P3 Hotel Software  

Dublin,  Co. Dublin 

Visit P3 at booth #2301!

P3 has over 20 years' experience building feature-rich and on-brand technology for international hotel groups and large independent hotels across the globe. 

P3's solutions cover all stages of the online guest journey and integrate seamlessly with Oracle's market-leading OPERA PMS. 

Core products of custom booking engine and contactless check-in/out facilitate a smooth booking process for customers and an enhanced guest experience, with friction points in hotels removed.

P3 also provides hotels with Metasearch, Loyalty Program, Corporate Booking Tool, Online Gift Vouchers and Self Check-in/out Kiosk.

To learn more, visit www.p3hotels.com/us

 Press Releases

  • Necessity is the mother of invention. Rarely has a phrase rung so true than during the COVID-19 pandemic.

    Lockdowns and travel restrictions posed significant challenges, but technological innovations helped hoteliers survive, providing them with the tools to deliver a safe, contactless experience for guests and staff.

    But with the recovery now underway, hoteliers are under additional pressure to meet guests’ rapidly changing needs for a personalized, connected experience. To win back business, it’s becoming increasingly important for hotels to equip guests with the ability to control and tailor every aspect of their stay from a mobile/cell phone.

    That’s why solution providers such as P3 Hotel Software are capitalizing on the Oracle Hospitality Integration Platform (OHIP) to attract guests. With P3 solutions, hotel operators can implement a fully automated online check-in/checkout system, eliminating all the back-office tasks typically associated with guests arriving and departing from a hotel. The P3 booking engine also has many features which help reduce manual labor due to its deep integration with Oracle Hospitality OPERA property management system.

    What’s possible now

    OHIP brings to life many new features that previously were not possible, but which will help drive operational efficiency for hotels and make life easier for guests.

    P3 has already identified functionality such as managing room shares or split bills that will be possible when checking in online. Booking engines can look at the hurdle rates which can then indicate to the user if prices are likely to go up soon – thereby increasing the propensity for someone to book now.

    The availability of new functions means that special group booking portals can be built, allowing small groups of tour operators to fully self-manage their own online group bookings. Such a system would drastically reduce the hotel back-office administrative work that revolves around managing tour and event bookings.

    Imagining the future

    Fast, simple, efficient integrations will be essential for hoteliers to introduce new products and services that will allow them to maintain marketplace relevancy and differentiate themselves from competitors. Let’s fast forward five years and envision what this digitized future means for hotel operators and guests:

    Zoe is a business traveler who has just arrived in the United States from Asia. As she queues at passport control in the airport, Zoe receives an SMS on her phone reminding her that she hasn’t checked into her hotel yet.

    She clicks on the URL and is brought through the online check-in process, where Zoe now has an opportunity to tailor her stay at the hotel. She can select a preference for her room location, such as near an elevator or on the ground floor, or in-room amenities like a bath, a large desk for work, and window view.

    Some of these might be chargeable extras for the hotel or the guest could decide to upgrade their room for a fee. The guest can also configure their room in a way that is personalized for them.

    Zoe might like an extra bottle of water in her room on arrival or perhaps she has forgotten her toothbrush and needs to order a toiletry pack. She may also enter her expected time of arrival at the hotel, which, along with all her selections, are fed back to the operations or housekeeping team.

    An hour before the guest’s expected time of arrival or when their room is ready, the system automatically checks the guest in and a new SMS is sent to them, saying that their room is ready, and the staff look forward to welcoming them at the hotel.

    A simple URL on the SMS message directs Zoe to a room portal where she can now start to manage her in-house requirements as she makes the 45-minute taxi journey from the airport to the hotel. She can now use her phone to order room service and tell the hotel what time she would like it delivered to her room. Zoe can also set the temperature of the room before her arrival or arrange a wake-up call. The room management portal allows guests to download the room key directly to their Apple or Android Wallet, so Zoe can use her phone to open the door to her room. She will also have an option to request that a room key is waiting for her on arrival at the hotel in case her phone battery is very low.

    The room portal is not just for pre-arrival arrangements; Zoe can manage her entire hotel experience. While at the hotel, she can book a breakfast time to ensure there is no waiting in the morning, a spa treatment, golf tee time or even to have a virtual chat with the concierge.

    When it comes time to check out, all Zoe needs is her phone. She receives a prompt via an SMS or email with details of her bill. Any items that were charged directly to her room can be seen on this online bill, which is easily settled without the need to go to the hotel front desk.

    This high level of self-automation is great for guests who can now manage their stay more effectively without constantly waiting in line. It also means hotel staff can be deployed in a better way to serve guests and engage them.

    Anticipating – and meeting – guests’ needs faster

    This hypothetical scenario is closer to reality than you think. It’s imperative for hoteliers to anticipate guests’ needs and fulfill them by embracing technological advancements. P3 solutions’ profile management, payments integration, and corporate booker functionality are all designed to facilitate a more reliable and robust booking system that fully integrates each reservation, thereby reducing guest pre-arrival tasks. This means your guests can experience a swifter more relaxed arrival experience and receive greater levels of service – which, always, is the ultimate goal.

  • Imagine you were in a clothes store looking at a coat, uncertain whether to purchase it, and a sales assistant approached you and said: "I'd buy that coat right now, if I were you, because a customer who is the same size as you has just walked in and she definitely wants to buy that coat."

    Would her intervention make you more likely to buy the coat? Would a fear of missing out persuade you to complete the purchase?

    What if the interaction was with a high street travel agent and while considering vacation destinations, the sales assistant said to you: "I would book quickly if I were you because I spoke to another customer who wants to stay in this hotel. If he books it first, you'll miss out."

    Would you consider such behavior helpful or pushy? Would it convince you to book or only succeed in making you walk out? These questions are relevant because such pressurized sales interactions take place all the time. The only difference is that they take place online.

    When the personal touch of a sales assistant is replaced with an algorithm, sales become a different animal – particularly when it comes to booking hotels rooms.

    Online travel agencies are quick to pile on the pressure on potential travelers, who are often confronted with hard-sell messages like, "book before it's gone" and "limited hotels in this location". Some engines, too, display real-time page views or the number of rooms left, particularly when availability is low.

    The drip-feed of such messages are designed to elicit a fear of missing out (FOMO), to instill a sense of panic and persuade you to act impulsively. This strategy can be effective, but its manipulative and often deceptive nature is an affront to the concept of traditional customer service. In the long-term, using these messages can risk damage to a hotel's reputation and its ability to build loyalty.

    Removing a property from OTAs is a daunting alternative; these services have turned the game on its head in a sector where customer service is at the heart of the industry. They are hi-tech giants with an all-pervasive presence. They create opportunities for hotels to reach potential guests, but it comes at a cost, and not just in substantial commissions: hoteliers lose the ability to provide personalized, genuine service.

    Nonetheless, if the COVID19 pandemic lockdowns have taught us anything, it is the importance of adopting technology – such as online check-in and check-out – to provide solutions to problems. Hoteliers who wish to compete with OTAs for a larger slice of the bookings pie need to arm themselves with the tools to drive direct bookings.

    They need to marry specific integrated tech solutions to traditional values of hotel customer service and bring the offline experience online for potential guests.

    So how and where do hotels compete?

    The going rate

    Rate parity is the foundation for competing with OTAs, but surprisingly, many hotels fail to overcome this vital first challenge. If a hotel can't match OTA rates for their own rooms, they'll never truly be in the race at all.

    OTAs provide customers with membership scheme discounts, exclusive mobile-only discounts, and geolocation offers to meet customers' booking needs. However 'exclusive' these discounts are isn't important; money talks, and consumers are always eager to save. OTAs use rate blending to mix different rate plans and build the lowest possible price for long-stay guests. They also use AI to personalize and prioritize the hotels list and content they filter for customers.

    To compete, your direct channel booking engine should always offer the best possible rate options, including mobile, geolocation discounts and blended rate functionality to ensure guests are offered the best price for multiple nights on a single booking and to maintain rate parity with OTAs. Such functionality has been available for some time, but the problem has always been integration and providing customers with a seamless journey through their purchase.

    Payment planning

    This is particularly apparent when it comes to payments; too many hotel booking engines don't have direct payment integration and being taken offsite to a separate payments page is a red flag in terms of trust and credibility for many customers.

    Similarly, being unable to facilitate secure payments leaves hotels at risk of charge backs. Often, hoteliers rely on OTAs because they will bear this risk on behalf of a hotel, but they require a higher commission to do so. Even then, the hotel only gets the money later, so they miss out on immediate cashflow.

    To compete, your booking engine needs to facilitate secure payment integration. The banking world has already decided that the days unsecured payments are ending; two-factor or authenticated secure payments are the future and the technology is already here. Integrated authenticated payments provide reassurance for hotels and customers alike – and have the bonus of providing hotels with immediate cashflow.

    Creating trust

    Another part of that reassurance comes in the nature of the customer journey. Creating trust is vital in the early stages of the customer journey, and OTAs appeal to travelers because they provide a marketplace where people can assess and compare hotel options throughout the world.

    Travelers also use OTAs over other booking platforms due to the ease of use and quality of their websites. Their websites are reliable, easy to navigate and aesthetically pleasing. This helps to create trust – in the same way as it does for any customer walking into a bricks and mortar store. There is confidence that the system works and that booking transactions are handled securely.

    To create the same level of trust, your guests must encounter visual consistency across all your channels. Your booking engine must deliver an excellent user journey and consistently reflect your website. Having a strong brand experience at every point of interaction with your guests leads to greater guest loyalty.

    Design consistency and customization are important, but so too is seamless integration, and only solutions which keep the user in the same page, domain name and sub-domain will provide the level of reassurance that allows you to compete with OTAs.

    Make it personal

    The link between personalized experiences and online commerce is well established. Research from Epsilon into travel and leisure websites/mobile apps found that 87% of respondents were much or somewhat more likely to do business with those offering personalized experiences.

    OTAs use artificial intelligence (AI) to generate an experience personalized to each customer – showing the most relevant hotels, rather than just listing them by price, and highlighting relevant nearby services and experiences available based on the information provided by the customer. Until recently, competing with OTAs in the area of AI software solutions hasn't been feasible, but new technology is driving change.

    My own company, P3 Hotel Software, has started to roll out an AI solution that is integrated with our own booking engine which analyzes guest data gathered by booking engines and uses it to provide personalized booking experiences for customers in the same way that OTAs do.

    The potential for this innovative technology to gain a competitive edge over OTAs is significant. Not only can AI-powered hotel booking engines improve revenue management and operational efficiency, it also gives hoteliers valuable data insights needed to successfully implement dynamic pricing models and offers more personalized guest experience.

    Hotels can outperform OTAs on personalization and build customer loyalty in other areas, too, such as implementing their own loyalty programs. Loyalty has proven incredibly important to hotels during COVID restrictions, where much more custom was local, and the measure of a hotel's reputation was often revealed.

    Hotel booking engine software can enhance loyalty programs by displaying available rewards when a guest is booking another stay, and tailoring promotional offerings for restaurants, spas, and other property amenities.

    When a booking engine is integrated with the hotel central reservation system, it can further attract loyalty by providing guests with the ability to reserve a table at the property's restaurant, book a spa treatment, schedule a golf tee time, or reserve parking.

    Added benefits

    Such functionality has additional benefits for hotel operational efficiency and can even help alleviate a pressing issue the hospitality industry is grappling with – the labor shortage.

    With technological innovation allowing for better connectivity across a property, an industry-leading booking engine can seamlessly integrate into all a hotel's digital channels, reducing the need for manual labor by increasing booking automation efficiency and streamlining. It won't magic restaurant or housekeeping staff out of thin air, but it has become a significant reason for investment in technology.

    Service, not FOMO

    With the tools to compete on rates, payments, trust, loyalty and personalization, the importance and value of customer service becomes a clearer win for hotels when taking on OTAs and driving direct booking revenue.

    In an industry that prides itself on service, offering reassurance to potential guests rather than relying on aggressive sales tactics employed by OTAs has vital long-term benefits.

    By using direct booking engines, hoteliers can establish trust, foster loyalty and offer a more personalized experience in the critical first stages of the customer journey.

    After all, what would the person shopping for a coat have done if the sales assistant had said: "Don't worry, we'll hold that for you for 24 hours until you make up your mind."


  • P3 Booking Engine
    A feature-rich and superior booking engine that truly reflects the look & feel of your brand style to uplift conversion rate. Integrated with the major payment providers and fully connected with Oracle Hospitality's OPERA PMS....

  • P3 Custom is perfect for hotels looking for a customizable solution. We take time to understand your business, your product offering and your typical guests' profiles to create a unique booking experience that truly reflects the look & feel of your brand style. We give you the flexibility to add functionality and design elements tailored to your brand and business needs. We believe that an engaging user experience yields a greater conversion rate. With an uplift in website traffic and conversion rate, the compound effect will significantly increase your direct booking revenue.

    P3 is a Strategic Oracle Partner. Our solutions integrate solely with OPERA to offer ease of use, time savings and increased revenue for hoteliers.


    • Mobile-first and user-friendly design.
    • Dynamic currency conversion.
    • Mobile and geo-location discounts.
    • Reporting dashboard to analyze the performance of the booking engine.
    • Integrated tracking codes: GTM, Google Analytics and others.
    • Alternative accommodations and multi-property search for hotel groups.
    • Multiple languages and currencies to take bookings from all over the globe.
    • Add-ons page for guests to personalize and upgrade their stay.
    • Connection with the world's largest Metasearch channels: Google Hotel Ads, TripAdvisor and Trivago.
    • Fast & secure payment integration with the world’s leading payment gateways.
    • Rate blending integrated with OPERA.
    • Flexible dates &special offers calendar.
    • A dedicated Technical Account Manager.
    • Integration with our LoyaltySoftware and Loyalty-member discounts functionality.

    Discover more: p3hotels.com/hotel-booking-engine

  • P3 Online Check-in/out
    A simple Contactless Check-in/out system integrated with OPERA and payment gateways. Improve guest satisfaction by eliminating touchpoints, reducing lobby queues, and improving overall operational efficiency. No app needed....

  • P3's Online Check-in/Check-out solution facilitates social distancing in hotel lobbies as it enables a faster throughput of guests at the reception desks. The system is in the form of a mobile web page integrated into the hotel's website, customized to reflect the look and feel of its unique brand. It's an opportunity for hotels to offer a personalized and convenient way for guests to check-in and check-out, making their stay a safe and enjoyable experience.

    P3 is certified with Oracle Validated Integration for its Online Check-in/out solution. The system works exclusively with Oracle OPERA PMS and integrates via the Kiosk and Opera Web Services (OWS) interfaces. This complete integration creates an enhanced guest experience, reduces friction points, and delivers real efficiencies for hotel operators that maximize revenue.

    Contactless Check-in: Guests complete their check-in online prior to arrival using their own personal devices. All required data for check-in, such as digital signatures and passport IDs, can be captured before arriving at the hotel. The system also integrates with online payment providers. Once fully implemented, the online check-in can reduce check-in times by 70%, which reduces the number of people waiting in the lobby. It can get keys in people's hands within an average of 15 seconds instead of three minutes for traditional check-in.

    Contactless Check-out: Guests can check-out in the comfort of their rooms using their own personal devices. They can pay for any outstanding on-property charges on their bill by credit card.
    Once the guest completes the online check-out, it will automatically update the OPERA PMS to change the status of the room. This update is automatically sent to the housekeeping staff to inform them which departure rooms are now empty and ready for cleaning.

    "P3’s Online Checkin/Checkout system is so well integrated with OPERA that it fully automates many of the back-office functions normally managed by the reservation team. P3's knowledge and expertise of OPERA made the roll-out of the system easier for all our staff. Online check-in/check-out has helped create a safer environment for our guests, reducing queues at peak check-in and check-out times." - Paul Murphy, Director of Finance - The Belfry Hotel & Resort.

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