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Groups360  

Brentwood,  TN 
United States
https://groups360.com


Discover technology that enables you to do more with less.

Designed by hoteliers for hoteliers, GroupSync Supplier Solutions feature a suite of integrated technology tools to empower you to automate manual tasks, book more groups, and boost your bottom line. 

Online Group Booking
GroupSync puts supplier inventory where customers are shopping. You can now offer planners real-time availability and online booking for guest rooms, meeting space or both. 

Revenue Optimization
Capture more group revenue through housing and attendee management solutions. Need cash flow now? Set up a voucher or gift certificate program. 

Property Marketing
Gain qualified leads and convert more business on the GroupSync Marketplace. Curate your content and target your promotions to the right planners at the right time. 

Move your hotel ahead with technology that enables you to do more with less. You can mix and match solutions to fit your needs. See how everything comes together with GroupSync.

Groups360 has offices in Nashville, London and Singapore.

Brands: GroupSync, an integrated technology solution that enables suppliers to distribute inventory, engage with planners, and optimize group revenue.


 Videos

GroupSync Supplier Solutions

 Press Releases

  • Select IHG properties are the first to deploy GroupSync Engage, the market’s premier online booking technology with real-time room and space availability for planners

    Nashville, TN  February 25, 2021 – Groups360 and IHG Hotels & Resorts today announced the release of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for groups to include both meeting space and guest rooms. IHG is the first brand to launch the streamlined instant booking capability on the platform, which will initially be available at approximately 30 hotels in the U.S. in the coming weeks.

    GroupSync Engage offers a breakthrough online booking solution for meeting and event planners and hotel brands. Event planners can now book guest rooms, meeting space or both in a convenient, online transaction. This initial rollout marks the first of many deployments of GroupSync Engage with IHG during 2021.

    “We have been working with IHG Hotels & Resorts to deliver greater value to the meetings and events customer,” said Kemp Gallineau, CEO of Groups360. “We believe that the future of booking meetings will be direct and online, especially for smaller and less complicated events. Our collaboration with IHG will extend to more IHG properties throughout the U.S. and Canada in 2021.”

    Gallineau noted that the GroupSync Engage solution enhances the relationship between planners and suppliers by offering, for the first time, real-time availability and group rates for both meeting space and guest rooms so that planners can book a meeting or event completely online. Simplifying booking eases the planners’ workload and frees up hotel staff and resources, which are mission-critical issues during this period of recovery for the hospitality industry.

    This instant booking capability also allows customers to customize their event by selecting food and beverage options, audio-visual needs and meeting room configuration. GroupSync Engage is the perfect solution for meeting planners needing meeting space and guest rooms for any occasion, from citywide conventions to sports tournaments.

    “We are always looking for ways to make the lives of meeting planners easier and more efficient, and allowing them to instantly book a meeting space will eliminate the need to create an RFP,” said Derek DeCross, senior vice president, global sales, IHG Hotels & Resorts. “We know not all planners are booking meetings right now, but together with our recently enhanced Meet With Confidence program, GroupSync Engage is one more way we’ll be ready when they are.”

    About IHG Hotels & Resorts

    IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

    With a family of 16 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 due to open over the next five years.

    InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

    Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

    About Groups360

    Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

    Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

    Contact:           For Groups360:

                            Hal Hassall

                            VP Marketing

                            (615) 972-5119

                            For IHG:

                            Trey Newstedt

                            IHG Hotels & Resorts

                            Trey.Newstedt@igh.com

                            (678) 543-2462

  • Former Hilton and IHG sales enablement executive to manage the integration of GroupSync technology solutions into hotel systems worldwide

    NASHVILLE, TN – March 2, 2021 – Groups360 today announced the recent addition of Landon Stafford to the leadership team as vice president of integrations. This newly created role will lead a team that provides focused technical guidance and customer service to hotel brands currently adopting the GroupSync technology to foster recovery and future growth.

    Stafford has 20 years’ experience in hotel sales and marketing, corporate sales, and groups and meetings sales strategy at a variety of brands within Hilton Hotels and IHG Hotels and Resorts. He also has specific expertise in technology integration and sales enablement. While at IHG, he was the business owner of global lead distribution systems, and at Hilton Hotels, he directed a global implementation of a standardized sales and catering application across all Hilton properties worldwide.

    “Landon brings a wealth of knowledge and experience to this role, having spent his career working for some of the largest hospitality brands in the world,” said Christian Oliver, senior vice president of product, Groups360. “This experience will enable him to accelerate our progress with these brands, as well as the myriad partners we work with by providing leadership over our integrations and partner relationships.”

    As vice president of integrations, Stafford oversees partnerships with hotel brands and the integration of GroupSync inventory distribution technology into hotels’ existing property management systems. He will also head up payment gateway integrations and ETL (extract, transform and load) to ensure data synchronization between systems, as well as liaise with industry tech partners, including Oracle, Sabre and Amadeus Hospitality.

    Groups360 has officially launched GroupSync Engage, the market’s first direct booking platform for groups, which empowers hotels to offer real-time availability to planners who can book group rooms, meeting space or both, along with catering and other amenities, in a single online purchase. Select IHG properties in the U.S. are among the first to implement GroupSync Engage.

    “I have been at the forefront of emerging hotel tech for many years, and I have seen firsthand how innovative technology can revolutionize the sales process and drive revenue,” said Stafford. “Since Groups360’s inception, I have been following the company’s development of the GroupSync Engage instant booking solution, and I’m excited to now help hotel brands around the world adopt technology that is poised to transform the hospitality industry.”

    About Groups 360

    Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

    Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

  • GroupSync Engage will provide real-time rates and availability for planners seeking to book meetings at all Omni Hotels & Resorts locations

    NASHVILLE, TN – May 25, 2021 – Groups360 today announced the launch of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for groups, at Omni Hotels & Resorts. Through GroupSync, anyone booking a meeting or event will be able to instantly book group rooms and meeting space online beginning with Omni’s four managed Dallas-based hotels and extending to almost all properties in North America by end of summer of 2021.

    GroupSync Engage is reshaping the hospitality industry in a way that makes booking groups simple, transparent and efficient for both hotels and meeting/event planners. Omni is the first major brand and noninvestor to sign up for the technology.

    “We take great pride in being innovators in the meetings and events industry, so we jumped at the opportunity to adopt paradigm-shifting technology destined to change the way hotels have been booking groups,” said Peter Strebel, president of Omni Hotels & Resorts. “We’re dedicated to creating unforgettable experiences for meeting professionals and their guests, which is why all of our hotels have ample programming across outlets so that guests can enjoy their stay outside of the business setting, too. At an Omni, it’s not just another convention or work trip.”

    Omni and GroupSync Engage offer real-time availability and group rates so that planners can book guest rooms, meeting space or both, as well as food and beverage, and audio-visual equipment — all completely online. Simplifying booking eases the planner’s workload and frees up hotel staff and crucial resources at a critical time in the industry’s recovery.

    “Omni is an important brand to feature in the GroupSync direct booking marketplace, as these properties embody not only luxury experiences but also the highest standard of service for meeting planners,” said Kemp Gallineau, CEO, Groups360. “As meeting specialists, Omni staff will greatly benefit from how GroupSync Engage automates group bookings for smaller meetings, giving them back invaluable time to focus on larger, more complex events.”

    Meeting planners can visit groups360.com to tour the technology and gain access to the GroupSync platform.

    Omni Hotels & Resorts has more than 50 properties in the U.S., Canada and Mexico, with a combined total of approximately 21,000 rooms.  

    About Groups360

    Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

    Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

    About Omni Hotels & Resorts

    Omni Hotels & Resorts creates genuine, authentic guest experiences at over 50 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 21 iconic golf courses and multiple short courses, 24 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA TOUR Champions. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.

    Media Contacts:

    Hal Hassall, VP Marketing

    hal.hassall@groups360.com

    615-972-5119

    Maggie Mackenzie

    Current Global on behalf of Omni Hotels & Resorts

    312-929-0546

    mmackenzie@currentglobal.com

  • Majority of Hilton hotels are integrated with Group360’s GroupSync to offer real-time rates and availability for guest rooms for groups

    NASHVILLE, TN – June 3, 2021Groups360 and Hilton (NYSE: HLT) today announced the global launch of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for group room blocks, across the majority of the Hilton portfolio. Incorporated into Hilton’s central reservation system, GroupSync, which will begin rolling out globally this month, will provide event planners with the ability to view real-time availability and book guest room blocks for small groups at 5,000 hotels within Hilton’s global portfolio.

    “This integrated booking solution is resolving a long-standing frustration among event planners — the inability to see at-a-glance whether a hotel has the guest room capacity to accommodate their group. By expanding direct online booking for small group room blocks to nearly all of our properties around the world, we are creating a more seamless and reliable group booking experience for everyone,” said Oral Muir, vice president, Global Distribution, Hilton. “At Hilton, we’ve always been in the business of people serving people, creating innovative solutions with strategic partners to advance the overall experience to meet the evolving needs of our customers.”

    Hotel companies that deploy GroupSync Engage offer a breakthrough instant booking solution for meeting and event planners to book guest rooms and event space at their properties. By giving group organizers a view into real-time inventory availability and group room rates, GroupSync simplifies the experience for approximately two-thirds of the RFPs seeking basic information for event planning purposes. GroupSync Engage also provides planners with the opportunity to book guest rooms, event space - or both - securely online.

    “GroupSync Engage is reshaping the hospitality industry in a way that makes booking small groups simple, transparent and efficient for both hotels and event planners,” said Kemp Gallineau, CEO, Groups360. “Our company exists to empower event planners with integrated supplier technology that simplifies group bookings. We are pleased to partner with Hilton as an industry leader in the meetings, incentives, conferences and exhibitions space.”

    Planners can book Hilton room blocks directly in GroupSync or evaluate availability prior to sending an RFP for guest rooms and event space.

    Thanks to rapid adoption of the recently launched GroupSync Engage technology, Groups360 anticipates that approximately 20,000 of the nearly 200,000 properties in GroupSync will be equipped to offer online group booking by the end of 2021, while all 200,000 properties can receive electronic RFPs through GroupSync.

    # # #

    About Groups360

    Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

    Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

    About Hilton 

    Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,500 properties and more than one million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 115 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors mobile app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

  • — As Council’s Newest Participating Organization Groups360 to Contribute to The Development of PCI Security Standards—

    Nashville, TN, September 2, 2021 Groups360, the leading online marketplace for meetings and events, announced today that it has joined the PCI Security Standards Council (PCI SSC) as a new Participating Organization. Groups360 will work with the PCI SSC to help secure payment data worldwide through the ongoing development and adoption of the PCI Security Standards.

    The PCI SSC leads a global, cross-industry effort to increase payment security by providing flexible, industry-driven and effective data security standards and programs. The keystone is the PCI Data Security Standard (PCI DSS), which provides an actionable framework for developing a robust payment card data security process preventing, detecting and mitigating criminal attacks and breaches.

    As a Participating Organization, Groups360 adds its voice to the standards development process and will collaborate with a growing community of more than 800 Participating Organizations to improve payment security worldwide. Groups360 will also have the opportunity to recommend new initiatives for consideration to the PCI Security Standards Council and share cross-sector experiences and best practices at the annual PCI Community Meetings.

    “In an era of increasingly sophisticated attacks on systems, PCI Security Standards and resources help organizations secure payment data and prevent, detect and mitigate attacks that can lead to costly data breaches,” said Lance Johnson, Executive Director of the PCI Security Standards Council. “By joining as a Participating Organization, Groups360 demonstrates they are playing an active part in improving payment security globally by helping drive awareness and adoption of PCI Security Standards.”

    “Adherence to the standards set forth in the PCI DSS guidance are not only required, but they are sound security business practices,” said Bill Hanning, chief information security officer at Groups360. “Groups360 is not only committed to following these standards, but we believe in being an active partner, working to help shape the future of payment security. Being one of the first in the hospitality industry to join the PCI SSC shows Groups360’s commitment and support to enhancing both payment security and compliance across our industry.”

    “We take great pride in being innovators in the meetings and events industry, so we jumped at the opportunity to bring greater data security into all our technology systems as we enable meeting planners and hotels around the globe transact online,” added Jim Siegienski, Groups360’s chief technology officer.

    About Groups360

    Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company’s integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

    Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

    About the PCI Security Standards Council

    The PCI Security Standards Council is a global forum that is responsible for the development, management, education, and awareness of the PCI Data Security Standard (PCI DSS) and other standards that increase payment data security. Connect with the PCI Council on LinkedIn. Join the conversation on Twitter @PCISSC. Subscribe to the PCI Perspectives Blog.


 Products

  • GroupSync Engage
    Allow event professionals to book groups at your hotel in a single online transaction. GroupSync is the first distribution channel to offer online booking for both guest rooms and meeting space, freeing up your staff to focus on more complex events....

  • Now is the time to move your hotel ahead with technology that will enable you to do more with less. 

    GroupSync Engage is the market’s first integrated direct-booking solution for hotels. You can allow event professionals to book guest rooms, meeting space or both in a single online transaction. GroupSync Engage is an affordable way to distribute inventory and increase revenue. You can launch the platform with or without an integration to your system. Speed your recovery with Groups360.

    GroupSync Commerce 
    The future of booking groups is direct and online. You can offer meeting planners a private-label, hotel-branded website with real-time availability and direct booking for guest rooms, meeting space, F&B and A/V without a need for a separate sales and catering system.

    GroupSync Command
    Allocate guest rooms and meeting space inventory online to maximize group revenue. Get started immediately using GroupSync’s proprietary inventory management system to sell your inventory in real time through an enterprise-grade, GDPR- and PCI-compliant booking engine.

  • GroupSync Optimize
    Ditch the rooming list and manage housing through event-branded websites to reduce labor costs and avoid errors. Increase revenue from group business by upselling shoulder nights and room types. You can also offer vouchers for instant cash flow....

  • GroupSync Optimize drives hotel revenue through housing and attendee management solutions, tools to upsell shoulder nights and room types, and vouchers or gift certificates for a variety of products and services that you can sell online. The results include saved time, reduced labor costs, better room-block pickup, enhanced revenue management and yield, and an improved guest experience.

    With the proper tools, hotels can easily add up to 25% to their bottom line without any additional effort.

    Manage Housing 
    No more rooming lists! GroupSync Housing allows hoteliers to set up room blocks on event-branded booking websites instead. Planners send the link to attendees who book their own reservations. You save staff hours, minimize data errors, reduce book-arounds, and streamline communication.

    Offer Gift Solutions
    Bundle your property amenities such as F&B, staycations, spa services, activities, cash value gift cards and more into packages you can sell online for instant cash flow. Sell virtually anything, anytime through hotel-branded websites that process vouchers individually or in bulk.

  • GroupSync Marketing
    Showcase your hotel in GroupSync Marketplace, where planners search, shop and book rooms and space across a wide selection of brands. Go beyond a basic listing to curate your content, enhance your profile, and target promotions to qualified planners....

  • You need affordable, effective tools to market your message to planners when they are actively shopping.

    GroupSync Marketing empowers you to stand out among the listings by showcasing your hotel and featuring the best your property has to offer. Optimize your promotions and monetize low-occupancy periods. Your need dates and promotions are displayed to planners when their event dates and specifications qualify. No other platform makes it as easy and effective to market your property to the right buyers at the right time.

    GroupSync Basic
    GroupSync offers destination and property matching uncluttered by paid placements and pop-up ads irrelevant to an event planner’s dates and preferences. Your complimentary basic listing, derived from licensed industry data, ensures that our proprietary algorithms match your property with qualified planners.

    GroupSync Content Pro
    When all else is equal between hotels, how will you stand out? Enhance your property profile with differentiating details that give you an edge, such as unlimited photos, sales brochures, awards, renovations, menus and other details planners need to make a decision.

    GroupSync Advantage
    Add promotions and need dates to attract planners who might not have considered your brand or property. These offers are targeted to planners whose event dates and specifications qualify. Your incentives could make the difference between winning or losing the group.

  • GroupSync Marketplace
    Be discovered by qualified planners as they actively search and source. GroupSync allows you to seamlessly process proposals within a simplified workflow. No more RFP spam — receive Certified Market Leads™ that yield double-digit conversion rates....

  • Gain qualified leads and convert more business.

    GroupSync Marketplace simplifies the searching, sourcing and booking process for both hoteliers and meeting professionals. A streamlined RFP workflow eliminates lead spam and yields double-digit conversion rates.

    GroupSync Marketplace uses proprietary algorithms to match planners with the hotels that best fit their group. Search results and recommendations are based solely on a planner’s event dates and preferences, ranked by how well properties meet the planner’s needs. And with access to estimated future rates and occupancy, planners no longer have to send an RFP just to get an idea of pricing. 

    The result: Hotels receive Certified Market Leads™ from prequalified groups, eliminating RFP spam and resulting in double-digit conversion rates.

    GroupSync also makes it easy for hotel reps to collaborate with planners within the app. You can even send a proposal directly to your planner clients to win more business.

    GroupSync Marketplace features nearly 200,000 properties in 225 countries and territories.


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