Oracle Hospitality  

Columbia,  MD 
United States


Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle’s OPERA Cloud property management and distribution, Simphony point-of-sale,  reporting and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. Our Hospitality Resource Center features an array of information to navigate challenges and seize opportunities in an altered marketplace.

To learn more, visit

Brands: OPERA Cloud Property Management, OPERA Cloud Sales and Event Management, Oracle MICROS Simphony Cloud Point of Sale, Oracle’s Nor1 Hotel Upsell Solutions

 Press Releases

  • 73% of people want hotels to offer tech that minimizes contact with the staff and other guests

    74% interested in hotels using AI to deliver more relevant offers

    Hoteliers look to tech to ease staffing woes and support unbundled, pay-for-use services

    Austin, Texas—June 1, 2022
    travel survey

    A new study by Oracle Hospitality and Skift shows that 95% of people plan to travel in the next six months—with 29% taking an epic ‘revenge travel’ trip—however, many want to eliminate the ‘touch’ from the high touch industry they once knew. Nearly three-quarters (73%) of travelers want to use their mobile device to manage their hotel experience, including checking in and out, paying, ordering food, and more. This is good news for hoteliers looking to tech to manage through the staffing shortage without hurting guest engagement and service.

    Over the next few years, travelers are also looking to personalize their journey even more by picking their exact room and floor and paying for only the amenities they want—and even wanting to pre-screen properties in the metaverse (68%). Moreover, 74% are interested in hotels using AI to better tailor services and offers, such as room pricing or food suggestions and discounts. Nearly 40% of hotel executives see this ‘unbundled’ model as the future of hotel revenue management.

    “The pandemic has established technology’s role in the guest and associate journey, and the industry is never going back,” said Alex Alt, senior vice president and general manager, Oracle Hospitality. “Whether a hotel organization has two properties or 2,000, guests are looking for the highly digital, self-service experience they have come to expect in other parts of their lives, from banking to ordering food. For hoteliers to meet these demands, especially with constrained property staffing, they need systems that will enable them to quickly adapt, ‘plug in’ new services, and better and more efficiently serve a diverse group of travelers.”

    The “Hospitality in 2025: Automated, Intelligent… and More Personal” study surveyed 5,266 consumers and 633 hotel executives across the world in the spring of 2022 to better understand how guest expectations have changed and how hotels are adapting. Consumers and executives were surveyed in the United States, United Kingdom, Germany, France, Australia, Japan, Singapore, Brazil, and Mexico. Check-out the report at:


    Travelers want people to ‘get away’ while on their getaway

    Two years of restrictions created a pent-up desire to travel, with 29% of people planning a larger, pricier “revenge travel” trip. But the pandemic has also left jetsetters feeling antisocial with many desiring contactless and self-service technology:

    • 92% of travelers don’t miss being around other people while staying on a hotel property.
    • 73% agree that they're more likely to stay at a hotel that offers self-service technology to minimize contact with the staff and other guests.
    • 38% want a fully self-service model, with staff only available upon request.
    • 39% want to order room service from their phone or a chatbot.
    • 49% are also looking for contactless payments (only 5% want to pay in crypto).

    Staff remains slim, tech is helping

    The labor shortage remains a top issue in the hotel industry, but hoteliers are working hard to onboard new tech to ease the strain on guests and staff:

    • 65% of hoteliers said incorporating new technologies for staff best describes their strategy to weather labor shortages and attract new talent.
    • 96% are investing in contactless technology, with 62% noting “a fully contactless experience” is likely to be the most widely adopted tech in the industry in the next three years.
    • 54% added that their highest priority is to adopt tech that improves or eliminates the need for the front desk experience between now and 2025.

    Travelers are mixed on how patient they are willing to be in this transition:

    • 39% said they want a fully contactless experience for all basic hotel transactions (check-in/out, food & beverage, room keys, etc.).
    • 34% said a staff shortage, and resulting slow service, would be their #1 deterrent to rebooking a hotel. However, just 23% noted that a lack of daily room cleaning is an issue, showing consumers have accepted (and 17% welcomed!) that this pre-pandemic mainstay is never coming back.

    People looking for the comfort of home, even when away from home

    Whether ordering room service or signing onto Netflix, travelers want the ease and convenience of home while traveling:

    • 45% said on-demand entertainment access that seamlessly connects to their personal streaming or gaming accounts is their #1 must-have during their stay. Likewise, 45% of hotel executives said this in-room entertainment set-up is what they’re most likely to implement by 2025.
    • 77% of travelers are interested in using automated messaging or chatbots for customer service requests at hotels.
    • 43% want voice-activated controls for all amenities in their rooms (lights, curtains, door locks, etc.).
    • 25% want room controls that auto-adjust temperature, lighting, and even digital art based on pre-shared preferences.

    Ala carte-based hotel pricing

    Consumers are interested in a hotel model that lets them pay for just what they use. Hoteliers, in tandem, are looking at new service models that upsell everything from amenities to adventures:

    • 81% of hoteliers expect a big service model shift between now and 2025.
    • 49% strongly agreed that “special amenities and upgrades” are critical to their revenue strategy.
    • 36% predict that the future of hotel revenue management will be underpinned by unbundling room rates, like a “basic economy” vs. “economy plus” model on airlines.

    For travelers:

    • 87% said they would be likely to book a hotel that allowed them to pay only for amenities that they use.
    • 54% are willing to pay more to choose their view; 38% to choose their room; 37% to check in early/check out late; 33% to use the spa, wellness, or fitness services; 32% to choose their room floor; and more.

    Contact Info

    About Oracle

    Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at


    Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

  • Undergraduates put in-class Oracle Hospitality OPERA Cloud Service training to work in Alabama’s first luxury teaching hotel

    Austin, Texas—May 3, 2022

    Auburn University is opening a world-class concierge-level teaching hotel with the support of Ithaka Hospitality Partners, the property’s operating manager, and Oracle Hospitality OPERA Cloud ServiceThe Laurel Hotel & Spa is part of Auburn’s Tony & Libba Rane Culinary Science Center (RCSC). The exciting destination will not only provide guests an enticing place to stay, but also act as the home of the university’s hospitality management program. Students will first learn OPERA Cloud in their coursework and apply this knowledge with hands-on training in the hotel when it opens later this year.

    “The Laurel Hotel & Spa will offer groundbreaking technical advantages for students, staff, and visitors alike,” said Hans van der Reijden, founder and CEO, Ithaka Hospitality Partners. “OPERA Cloud will provide the property with industry-leading technology to run efficiently, but even more importantly, will deliver an immersive educational experience that blends hands-on learning with cross-functional coursework to prepare students to be leaders in the hospitality industry.”

    The entire Laurel environment will be specially designed and built for student learning. Using OPERA Cloud—a global leader in cloud property management systems—undergraduates will gain hands-on, practical experience in all aspects of hotel operations. The experience will further position Auburn’s hospitality management students to become future leaders in the industry.

    “With OPERA Cloud integrated throughout lodging and IT related courses in the curriculum, hospitality management students not only gain a competitive learning advantage over their peers at other institutions, but also have the distinction of studying the platform across functional, operational and strategic goals of The Laurel Hotel & Spa,” said Alecia Douglas, associate professor of hospitality management, Auburn University College of Human Sciences. “Such an experience is above and beyond the passive learning from the current mode of instruction and gives students first-hand knowledge of the technology thereby making abstract concepts much more relatable.”


    Top-notch property, top-notch tech

    The Laurel Hotel & Spa will feature 16 luxurious rooms, 10 suites, six residences, a spa, fitness studio, rooftop pool, and yoga pavilion giving Auburn University students the ability to treat guests to a truly top-notch experience. In addition, guests have access to 1856, a culinary residence; a microbrewery; a rooftop terrace and garden; culinary laboratories; coffee bar and roaster; and Hey Day Market Food Hall.

    The university’s existing on-campus hospitality facility, The Hotel at Auburn University & Dixon Conference Center, has used OPERA 5 since 2014, making the upgrade to OPERA Cloud a natural fit. OPERA Cloud will help to integrate hotel operations, reduce on-site equipment and IT management needs, and most importantly, enrich students’ learning opportunities with exposure to a modern, cloud-based system.

    “Staffing is one of the largest obstacles facing hospitality today, making what Auburn University and Ithaka Hospitality Partners are doing not only invaluable for students, but essential for our industry,” said Alex Alt, senior vice president and general manager, Oracle Hospitality. “OPERA Cloud will provide The Laurel Hotel & Spa with leading-edge industry innovations to help deliver concierge-level service and offer students a strong educational foundation that will prepare them for a long and rewarding career in hospitality.”


    Learn more about the facility

    The Laurel Hotel & Spa

    Tony & Libba Rane Culinary Science Center (RCSC)

    The Rane Story

    Contact Info

    About Ithaka Hospitality Partners

    Ithaka Hospitality Partners is a hospitality management company focused on all aspects of hotel, resort, restaurant, and food hall management as well as special event and catering management. Ithaka consults with owners and developers to deliver strategic and tactical methods to achieve overall profitability, guest satisfaction and employee engagement. Additionally, Ithaka is proud to partner with the Hospitality Management Program at Auburn University to assist in educating the next generation of leaders in our industry. For additional information, visit

    About Oracle Hospitality

    Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty.

    About Oracle

    Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at


    Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

  • When we were preparing for the opening of The Orient Jakarta last September, my team knew it would quickly reap the benefits of our just-installed OPERA Cloud property management system – after the business was up and running.
    But what we didn’t expect was OPERA Cloud to help us before the 163-room hotel even opened.

    In fact, our on-time debut wouldn’t even have been possible without Oracle Hospitality and its cloud-based PMS.

    The Orient Jakarta Hotel lobby in Indonesia

    Here’s the interesting back story: We had already entered into an agreement with Oracle and were working with the Oracle Hospitality Consulting team on the PMS installation. But unexpectedly, The Orient needed to accelerate its opening by a full month, and the Oracle team never flinched.

    They calmly modified the schedule, got us “live” in the cloud and – here’s the best part – made us operational without a single on-site visit. They also trained our staff 100 percent remotely with Oracle Digital Learning tools because COVID-19 travel restrictions at the time still restricted gatherings. If we had been dependent upon an on-premises PMS solution, requiring delivery of servers and hardware, which was impossible, The Orient still would be more concept than reality.

    Less investment, greater security

    Many hoteliers considering a move to cloud typically would consider a variety of cloud providers, but we focused on Oracle and OPERA Cloud from the beginning. OPERA’s widespread usage throughout the industry and my personal experience with it played a factor in that preference; I knew it would be an advantage ramping up operations if we could hire employees already familiar with the PMS – and that probability was greater if we chose OPERA Cloud.

    But the biggest reasons why we selected Oracle were its reputation for security, to reduce IT hardware investment cost, and the opportunity to deliver better and different experiences to our guests. With cloud technology, there’s no need to purchase on-premises servers, and lowering costs was important, especially because we were a new property that hadn’t begun operating.

    OPERA Cloud’s role in enhancing “urban escapism”

    Modern infinity pool in Jakarta, Indonesia.  The Orient Jakarta Hotel

    Designed by renowned architect Bill Bensley, The Orient’s mission is to create “a space where culture meets, the community begins, and memories are made.” It blends a bygone era of The East with Jakarta’s stunning skyscrapers that surround our hotel. Each room takes urban escapism to a new level, and to fulfill that promise we knew we needed cloud technology that would enable us to continuously innovate and add new services and products desired by our guests, which include leisure and business travelers. For example, we offer remote check-in for VIPs, which means they don’t have to wait in long lines and can go directly to their rooms. We identified this as a key factor in increasing guest satisfaction and speed of service.

    Mobility is non-negotiable

    OPERA Cloud’s mobile functionality that allows such service also is just as important for our management team; I have the ability to log-in to the system from anywhere at anytime – even on my days offs. I can get a complete picture of what’s going on at the property to make fast decisions about the business; it’s an incredible advantage to be able to view our property details remotely in real-time. And while working under government restrictions during the pandemic, non-operating team members could work from home using OPERA Cloud. The technology creates all these possibilities to take timely action to meet guests’ expectations, which is the key to achieving exceptional service.

    We’re also looking forward to capitalizing on OPERA Cloud’s integration capabilities through OHIP – the Oracle Hospitality Integration Platform. It’ll allow our partners and vendors to connect to OPERA Cloud, giving them access to the data and functionality within the PMS to rapidly develop innovations we need. With OHIP, every integration is a self-service experience, which means no waiting for assistance, and faster delivery. We believe it’ll play a critical role in continuing to modernize our operations and adapt to whatever comes next.

    POS and PMS: Better together

    The Orient Jakarta Hotel lobby. Modern and stylish design room for consumers.

    Greater integration, in general, was a major factor in our selection of Oracle. That’s why we’re also installing Simphony Cloud, Oracle’s point-of-sale solution, when we open our rooftop restaurant by the end of the year. We need our POS and PMS to work in tandem to achieve the efficiency standards we’ve set for ourselves. We don’t want our staff to waste time duplicating data entry and avoiding it minimizes human error. Just as importantly, using Simphony and OPERA together will allow us to create a more complete guest profile, helping us better understand our customers’ behavior.

    Ultimately, that knowledge is what will define The Orient’s success.

    Want more? Subscribe to receive monthly updates.

    Luis Garcia

    General Manager

    General Manager at The Orient Jakarta

  • Operator of LEGOLAND theme parks and SEA LIFE aquariums uses Oracle point-of-sale and hospitality technology to personalize and simplify guest visits

    London, UK and Austin, Texas—April 7, 2022

    Merlin Entertainments is the world’s second-largest operator of family entertainment destinations, including LEGOLAND theme parks and SEA LIFE aquariums. To ensure guests have the best visit from the theme park to hotel room, the company is using Oracle MICROS Simphony Point-of-Sale (POS) and Oracle Hospitality OPERA Property Management technology. With Oracle’s digital solutions, Merlin guests can use their mobile devices to better plan their vacation in advance and save precious time. This includes taking advantage of mobile check-in at hotels and the ability to pre-order food at their favorite attractions.

    “The attractions are always the stars, but today there is more demand for people’s attention, so we really need to stand out from the crowd,” said Lee Cowie, Chief Technology Officer at Merlin Entertainments. “We do that by constantly innovating, delivering new experiences, and creating new reasons for guests to come back. Oracle offers a strong, reliable, and well-thought-out suite of technologies that help us accomplish these goals.”

    Merlin Entertainments operates 140 attractions, 23 hotels and six holiday villages in 24 countries, which in addition to LEGOLAND and SEA LIFE Aquariums, includes global attractions Madame TussaudsTMAlton Towers, and Gardaland Resort.

    Personalizing the experience

    Recent research from Oracle Food and Beverage and Merlin Entertainments shows that 52% of consumers are increasingly looking to plan ahead and personalize their trips. Merlin Entertainments is constantly seeking out innovative technologies to help deliver on these evolving guest expectations. Using OPERA at select hotels, guests can manage reservations from their mobile devices, check-in to their hotel rooms with the click of a few buttons or use the digital QR code generated by the system to get a room key at convenient kiosks.

    Visitors can also use a mobile app connected to MICROS Simphony to order and pay for their meals in advance. Simphony’s built-in restaurant analytics ensure the kitchens at the hotels and parks are receiving the orders quickly and prioritizing them based on pick-up expectations, helping ensure meals are on time. For example, a LEGOLAND Windsor Resort visitor can pre-order food at their favorite destination and have it ready at a set time—eliminating time wasted standing in line and enabling more time to spend on their favorite rides.

    “For Merlin Entertainments, the future is about how we make our guest experience even better, and we see state-of-the-art technology as a route to be able to deliver the very best day out. This allows us to be even more guest obsessed than we already are,” said Chris Ireland, Commercial and Hotel Director at LEGOLAND Windsor Resort. “Oracle’s innovative technology has allowed us to create a seamless guest journey from the moment they book on the site, to when they arrive on the day.”

    The MICROS Simphony systems also enable Merlin Entertainments to break down the barrier between staff and guests. With mobile tablets, staff can do everything from upgrade a guest’s accommodations, to take drink and snack orders at the pool. With better intelligence on each customer’s profile and preferences at their fingertips, team members can make more helpful and relevant recommendations to ensure guests have a magical and memorable visit.

    “Easy, contactless, and fast is what consumers now expect whether they are simply eating out, or planning a great theme park getaway,” said Simon de Montfort Walker, senior vice president and general manager at Oracle Food and Beverage. “Merlin Entertainments is at the cutting edge of this trend, extending new Oracle tech innovations across a guest’s experience—from the hotels to the park. Not only is this helping create a more seamless, memorable visit for the guest, but it also helps keep staff agile, responsive, and fueling new revenue streams.”

    Contact Info

    About Merlin Entertainments

    Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates 140 attractions, 23 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season). See for more information and follow on Twitter @MerlinEntsNews.

    About Oracle

    Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at


    Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

  • Hotels Worldwide Check-In to OPERA Cloud Property Management System

    Brands continue to roll out the OPERA Cloud platform to improve hotel operations and deliver great guest service

    HITEC, ORLANDO, Florida – June 27, 2022 – Hotels around the globe continue to adopt Oracle Hospitality OPERA Cloud Property Management System (PMS). In the past fiscal* year, Oracle has seen a 300% increase in customers using OPERA Cloud as properties look to technology to adapt to market changes and deliver increasingly digital guest experiences. Brands leveraging the OPERA Cloud portfolio, including property management, distribution, digital assistants, upsell capabilities, sales and event management, and more include Great Wolf Lodge, HOMA Phuket, Lindner, The Orient, and Wyndham.

    Running on Oracle Cloud Infrastructure with built-in automation, AI, and machine learning capabilities, OPERA Cloud is a comprehensive hospitality platform and suite of solutions for hotels, resorts, and casinos. Learn more at:

    Hotels increase profitability and improve service with OPERA Cloud

    In last 12 months, Oracle has added more than 1,400 new features to OPERA Cloud, helping hoteliers of all sizes to optimize hotel operations and increase revenue and profitability while innovating to better serve guests. New enhancements and momentum across the portfolio include:

    Oracle Hospitality Nor1: Despite a still tricky hotel environment, properties using Nor1 solutions generated 133% higher incremental revenue this past fiscal* year over the one prior. The offering enables hoteliers to deliver more impactful upgrade offers for guests and boost incremental revenue by being able to take actions such as offering guests last-minute premium rooms prior to check-in.

    “Rather than manually tracking upgrades against availability and spending staff hours on data entry, Great Wolf leans on Nor1 to automate the upsell process and connect with OPERA PMS for a clear view of inventory,” Dave Van Saun, director, ancillary revenue at Great Wolf Resorts. “Being able to pull prices from OPERA—with differentials, rate codes and room segmentation—is a huge time saver for our staff.”

    Oracle Hospitality Integration Platform (OHIP): has had a 600% increase in production traffic in the last 12 months. As of today, 400 partners have built or are actively building integrations with OPERA Cloud’s more than 3,500 REST APIs, one of the largest libraries in the hospitality industry.

    In a recent piece, Daniel Garbrecht, rooms division manager and Victoria Kupke, event manager at Grand Hotel National Luzern said: “We went live with OPERA Cloud in April 2021, and it has allowed us to do things that were not possible before. Its built-in Oracle Hospitality Integration Platform (OHIP), for example, is a self-service platform that made it possible for us to work independently and quickly with third-party providers from Oracle’s immense partner network to integrate new products and services. That’s how we introduced mobile check-in and checkout, and contactless payment.”

    OPERA Cloud Sales and Event Management (OSEM): As hotels prepared for the return of events and business travel, OPERA Cloud Sales and Event Management saw a 285% increase in customer adoption this past fiscal* year versus the prior. The sales and catering management application streamlines operations and maximizes revenue for banquets, conferences, and more.

    “Now that we are live, our sales and events teams are no longer tasked with having to spend hours a day on manual data entry,” said David Spence, director of sales and marketing at Banff Park Lodge. “And because OSEM is cloud based, we can access and more broadly share the Banff Park Lodge property anywhere via a mobile device. The future is truly exciting as we are now running on a secure platform that will never just sit on a shelf. With automatic updates via the cloud, we are able to continuously evolve to meet the changing needs of our clients and guests.”

    Oracle also continues to enhance OPERA Cloud Distribution and OPERA Cloud Digital Assistant capabilities. Distribution connects channels directly to the OPERA Cloud so hoteliers can extend their market reach and attract new customers to boost revenue while reducing cost. Revenue managers can build rates into the system and then make them available on multiple channels with just a few clicks, rather than having to rely on specialty technology departments or third-party providers. Since Distribution connectivity is enabled through OHIP, travel partners can now connect to OPERA Cloud directly in a matter of days, without the need to rely on the limitations of an intermediary.

    OPERA Cloud Digital Assistant is an AI service for OPERA Cloud that combines natural language processing and back-end integration to create conversational experiences through text, chat, and voice interfaces for hotel staff. With a rapidly growing library of skills, including check-in and check-out, rooms management, heartbeat functionality for managers, and a review of sales functions, teams can perform their tasks from anywhere.

    Learn more about the changing expectations of hotel guests and how hoteliers are addressing them in our new “Hospitality in 2025” report:

    *Oracle’s fiscal year runs June 1 – May 31.

    About Oracle Hospitality

    Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty.

    About Oracle

    Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at


    Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

    Contact Info

    Kaitlin Ambrogio




  • OPERA Cloud Property Management
    OPERA Cloud Property Management is a cloud-based, mobile-enabled platform for next-generation hotel management....

  • Oracle Hospitality OPERA Cloud Property Management is a cloud-based, mobile-enabled platform for next-generation hotel management. Based on OPERA 5, the leading enterprise solution suite for the hospitality industry, OPERA Cloud offers an intuitive user interface, comprehensive functionality for all areas of hotel management, and secure data storage. With unprecedented integration capability, it allows hotels of all types and sizes to rapidly incorporate best-of-breed solutions – regardless of origin – accelerating innovation to enhance operations and deliver exceptional guest experiences. 

  • Oracle MICROS Simphony POS
    Oracle MICROS Simphony POS delivers comprehensive kitchen management, complete reporting, cost control, and the ability to easily integrate with a variety of other solutions on one unified platform with Oracle Cloud Infrastructure....

  • Built with food and beverage needs in mind, Oracle MICROS Simphony is a transaction platform that delivers the technology hotels and casinos need to run successful restaurants on property. From food trucks to fine dining, Simphony makes it easy to serve guests, attract locals, and keep food and beverage revenue flowing. 

  • Oracle’s Nor1 Hotel Upsell Solutions
    Give guests the opportunity to create the experience they want with hotel stay upgrades from Oracle’s Nor1 suite of services....

  • Present offers for upgraded rooms, products, and services before and during check-in that a guest is most likely to say yes to—and generate incremental revenue for the hotel.

    Oracle's Nor1 eStandby Upgrade presents confirmed or unconfirmed upsell offers to guests on your booking engine, and on any email sent during pre-arrival. eStandby is customizable and easy to implement, and gives your hotel the flexibility to respond to guest requests on our powerful portal, or to completely automate the process with an integration to OPERA PMS.

    Oracle’s Nor1 eXpress Upgrade presents confirmed room upsell offers to guests via email just before arrival, allowing your hotel to monetize inventory and avoid oversold conversations at check-in.

    Oracle’s Nor1 CheckIn Merchandising creates compelling upsell offers for room and non-room inventory for every hotel guest, regardless of booking channel or availability of contact data. Agents can view dynamically priced offers in real time, allowing hotels to maximize revenue growth.

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