The legend maker

Legendary BBQ begins with legendary fuel and legendary flavor. Made exclusively from the purest natural materials using a blend of modern innovation and traditional craftsmanship.

JEALOUS DEVIL

STORE LOCATOR

HEROES AREN'T BORN.

THEY 'RE FORGED.

The devil didn't always have fire. Not the good stuff anyway.

Eons ago, when the devil first saw the fire humanity had created, he was so jealous that he stole it for himself. Fast forward to the modern day, where a brave group of heroes went on a quest to steal that fire back and return it to its rightful owners: humans.

Through their sheer determination, cleverness, and a little luck, they did. (it was the right thing to do, after all. Plus, they were being paid really well.)

That fire is inside every Jealous Devil fuel. It's the fire that fuels legendary experiences built around food, drink, and community. We spent years perfecting the methods we would use to share it with the world, landing on a blend of traditional craftsmanship and modern innovations.

We printed the phrase "pure as heaven and hotter than hell" on our very first bag of charcoal - and we've designed every product since to live up to it. Charcoal or otherwise, Jealous Devil's ultra-premium, all-natural products are all crafted specifically to enhance the BBQ experience and eliminate issues that plague similar products. This rapidly growing (and undeniably legendary) supergroup of BBQ fuels, flavors, and accessories appear in backyard enthusiasts' home - built smokers, competition teams' grills and Michelin starred chefs' kitchens alike. And now they can be yours too.

ARE YOU READY TO

RAISE A LITTLE HELL?

With Jealous Devil products you can improve fuel yield without sacrificing signature flavors.

Eliminate sparks, pops and uneven heat for improved safety and control over the cooking environment. Reduce costly variations in fuel quality. Save time with less refueling, less ash cleanup, reduced maintenance & more efficient storage!

We source our raw materials from the densest hardwoods on the planet and our production process involves artisanal methods combined with modern innovation.

This ensures that our charcoal is the hottest, longest, and cleanest burning lump available.

Speak of the Devil

Pitmasters, chefs, competitors and enthusiasts nationwide are seeing the light (…and the heat. And the lack of sparks and ash. And… well, you get the picture). See the reviews:

KILLER
MERCH

Are you a believer?
So go buy some merch to show the world how much you love Jealous Devil!