HEBS Digital & Serenata CRM

New York,  NY 
United States
  • Booth: 525

Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital technology, consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests. Founded in 2001, the firm is headquartered in NYC and has global offices in Las Vegas, London, Europe, Singapore and Auckland. A client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, restaurants, and DMOs across the globe benefit from HEBS Digital’s expertise.

Part of Hotel360 Technologies, HEBS Digital and Serenata, the most comprehensive hotel CRM platform today, have launched the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

The team is comprised of thought leaders comprised of over 33 nationalities speaking over 22 languages. 

Brands: HEBS Digital, Serenata CRM (both part of NextGuest Technologies)


  • smartCMS + Web Design
    A content management system that is the nucleus of a hotelier's revenue-generating website and digital marketing strategy....

  • Today, a hotel website must incorporate the right balance of excellent design, state-of-the-art CMS technology, robust merchandising capabilities and engaging visual and textual content, while providing an optimum user experience from top to bottom.

    Through the smartCMS, hoteliers can increase direct bookings with enhanced merchandising capabilities, Smart Personalization, and reservation abandonment applications. They can also centralize all content and streamline processes across the property.

    The smartCMS is secure and protected from malicious hacking (as opposed to open source platforms), hosted on a cloud-based scalable platform with fully integrated CDN for fast download speeds.

  • Google AMP Enabler Module
    Hoteliers can increase visibility on mobile devices to boost visits and initiated bookings via Google AMP (Accelerated Mobile Pages)...

  • A must-have initiative in the Google ecosystem, Google AMP (Accelerated Mobile Pages) helps website content publishers create mobile content (news-worthy articles/announcements, quick content posts, etc.) that downloads fast on mobile devices. This content is featured as news and info “teasers” in the Google AMP Teaser Section of mobile search engine results pages (mobile SERPs), with a link to the source of the news or info (i.e. the hotel website).

    With the Google AMP Enabler Module, hoteliers have the opportunity to enable content pages to promote hotel amenities and services including dining options, spa services, golf courses, maps and directions, and destination information which will appear in the Google AMP Teaser Section on the mobile SERPs.

    The website needs to have an SSL certificate in order to have the Google AMP Enabler module.

  • Loyalty Program Web Portal
    Engage and recognize your best guests and loyalty members on your hotel website....

  • The modern traveler has high expectations when it comes to loyalty programs. Beyond earning points, tracking progress and maintaining a certain status, today’s traveler wants to feel special and treated as a valued guest after opting into a loyalty program.

    The Loyalty Program Web Portal serves as the main engagement and retention tool for the members of a hotel’s reward or recognition program, as well as the main new member acquisition platform. Using the owned guest data from this platform, hotels can then use this knowledge to acquire new members.

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