A must-have initiative in the Google ecosystem, Google AMP (Accelerated Mobile Pages) helps website content publishers create mobile content (news-worthy articles/announcements, quick content posts, etc.) that downloads fast on mobile devices. This content is featured as news and info “teasers” in the Google AMP Teaser Section of mobile search engine results pages (mobile SERPs), with a link to the source of the news or info (i.e. the hotel website).
With the Google AMP Enabler Module, hoteliers have the opportunity to enable content pages to promote hotel amenities and services including dining options, spa services, golf courses, maps and directions, and destination information which will appear in the Google AMP Teaser Section on the mobile SERPs.
The website needs to have an SSL certificate in order to have the Google AMP Enabler module.