, Hotel Effectiveness offers hotel operators a complete suite of labor optimization tools including forecasting, analysis, and operational tools. The newest Hotel Effectiveness module, TeamShare, is a powerful tool enabling hotels to fill their shifts. It allows multi-unit operators to pool staff across multiple properties in a market, allows staff to pick-up additional shifts, and can share open shifts with contract labor agencies. 

    For more information, please visit: https://www.hoteleffectiveness.com/ 

    About Hotel Effectiveness®

    Hotel Effectiveness® is the only fully integrated and complete labor optimization system designed exclusively for hotels and hotel management companies. PerfectLabor™, the flagship Hotel Effectiveness® product, helps more than 5,000 hotels across more than 80 hotel brands improve operating profit margins, eliminate labor waste and maximize productivity.  Hotel Effectiveness® dynamic products are easy to use and designed for all sizes and segments of hotels and management companies. From luxury and lifestyle hotels, to conference centers, select service and extended stay, Hotel Effectiveness® helps its customers achieve 100% perfect labor costs. To learn more about PerfectLabor™ and the rest of the company’s profit-boosting products, visit HotelEffectiveness.com.


 Products

  • PerfectLabor™
    PerfectLabor™ is an innovative tool that enables GMs and managers to make perfect decisions about labor performance, staffing and scheduling....

  • PerfectLabor™, our super-easy to use labor planning solution, expertly matches your team members and each shift staffed to exact guest demand — so you can get by with less labor. And, our innovative tools let you free up managers' time, letting them post and fill open shifts quickly, pool labor across properties, and limit costly overtime and contract labor.

  • PerfectEngage™
    PerfectEngage™ offers complete communication control — it’s the fastest and easiest way to instantly share critical updates, news, health, and safety information with your team....

  • PerfectEngage™ is a built-in communications tool that allows managers to easily message individuals or groups of associates. Hotels can share announcements or news instantly company-wide or within a specific hotel — all tracked in one secure system.


 Additional Info

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