Oracle Hospitality  

Columbia,  MD 
United States
http://www.oracle.com/hospitality
  • Booth: 2008


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 Press Releases

  • But many not prepared to deliver forward-thinking mobile innovations shows new survey

    Redwood Shores, Calif.—Apr 23, 2019


    A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.

    “It’s clear that hotels need to provide mobile innovations to meet the requirements of today’s savvy consumers, yet some haven’t started their mobile journey. Customers want to be able to engage with brands wherever they are—booking a room from their child’s soccer game or ordering drinks while sitting poolside at the hotel. The properties that can’t deliver these kinds of mobile experiences will quickly lose to those that can make the engagement simple and seamless for their customers,” said Greg Webb, senior vice president and general manager of Oracle Hospitality.

    The 2019 Hospitality Benchmark - Mobile Maturity Analysis study, which was conducted by Oracle, focused on three key areas of mobility:

    • The ability to offer WIFI to guests throughout the property
    • Guest-facing apps to enhance the customer experience; and
    • Staff-facing mobile to improve the hotel team’s daily operational workflow
     

    Despite high self-ratings for mobile utilization prowess, 50 percent of respondents expressed fear that their organization would be disrupted by more mobile-friendly competitors. So it was not surprising that 90 percent of the hotel executives surveyed agreed that mobile was critical to maintaining a competitive advantage. Ninety percent also added that guest experience could be improved by the ability to use smartphones to manage basic services such as booking a room and managing the check-in and check-out processes. And 91 percent said their guest-facing mobile app is the preferred way they’d like guests to request service from hotel staff. 

    In addition to enhancing guest experience, 66 percent of respondents said reducing operational costs was another major driver for embracing mobility.

    Even with the high ratings for hotel mobile adoption, there is room for improvement in elevating the guest experience and providing personalized services via mobile—starting with awareness. Twenty-three percent of respondents agreed that they struggle to promote their guest-facing mobile app technology. The survey underscores the importance of offering guests incentives—such as free perks, drinks or discounted room service—to download and use hotel apps. In the absence of such mobile initiatives, it is essential for hoteliers to provide guests with other communication channels, such as texting, to quickly respond to their needs.

    The majority of hotel executives believe that mobile technologies are critical to guest experiences, and Oracle believes that there are three areas they can focus on to improve the guest experience including empowering guests to take advantage of self-service tools, allowing guests to communicate with the hotel through their preferred channel, and continuing to invest in mobile technologies to reduce friction.

    Methodology

    199 executive leaders in the hospitality industry were surveyed regarding the current use of mobile technology within their organizations. Seventy seven percent of respondents were director level or higher, with 53% from companies whose annual revenue is greater than $500M.


    Contact Info
    Valerie Beaudett
    Oracle
    +1 650 400 7833
    valerie.beaudett@oracle.com
    About Oracle Hospitality

    Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our solutions include platforms for property management, point-of-sale, distribution, reporting and analytics all delivered from the cloud to lower IT cost and maximize business agility. Oracle Hospitality’s OPERA is recognized globally as the leading property management platform and continues to serve as a foundation for industry innovation. 

    For more information about Oracle Hospitality, please visit www.oracle.com/Hospitality

    About Oracle

    The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

    Trademarks

    Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

  • Redwood Shores, Calif.—Jan 9, 2019


    Oracle has been named a leader in the IDC MarketScape: Worldwide Point-of-Sale Software in Quick-Service Restaurants 2018 Vendor Assessment (doc #US42408917, December 2018). The IDC MarketScape evaluated POS software vendors with a specific focus on their commitment to delivering advanced and omni-channel POS services and capabilities. In addition to being named a leader, Oracle’s deep well of domain knowledge, technology and architecture expertise, investments in R&D and the fresh energy from the newly created Oracle Food and Beverage global business unit were recognized in the report.

    According to the IDC MarketScape report, “The Food and Beverage Global Business Unit’s strategy is twofold: to evolve the MICROS Simphony solution from a POS to a transaction platform—an ecosystem that can deliver greater value through the partners and network that the POS is integrated to and to focus the platform and ecosystem on three areas: ‘Make money,’ ‘Save money’ and ‘Save time.’ While the evolution to the platform is ongoing, Oracle continues to innovate in areas including applying data science to menu recommendations and optimized forecasting, providing better visibility to operational metrics, accelerating the payment process, and developing better APIs that drive more value from the partner network, analytics and visualization.”

    “The IDC MarketScape’s recognition of the Simphony platform underscores our recent investments in bringing new features and technology to market and our continued commitment to the food and beverage industry,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “Delivering omnichannel capability while maintaining IT simplicity for restaurant operators both large and small is core to what Oracle Food and Beverage is doing and we continue to invest and expand our platform to support our customers.”

    Download a copy of the report here. Recent Oracle Food and Beverage customers that have implemented Simphony include MASH and Foodation.

    Oracle will be convening its robust ecosystem of restauranteurs and operators for the first annual Food and Beverage Connect in Fort Lauderdale, Florida. Register now to learn best practices from customers and gain unique insight into Oracle Food and Beverage’s strategy and product roadmap.


    Contact Info
    Matt Torres
    Oracle
    14155951584
    matt.torres@oracle.com
    About IDC MarketScape

    IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

    About Oracle

    The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

    About Oracle Food and Beverage

    Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums, and theme parks. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales, and reduce running costs.

    For more information about Oracle Food and Beverage, please visit www.Oracle.com/Food-Beverage

    Trademarks

    Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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